Are you looking to start a Shopify hair store? Then you might want to think about how to get going. In this article, we look at how you can start to build your website and get your new business venture going.

Key Takeaways
1
Decide on your product range and services, as this shapes your website’s design and functionality.
2
Register on Shopify and use the 3-day trial to build and potentially get your first order.
3
Select a theme and customize your website with branding elements, then add products and relevant apps.

Step 1 - Consider Your Products

The first thing that you need to do is to consider what products and services you’re going to offer. Are you going to be an online store that sells just products for hair care? Or are you going to offer appointments for the customer to come in and get treatments? The hair store niche has both of these aspects.

How you design your website will be determined by the choice you make here.

Step 2 - Register an Account on Shopify

Now you need to register an account on Shopify. You can get a 3-day free trial when it comes to your account. This is enough time for you to get your website built, and many businesses on Shopify can get their first order in this time.

Step 3 - Add Your Domain

Now you can connect your domain to your Shopify account. If you don’t have a domain name yet, you can register one with Shopify, which makes management much easier in the long run.

Step 4 - Enter Vital Details

Now you need to add the vital details into your website. For example, you can add shipping, tax, payment and more information into the back office. This information will change depending on where you’re based and what your business model is.

Step 5 - Build Your Websites

Now you need to build your website. This starts with a theme. There are many health and beauty Shopify themes that are available, some of these are free, others are premium. Some of the best themes that are available include Shoptimized and Booster. These are fast and very flexible, which means that you can have the website that you want with ease.

Once you’ve selected your theme, you can then customize your website. This includes changing the website’s colors, text, images and more to help you have a branded website. Another factor that you need to do is to add branding items.

Step 6 - Add Products

Now you need to add products to your website. If you’re selling just products, this can be really easy. If you’re dropshipping, there are lots of apps that can help you import products from suppliers. Alternatively, you can add products manually.

If you’re hosting services, you can also add these.

Step 7 - Add Apps

Now you can add apps. This can depend on your specific needs, but you might want to add appointment apps, delivery apps, email marketing apps, push notification apps and more.

Where to Source Your Hair Products

Your product model shapes margins and how quickly you can launch. Hair stores usually run on one of a few models:

  • Wholesale and distribution. Buy established brands from distributors and hold stock. This gives good control and fast shipping, but you carry the inventory.
  • Private label. Put your own brand on manufactured formulas or extensions for higher margins and a distinct identity, usually with minimum orders and longer lead times.
  • Dropshipping. List a supplier catalog and forward each order to ship. There is low risk and no inventory, but thinner margins and less control over quality, which matters a lot in hair care.

Whichever you choose, quality and consistency matter more here than in many categories, because a bad batch shows up in reviews fast.

Help Shoppers Find the Right Product for Their Hair

Hair care is intensely personal. What suits fine, straight hair does nothing for tight curls or color-treated strands, so a shopper’s real question is whether a product is right for their hair, not just whether it is good. Make that easy: let people shop by hair type, texture, and concern, whether that is curls, damage, thinning, or color, and consider a short quiz or clear filtering that guides a confused visitor to the right product. Back it up with reviews, before-and-after photos, and clear ingredient detail, ideally showing feedback from customers with similar hair, because proof of results is what closes the sale.

Build for the Reorder

Shampoo, conditioner, and treatments run out, and hair care is used as a routine, so the value is often in the second and third order rather than the first. Make subscribe-and-save obvious, bundle a cleanse-condition-treat routine, and set up email to remind customers before they run low. If you also offer salon services, tie the two together, so a client who comes in for a treatment leaves with the products to maintain it at home.

What Hair Care Stores Actually Sell

It helps to know what other hair stores build their range around. These stores span consumables like shampoo, conditioner, and treatments alongside styling tools and color, and because the consumables run out, many lean on subscriptions and reorders. Here is how the category breaks down by product type:

What Hair Care Stores Sell

Sub-category breakdown of hair care stores in our dataset.

Shampoo & Conditioner10.6%
Hair Treatments7.4%
Hair Styling Tools3.4%
Hair Styling Tool Accessories2.1%
Hair Styling Products1.1%
Hair Color0.8%
Hair Loss Treatments0.2%
Hair Loss Concealers0.1%

Based on Shopify stores in our dataset · Last updated August 28, 2026.

You can see which themes and apps hair care stores rely on most on our hair care store statistics page.