Best Shopify Wine Themes and How to Create a Wine Website
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Best Shopify Wine Themes and How to Create a Wine Website

Last modified: April 1, 2025

shopify wine
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# Image Name
1
Forge - Iridium
Forge - Iridium
2
Area - Lineal
Area - Lineal
3
Purely
Purely
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Looking for a Shopify wine theme that screams luxury without screaming at your wallet? This one’s built to make bottles fly off the virtual shelves — and look classy while doing it.

From full-bodied reds to fruity vodkas, this Shopify wine theme sets the mood with its deep maroon palette, crisp product sections, and smooth-as-merlot navigation. It’s clearly crafted for serious wine sellers who also appreciate visual storytelling. Think of it as your digital sommelier — serving up products, pairings, and promos in style.

What really makes this theme pop? Clean layouts that guide your shoppers through collections like “Sweet Savings,” “Summer Sips,” and “Build Your Collection” — all without overwhelming them. Every section is intentionally placed to promote discovery and conversions. Add in scrollable carousels, vibrant imagery, and clear call-to-action buttons, and you’ve got a setup designed to drive both exploration and purchases.

Whether you’re building a boutique wine brand, curating spirits, or going full-scale liquor store, this Shopify wine theme keeps things classy, modern, and customer-first.

Are you looking to set up a Shopify wine website? Then you will want to make sure that you have everything for your online store. When you sell wine online, there are specific things that you need to consider. So in this article, we will talk about how you can create the perfect wine store online, what apps might be good for you, and how you can improve your Shopify store so it can be a success. Handpicked from our big list of food, drink, and restaurant themes, here are the best wine themes.

Key Takeaways
1
Choose a specific wine niche to target a particular customer base.
2
Select a premium Shopify theme to enhance your store’s appearance and functionality.
3
Incorporate various sales channels to expand your market reach.

Forge - Iridium

Forge - Iridium

The Forge theme is a sophisticated and feature-rich Shopify wine theme ideal for online wine merchants, distilleries, or spirit shops. It offers a harmonious mix of elegance and functionality, with dark red and white color palettes that channel the luxury of a premium wine label.

What makes Forge so versatile is its strong product hierarchy — from wide hero banners to round-edged category icons and carousel sliders. Each product collection feels thoughtfully curated, offering categories like White Wine, Rosé, Champagne & Sparkling, Spirits, and more. Buyers can browse with ease or jump directly to curated collections like “Wine Under $10” or “Sweet Savings.”

Visual storytelling is a big win here — high-quality lifestyle images (like the close-up of a swirling red wine glass) add depth and richness. Integrated “Shop Now” buttons and promotional callouts keep the funnel flowing from top to cart.

Ideal for stores offering both everyday favorites and premium exclusives, Grapely blends the Shopify platform’s eCommerce engine with an aesthetic that wine connoisseurs will trust.

Forge Highlights

  • Scrollable carousels for seasonal collections, promos, and best-sellers
  • Floating product icons with direct “Add to Cart” actions
  • Luxe visuals & lifestyle shots to increase dwell time and buyer confidence
  • Smart layout with strong category navigation and spotlight sections

Area - Lineal

Area - Lineal

Area – Lineal is an ultra-modern, high-energy Shopify wine theme made for stores that want to sell personality along with Pinot. It breaks away from the moody, rustic designs of typical wine shops and heads straight into pop-style color blocking, bold text, and clean-cut grids that are built for discovery and fast browsing.

The homepage makes an instant statement with bright bottle photography and a clear value prop: “Unlock the Secrets of Flavor.” Every bottle is presented like a collectible, with consistent lighting, sharp outlines, and product names that stand tall against black or white backgrounds. Navigation is intuitive, with clickable icons at the top for quick access to wine types and bold banners guiding users through seasonal deals and collections like “Wine by Vine Crafted” or “Napa Nectar.”

Shoppers can easily jump into featured collections or scroll down to access sortable charts by flavor or price. The “Wine Wonderland” section even turns shopping into a gamified experience—making comparison shopping easy, fun, and super visual.

Perfect for wine shops, boutique bottle brands, and gift box curators who want to look sharp and keep things fast-moving.

Area – Lineal Highlights

  • Color-forward design with pop-art-style bottle photography
  • Hover-friendly UI with bold, clickable call-to-actions
  • Clean product organization by wine type, price, and flavor notes
  • Built-in wine comparison chart to guide quick decisions

 

Purely

Purely

The Purely theme is an elegantly minimalist Shopify wine theme made for artisanal brands that want a clean and soulful online storefront. Its layout blends gentle imagery, modern serif fonts, and intentional whitespace to give your wines the boutique treatment they deserve.

Front and center, a hero section invites users into a relaxed vibe—perfect for slow scrolls and thoughtful shopping. Beneath that, curated grids feature new arrivals and bestsellers, each with clean bottle shots and straightforward pricing. No noise, just pure product focus.

