When it comes to improving conversions on your website, nothing performs better than adding a video. Videos can be lifestyle-based, showing how your products/services improve the lives of buyers, or product-based, showcasing features and benefits. However, if you don’t have great video software, you can use a Shopify video maker.

What Is a Shopify Video Maker?

A Shopify video maker is a tool that can take current images, those uploaded, text, and sometimes audio to create a video. This can then be placed on your website, often on a product page, to increase engagement, build trust, and increase conversions.

There are a few great video makers on the Shopify app market. Some of these apps are free or have free plans, and others require a regular subscription. It depends on how much you’re looking to invest in your videos with what app you choose.

How Can Videos Help Your Branding?

There are many ways that videos can help your brand on Shopify. Videos are linked to higher conversions rates. As many as 9 out of 10 customers say that videos help them make a purchasing decision. In addition, videos can be used on social media to improve your engagement rates. Finally, video has been linked to high search rankings on Google.

Of course, there are issues that can be found on some platforms. Videos on WordPress sites can sometimes slow them down. That is why so many websites use YouTube to host videos and link to them. However, due to the structure of Shopify, you can actually host videos on your website without a loss in website speed.

Videos are a great way to boost conversions. Product videos are able to improve sales by about 80%. Many customers (71%) prefer to see a video of a product than read about it in a product description. And it is estimated that more than half of all internet usage will soon be people watching videos online.

Businesses are also finding that video is a really useful marketing strategy. Just under 90% of businesses report a positive impact on their business when they utilize video marketing. About 93% of businesses using video have also gained new customers thanks to their video marketing efforts.

What are some of the best Shopify video makers available?
Key Takeaway
1
Shopify Video Maker Apps enhance online stores by easily transforming images and text into engaging videos, boosting customer engagement and conversions.
2
Videos on Shopify don’t slow down the website, overcoming a common issue faced on other platforms.
3
Product videos can increase sales by approximately 80%, preferred by 71% of customers over text descriptions.

Best Apps You Can Use on Your Website: