3 Best Shopify Wine Themes and How to Create a Wine Website

A wine store might seem like a niche, but there are lots of different specialisms that you can go through. Your online store could be known as a liquor store, for instance.

However, the branding of a liquor store does sometimes seem a little low-brow. Therefore, your potential audience is going to be those with a smaller disposable income, which might help if you sell more expensive, premium wines as a contrast to the liquor store stereotypes.

However, if you want to brand yourself as a dedicated, upscale wine shop, then you likely won’t attract audiences who are just looking for cheap beer or basic alcohol sold at liquor stores or even pizza places that also offer some alcohol. By being too wine-focused, you could potentially reduce your overall revenues.

One approach to expand your market is to set up the store to sell complementary products beyond just wine. You could offer wine gifts, accessories, food pairings, and even merchandise targeted at adult audiences. For stores located near residential areas, you could even market wine as housewarming gifts when people move into new houses.

For stores targeting markets with many young families, you could even cross-promote with baby stores by offering wine gift baskets for parents and creating a “mom’s night out” type of concept.

Therefore, you need to position your online store among the right group of wine retailers. And you might want to consider the model that you’re going to do. Wine subscriptions are becoming a significant market now.

The wine subscription economy is growing because audiences like to just have the wine show up and be chosen for them. Therefore, you can sometimes provide a better customer experience to wine lovers.

Now you need to create a Shopify wine store account. It is very easy, and you can choose from different plans. The best is either the Basic or Standard plans when you’re starting. The Standard plan is more expensive monthly, but the costs for online payments are much lower.

Now you need to build your online store. There are several factors that you need to consider when using the Shopify store builder. For instance, you have to choose the right Shopify theme for your online store.

There are many themes might be good for the wine industry. But remember that you need to think of the customer experience too. They have to be able to load the Shopify theme very quickly. One of the best options is the mobile-optimized Booster, which has an average loading speed of 0.6 seconds.

Though, Booster is not on the Shopify platform. It has to be downloaded and installed manually. And the costs can be higher. However, as a business cost, it isn’t the worst.

You also want to have some business apps that can help you build a stronger wine business. For example, you might want something that can do real-time tax calculations for wine sales. Or you might want some apps that can connect to different sales channels, like email marketing or social media. Reaching more customers and selling to them will improve revenue for your winery.

Then you will need to think about setting up your payment options.

Now you need to add wine products to your Shopify wine store. Selling wine online does require you to set up certain options. Age verification is a must, but you might need to have several verification apps to ensure that there is no fraud, or you break laws. For instance, there are legal age limits for selling wine and these still apply to any e-commerce business.

Wine brands that don’t follow these rules will sometimes find that they are going to be fined.
You might also want to talk about other products, not just alcohol. For instance, you might want to think of food or merchandise. Your business revenues might improve when consumers have a larger choice on your website.

Though, there are going to be some wine businesses that have other products without having to think too much. For instance, you might want to showcase restaurants that you run, or you can run tours of a vineyard where the wine is made. These are often followed by a drinks-tasting session.

When it comes to marketing, you need to not just think about selling on your wine e-commerce store. You also need to think about how you’re going to connect your store to other channels.

Social media can be an important option. You might also want to consider improving your SEO. Blogging can help improve your website ranking on Google and other features. Once you’ve set up the sales channel, you can start to build a stronger wine business.

You might also want to check shipping options for your wine business. Wine retailers utilize lots of different options, from local delivery to using a platform that allows for bottle and box deliveries.