Sections like “For Every Occasion” and “Every Bottle a Tale” give room for storytelling and branding. Meanwhile, testimonials and reviews add that layer of trust without interrupting the visual flow. There’s even a “Shop The Look” section for lifestyle-driven shopping—so aesthetic queens and curated-collection kings can flex.

It’s also mobile-optimized like a dream, with responsive product carousels, review sliders, and news updates that never feel cramped. If your brand is all about authenticity, sustainability, or sipping slowly—Purely’s your match.

Purely Highlights

  • Soft, serene layout perfect for natural or organic wine brands
  • Built-in blog/news sections for wine tips, events, or educational content
  • Testimonial slider for social proof and customer love
  • Mobile-friendly with image-first design and light, airy UX

 

Why Create a Wine Store using Shopify?

Shopify Wine Website: How to Create One - An image of two glasses of wine.

When you want to sell wine online, you need to consider lots of consumer demands, legal requirements, and more information. You can’t simply build a Shopify store and expect the customers will come to you.

Luckily, it is very easy for people to build a Shopify wine store. There aren’t that many processes in building a Shopify store. And wine stores can be one of the easiest to build.

And with all the themes and apps that are available, you can reach lots of potential customers with ease. And the costs for a Shopify store can be relatively easy to understand. Shopify pricing plans are easy to sign up for.

Step 1 - Choose a Niche

A wine store might seem like a niche, but there are lots of different specialisms that you can go through. Your online store could be known as a liquor store, for instance.

However, the branding of a liquor store does sometimes seem a little low-brow. Therefore, your potential audience is going to be those with a smaller disposable income, which might help if you sell more expensive, premium wines as a contrast to the liquor store stereotypes.

However, if you want to brand yourself as a dedicated, upscale wine shop, then you likely won’t attract audiences who are just looking for cheap beer or basic alcohol sold at liquor stores or even pizza places that also offer some alcohol. By being too wine-focused, you could potentially reduce your overall revenues.

One approach to expand your market is to set up the store to sell complementary products beyond just wine. You could offer wine gifts, accessories, food pairings, and even merchandise targeted at adult audiences. For stores located near residential areas, you could even market wine as housewarming gifts when people move into new houses.

For stores targeting markets with many young families, you could even cross-promote with baby stores by offering wine gift baskets for parents and creating a “mom’s night out” type of concept.

Therefore, you need to position your online store among the right group of wine retailers. And you might want to consider the model that you’re going to do. Wine subscriptions are becoming a significant market now.

The wine subscription economy is growing because audiences like to just have the wine show up and be chosen for them. Therefore, you can sometimes provide a better customer experience to wine lovers.

Step 2 - Create a Shopify Online Store Account

Now you need to create a Shopify wine store account. It is very easy, and you can choose from numerous plans. The best is either the Basic or Standard plans when you’re starting. The Standard plan is more expensive monthly, but the costs for online payments are much lower.

Step 3 - Build Your Online Store

Now you need to build your online store. There are several factors that you need to consider when using the Shopify store builder. For instance, you have to choose the right Shopify theme for your online store.

Numerous themes might be good for the wine industry. But remember that you need to think of the customer experience too. They have to be able to load the Shopify theme very quickly. One of the best options is the mobile-optimized Booster, which has an average loading speed of 0.6 seconds.

Though, Booster is not on the Shopify platform. It has to be downloaded and installed manually. And the costs can be higher. However, as a business cost, it isn’t the worst.

You also want to have some business apps that can help you build a stronger wine business. For example, you might want something that can do real-time tax calculations for wine sales. Or you might want some apps that can connect to different sales channels, like email marketing or social media. Reaching more customers and selling to them will improve revenue for your winery.

Then you will need to think about setting up your payment options.

Step 4 - Create Products

Now you need to add wine products to your Shopify wine store. Selling wine online does require you to set up certain options. Age verification is a must, but you might need to have several verification apps to ensure that there is no fraud, or you break laws. For instance, there are legal age limits for selling wine and these still apply to any e-commerce business.

Wine brands that don’t follow these rules will sometimes find that they are going to be fined.
You might also want to talk about other products, not just alcohol. For instance, you might want to think of food or merchandise. Your business revenues might improve when consumers have a larger choice on your website.

Though, there are going to be some wine businesses that have other products without having to think too much. For instance, you might want to showcase restaurants that you run, or you can run tours of a vineyard where the wine is made. These are often followed by a drinks-tasting session.

Step 5 - Connect Your Wine Shop to Other Sales Channels

When it comes to marketing, you need to not just think about selling on your wine e-commerce store. You also need to think about how you’re going to connect your store to other channels.

