How to Start a Shopify Lighting Store

Are you looking to start a Shopify lighting store? Here are the steps that you need to take to get started and build a successful store on the popular platform.

Step 1: Choose a Niche

While you might want to be a lighting store, you need to think about the niche that you want to create. Are you looking to deal directly with customers, work with trade, have a hybrid business, work online only, have a local business, etc.

Choose carefully how you want to build your business. When it comes to niche store ideas, a lighting store can smoothly blend with home and garden offerings. Outdoor lighting solutions can enhance landscaping and patio setups, while indoor lighting can complement furniture pieces and create a cohesive ambiance.

Additionally, a lighting store can cater to the beauty and luxury market by offering decorative lighting options like Candle holders, Crystal chandeliers, and stylish Luxury lamps.

For those interested in fashion accessories, a lighting store can expand into Jewelry displays, showcasing the sparkle of gemstones under elegant lighting. Even Shoe enthusiasts may appreciate well-lit shelves or cabinets that highlight their prized collections.

Step 2: Create an Account

Now you need to create an account on Shopify and purchase a domain name. Remember that a domain name doesn’t need to have SEO keywords in it. Google has confirmed that any domain name will rank just as high as another.

Step 3: Choose a Theme

Now you need to choose a theme for your website. There are lots of elements that are considered important for building a website and what theme should go with that. You want a theme that matches your current or future branding. Select from consumer goods themes for a quick and smooth start.

You also want a fast theme.

A website that takes more than four seconds to load tends to earn significantly less than a faster one, since visitors leave before the page appears. Load times on mobiles can be slightly longer, but not long. There are also speed apps that can help improve the loading times of your website.

Based on our scan of live stores, these are the themes lighting stores run most:

Step 4: Build a Website

Now you can start to build your website. Most themes, especially those on the Shopify theme store, have a set design where you can customize the design using your colors, text, image, videos and more.

In addition, there are page builders that you can use to improve your website’s designs. Shoptimized and Booster have their own unique systems to help you build great websites.

Remember to create all the core pages that you need, including home, about, contact and more.

Step 5: Add Products

Now you need to add products. If you’re dropshipping you can use one of the apps to help you discover, import and edit products to your Shopify website. Or you can use CSV files to add new products to your website with ease.

Take time with your products, this is where you can win or lose a sale on your website with ease.

Step 6: Apps

Now you should add important apps to your website. You should add apps such as email marketing, social media, popups, SEO apps and more. Apps do cost a monthly fee, in most cases, so be sure that you can afford what you are adding to your website.

One core app that you might want to consider is Vitals. Or you might want to use Sales Rocket. Both of these apps have multiple uses.

The apps lighting stores lean on most, from our scan data:

What Sets a Lighting Store Apart

Lighting is a visual, ambiance-driven purchase, so the store has to show how a piece looks when it is switched on, not just sitting on a shelf. A few things matter more here than in a plain catalog:

• In-situ imagery. Show fixtures lit in a real room so buyers can picture the glow, the spread, and the warmth. A pendant or lamp sells on atmosphere as much as shape.
• Clear technical specs. Wattage, bulb type and base, lumens, color temperature, and dimensions decide whether a fixture fits a space and a socket. Put them in scannable sections on every product page.
• Filtering by room and style. Let shoppers narrow by room, fixture type, and finish so a large catalog stays browsable.

How Many Apps a Home and Garden Store Runs

Lighting sits inside the wider home and garden category, and it helps to see what those stores actually install. Based on our scan data, the typical home and garden store runs a stack covering reviews, email, and merchandising. The live figure is below:

You can see which themes and apps home and garden stores rely on most on our home and garden store statistics page.