10 Best Shopify T-shirt Themes [2023]

Broadcast is a great fashion style Shopify theme that will allow you to sell to a wide audience your t-shirts. One of the key elements that makes this a great theme is the imagery. You can connect your Instagram account to the theme and then create posts centered on your products that can be displayed on your homepage for extra social integration. You can also use a home page video to showcase your fashion items and the associated lifestyle. This video can be a featured video or an auto-playing background video.

To help build trust there are some great features such as the customer testimonial section and the Disqus blog comments that take your site to the next level of customer engagement.

Finally, to help sell there is a product quick view that allows all the details of the product to be displayed in a popup on the current page. The customer doesn’t need to move away. Finally, for when you have different colors for fashion items there is a great inbuilt color swatch for your website.

Broadcast Highlights:

• Optimized for search engines, so you can be found on Google and other search engines with ease.
• Let customers choose the variant they want of your t-shirts with the swatches.
• Mobile friendly so your site will look perfect on all devices and screen resolutions.
• Free stock images supplied by Burst.

The name might be streamline, but the features on this theme certainly aren’t. This theme is very popular amongst fashion brands and it seems to have been perfectly developed for any brand selling clothes. The product pages are centered around the story of the product, adding emotional weighting to the purchasing decision. Stories can include text and images for additional strength.

There are also quick view product pages, to speed up the shopping experience for customers. This can really help you increase conversions and improve success of your store.

The theme is fully optimized for search engines, so you can rank on Google and others with ease. And to help you build more traffic, there is a great Instagram integration option, something that is perfect for fashion brands. The Instagram posts can include a link to the product page to help followers buy products mentioned in your content.

Finally, all content on the website can be animated. This adds a layer of engagement and makes your website a little more interesting than some others on the market.

Streamline Highlights:

• A mobile-first design, so your site will look good on any device or screen resolution.
• A sticky checkout that is continuously available to the customer, but still encourages further shopping.
• Animated text, images and videos throughout your store.
• Free stock images from Burst to help you develop content on your store.

Not to be confused with Booster, mentioned above, this is another theme that promises a fast experience for your customers. This is important as just a second delay will cost you 7% of your revenue. But as well as clean code and fast speed, this theme has a lot of options.

There are image hotspots linking capabilities that allow you to create link labels between images and your products. Great for those who are reading your blogs or content elsewhere on your site and want to know more about a product.

There are also custom promotion tiles. This helps you to promote sales, discounts and feature specific products on the homepage in a unique promotional tiles layout. This is aesthetically pleasing and grabs the attention of the user. It will help you sell more.

To help customers further find the products that they want, there is a predicative search option. This live search option is great for those with large catalogs to get customers to the products they need. And for additional help, there is the related products/blog posts feature on the website.

Boost Highlights:

• Got t-shirts in lots of different colors? Not a problem, color swatches included.
• Integration with social media with great icons to promote your social media channels.
• Great SEO potential, so your site can be found.
• Free stock images supplied by Burst.

Testament is another popular choice when it comes to building a fashion centered website. And there is little surprise as to why. The product quick view option allows customers to view the finer details of potential products without the need to leave the current page. There is also a great color swatch option that allows them to choose from variants on your website.

Navigation is easy on this theme with a sticky navigation option that allows the menu to follow the customer as they scroll down the page. And you can also build a multi-column menu that can help users navigate around your store with ease.

Finally, there is the opportunity to promote your store with a home page video. This can be hosted on YouTube or Vimeo but displayed on your front page. Give your brand’s story a voice and pull in the customers with your emotional rise in business.

Testament Highlights:

• Great navigational options that allow customers to find exactly what they want.
• Quick-look options for products, allow for a faster shopping experience.
• Front page video to sell your brand’s story.
• Optimized for search engines.

This theme is one of the best for those who want something with more options than you get on a free Shopify theme, but also don’t have a high budget. There are still lots of great features on this theme, such as the sticky navigation and the product quick view, but between the four styles included in the theme, there is little difference.

Some other highlights of the theme include two menu options. You can either have it as a horizontal menu or a sidebar, depending on what you think the customers will prefer. And, unlike some other options, there is a product image zoom option, allowing your customers the chance to see your t-shirts in perfect detail.

Fashionopolism Highlights:

• Give customers the chance to zoom into your products to see them in great detail.
• Promote your brand with video on your homepage.
• Have your products on a slideshow.
• Optimized for mobile and search engines.

California is one of the best Shopify t-shirt themes if you’re looking to build a visual story of your brand. There is a header slideshow right on your homepage that can display brand images or multiple products to showcase your offerings. You can also promote products on an Instagram feed built right into the theme’s code.

To help customers find those products, there is a great deal of product filtering options. Customers can search for products based on best sellers, price and type right on the collection page. Therefore, customers won’t be lost when you have a lot of products that you want to showcase.

California Highlights:

• Built for search engines, so your site will be found on Google and other sites easily.
• Mobile-first design, so your site will look great on any device.
• Lots of image options, so your site can really promote the visual attraction of your t-shirts.
• Instagram functionality built into the theme.

With three modern and aesthetically pleasing styles to choose from, Artisan might not be specifically built for selling t-shirts, but it certainly deserves a place on this list. There is a lot of focus on the images with this theme with an image gallery that can be shown in a masonry-style layout. There is also integration with Instagram, something that is vital for fashion brands.

To draw attention to a high-value product, you can feature it on any collection page. This can help you attract the attention and improve sales for products with the highest profit margins. And if you want to showcase different products side-by-side there are some handy product tables you can use. With these you can identify key features, pricing and any bundles.

To build trust there is the customer testimonials page that allows you to share comments and quotes from customers. And when customers want to ask a question, they can use a custom form that you can design specifically for your needs.

Artisan Highlights:

• Great looking theme that has three styles to choose from.
• Draw attention to specific products with the featured products image.
• Optimized for search engines, so you can be found online.
• Fast loading for better user experience.

Stories can be a powerful selling tool when it comes to fashion. Many TV commercials often promote their clothing ranges telling the story of the people wearing them. And this is where this Shopify t-shirt theme, named Story, is trying to place itself. It aims to help you tell the brand story, so there is an emotional connection between you and the customer. This should help convert more visitors to your site.

To help you there is a custom form that allows you to tailor contact forms exactly for your brand’s needs. Therefore, you can get all the information you need to answer the questions of customers more precisely. In addition, you can use the collection filtering in the sidebar to help customers find the products they want. Filters can be set so products are limited to numerous aspects including: brand, price, color and more.

To help with marketing there is a great Lookbook feature. Therefore, you can display collections in a unique modern way that helps to sell.

Story Highlights:

• Tell the story of your brand and the products in this unique app.
• Showcase the creative team behind your brand with unique team pages.
• Optimized for search engines, so you know that you can rank your site.
• Mobile-friendly website design, so your store can be viewed on numerous devices and screen resolutions.