Social media can be an important option. You might also want to consider improving your SEO. Blogging can help improve your website ranking on Google and other features. Once you’ve set up the sales channel, you can start to build a stronger wine business.

Step 6 - Check Shipping Options

You might also want to check shipping options for your wine business. Wine retailers utilize lots of different options, from local delivery to using a platform that allows for bottle and box deliveries.

Tips for Making Your Wine Business Work

There are numerous considerations when it comes to making your wine business work. Here are some of the tips to help you make the most of the business.

 

Brand Position Is Key

The first thing that you need to think about is your brand position is key to success. So you need to think about how you can sell wines to customers, so their experience is better, by matching expectations with delivery by marketing your brand specifically for the audience you want to attract.

Part of this is choosing a theme for your marketing. And this is based on the unique proposition your wine business offers consumers. Are you thinking about saving the customer time when shopping, providing them with a luxurious experience, or expanding the range of wines they can get access to?

Use a Premium Shopify Theme

While you might consider using the free Shopify theme options, it is probably better that you use a premium option to sell wines online. Your brand website will be faster to load and the theme will have more functions.

Previously, we’ve discussed Booster as a great theme, but there are some Booster alternatives that you can use as well. But it is important to remember that it is consumers who matter the most. The customer expectation when using your wine shop must be considered.

Think Outside of the Box

Wines can be sold in many different ways. A winery business can sell box wines or bottle wines to the consumer market. The customer can also look for new, innovative ways to buy alcohol. So think about how you can differentiate yourself from other wine stores.

You might want to concentrate, for example, on the gifts market. Of course, be sure that all your efforts follow compliance rules.

Sell More than Drinks

You don’t want to sell just-drinks. People want an experience, an emotion, and a benefit. So make sure that you sell more than a drink, you sell something that audiences will remember.

Don't Copy Other Retailers

One of the most important things that you’ve got to do is not copy other retailers, even other wine businesses, that are on Shopify. You want to have an e-commerce store that is unique to you.

If you start watching another winery business, then customers don’t have much to choose between the two of you. They might have to choose either price or experience. The latter of these you won’t have much on.

See Everything from the Users Perspective

If you want to win at selling wine online, you need to visit your site as a user. This strategy helps you to see what barriers there are to a sale and how you can improve engagements to secure that first sale of many.

Have Funds in the Bank

The number of businesses closing, according to state reports, can be high. E-commerce businesses can sometimes close at a rate of 90% in the first six months. One of the main reasons why Shopify stores can close at this rate is not because of a lack of sales. It is normally because of low cash flow.

The only way to prevent this from happening to your Shopify website is to have at least three months’ worth of cash in the bank.

Marketing to Customers Is a Long Process

About 80% of your sales will take between five and 15 interactions on your website. Therefore, use lots of Shopify apps and techniques to improve your e-commerce success by talking often to your customers. Conversations with your audience can start on social media, carry on email and finish on your e-commerce wine store.

But be sure to drop any marketing channels that are costing you too much. You only want to use platforms that will help you sell.

 

Keep Reading

Conclusion: Shopify Wine Website: How to Create One

Choosing the perfect Shopify wine theme isn’t just about aesthetics — it’s about finding a design that sells your story, supports smooth shopping, and gives your bottles the spotlight they deserve.

Whether you’re craving bold and poppy like Area – Lineal, want that upscale boutique feel with Purely, or need the rich, collection-driven layout of Forge, there’s a theme tailored to your vibe. Each one offers something unique—color-forward layouts, refined elegance, or strong category-driven shopping experiences. So, whether you’re slinging fine reds or craft tequila, these Shopify wine themes are built to help you grow, glow, and convert browsers into loyal sippers.

Bottom line? Your store deserves to look as good as your wine tastes.

Ready to build your dream wine shop? Scroll back up and snag the one that speaks to your flavor. Or hit me up if you want help choosing—we’re building good taste over here, one click at a time.

Above are the steps that you need to have for creating a wine website on Shopify. It doesn’t take much time, but getting it right will prevent your business from failing. Follow the steps and guidelines above to ensure your business is a great success. It shouldn’t take long to create your Shopify website.

If you didn’t find what you’re looking for here, check out our other drink themes:

Coffee
Juice & Smoothies
Breweries

FAQs
  • Can I sell international wines on my Shopify wine website?

    Yes, you can certainly sell international wines. Shopify provides a flexible platform that allows you to showcase a diverse range of wine products, including those from different countries.

  • Do I need a liquor license to sell wine on Shopify?

    Yes, in most cases, you will need a liquor license to sell wine on Shopify, especially if your business involves selling alcoholic beverages directly to consumers.

  • What payment methods should I accept on my Shopify wine website?

    Offer a diverse range of payment methods. Consider accepting major credit and debit cards, including Visa, MasterCard, American Express, and Discover, through a secure payment gateway.