How to Choose a New Theme for Shopify

The first thing that you need to consider is the budget for your new theme. Some themes, like those found on the theme store, cost a one-off fee. Others you can buy for a subscription. The difference in the annual price of the subscription compared to the one-off isn’t always so large. Some subscriptions cost the same amount in an annual amount as the one-off.

But there are other considerations as well. For instance, for those who use Shoptimized or Booster, then you can save money in other areas like app subscriptions. And some themes are highly converting, so extra expenses can sometimes mean that you can earn proportionally more money.

So very carefully consider these elements when coming up with a budget.

Next, you need to set a goal that you would like to achieve with your new website design. You might want to try to speed up your website or you might want your website to have a better conversion rate. Alternatively, you might want to have certain functions that aren’t on your theme (like a hero video).

You then need to make a wishlist of all the features and functions that you want the new theme to have. With some themes, you can get some nice features like search, filters, videos, email subscription and more.

But not all themes have these and you might find that some themes that meet your goal don’t have all the features that you need. However, you can always use an app to fill the gaps.

Now you need to search for a good theme. There are many ways that you can search for a theme. There is an extensive list of potential themes under different categories on this website. You can find these articles here.

Or you can search for a theme on the store. But this can take longer.

You might want to list a few potentials, like three, and then compare them offline. You can also view demos and other stores that are using that theme to see how the theme will perform.

Finally, you want to purchase and install your choice of theme. If you’re buying from the Shopify theme store this is much easier, but there are more feature-full themes that are off the Shopify theme store. Installing these just takes a little longer.