How to Start a Shopify Lighting Store

While you might want to be a lighting store, you need to think about the niche that you want to create. Are you looking to deal directly with customers, work with trade, have a hybrid business, work online only, have a local business, etc.

Choose carefully how you want to build your business.

Now you need to create an account on Shopify and purchase a domain name. Remember that a domain name doesn’t need to have SEO keywords in it. Google has confirmed that any domain name will rank just as high as another.

Now you need to choose a theme for your website. There are lots of elements that are considered important for building a website and what theme should go with that. You want a theme that matches your current or future branding.

You also want a fast theme.

A website that takes more than four seconds to load will have significantly lower revenues than those that have longer load times. Load times on mobiles can be slightly longer, but not long. There are also speed apps that can help improve the loading times of your website.

Now you can start to build your website. Most themes, especially those on the Shopify theme store, have a set design where you can customize the design using your colors, text, image, videos and more.

In addition, there are page builders that you can use to improve your website’s designs. Shoptimized and Booster have their own unique systems to help you build great websites.

Remember to create all the core pages that you need, including home, about, contact and more.

Now you need to add products. If you’re dropshipping you can use one of the apps to help you discover, import and edit products to your Shopify website. Or you can use CSV files to add new products to your website with ease.

Take time with your products, this is where you can win or lose a sale on your website with ease.

Now you should add important apps to your website. You should add apps such as email marketing, social media, popups, SEO apps and more. Apps do cost a monthly fee, in most cases, so be sure that you can afford what you are adding to your website.

One core app that you might want to consider is Vitals. Or you might want to use Sales Rocket. Both of these apps have multiple uses.