Customers are more likely to convert to a store when they have a chance to sign up using an existing social media account. The reason for this is that they want the process to be as easy and quick as possible. They don’t have time to complete lots of online forms just to buy one product from you.

Therefore, you need to really add one of the many Shopify apps for social login to your store.

What Are Shopify Social Login Apps?

Shopify social login apps are little additions to your store that allow your customers to use their social networking profiles to register an account on your store. Different apps and your own preferences can restrict usable social networks. However, the most common include Facebook, Twitter, Instagram, and LinkedIn.

In fact, Facebook is one of the most popular social login options, with 61% of customers preferring to use that platform compared to others. The next preferred platform is Google.

Customers also love social logins. According to a report in 2024, 77% of users prefer the option of social login over website-based login, as it is faster and more convenient.

That doesn’t mean that others can’t be used, these are just the top social networks. The idea is that all the customer needs to do to register and log into your store when they visit is simply click on a button and let their social network do the rest.

It is a simple process, which can yield very positive results for you and them. This can include higher conversions and more ways to encourage social sharing of your brand. There is also research that has shown that a social login helps to reduce abandoned carts.

Key Takeaways
1
Shopify social login apps allow registration using social media profiles, enhancing user experience.
2
Social logins can lead to higher conversions and reduced cart abandonment by simplifying the process.
3
These apps can also encourage social sharing of your brand, increasing visibility and engagement.

Our Picks: 8 Best Shopify Social Login Apps