How can integrating various types of apps enhance the overall customer experience on my Shopify store?

Incorporating a mix of apps can optimize the customer experience by improving support, streamlining shopping processes, and enhancing post-purchase services. They can help in recovering abandoned carts, offering real-time package tracking, and showcasing product reviews and ratings, thus building customer trust and boosting sales.

Is it possible to customize the appearance and functionality of the most used apps to better fit my Shopify store’s theme and brand identity?

Yes, many of the popular apps on Shopify offer customization options to ensure that they align with your store’s aesthetics and functional requirements, enhancing the user experience without compromising the brand identity.

Can I integrate multiple most used apps on Shopify, and how do they interact with each other to enhance my store’s functionality?

Yes, you can integrate multiple apps, and many are designed to work seamlessly together, enhancing various aspects of your store’s performance, from marketing to customer service and analytics.

What is the most used app on Shopify?

Klaviyo is the most widely installed app across the stores in our dataset, used mainly for email and SMS marketing. Judge.me and Loox lead among product review apps, and Instafeed is one of the most common Instagram feed apps. The exact mix shifts over time, so the live install figures on the apps above are the best guide.

Is the Oberlo app still available on Shopify?

No. Oberlo was Shopify's own dropshipping app, and Shopify retired it in June 2022, so you can no longer install it. Merchants who relied on Oberlo have since moved to other dropshipping and product-sourcing apps in the Shopify App Store.

How can I see which apps a Shopify store is using?

You can check any storefront with a Shopify app detector, which reads the store's public source code and lists the apps it finds in a few seconds. It is a quick way to see what popular stores run before you decide which apps to add to your own shop.

Shopify Apps

What Are the Most Used Apps on Shopify?

Last modified: October 4, 2026

There are hundreds of potential apps that can be used on your website. All apps are different, but there are some that offer the same functionality as your website. For instance, there are apps like SEO Doctor, SEO Suite, and SEO Optimizer that all offer better performance on Google and other search engines.

Seeing all these apps can be very daunting, especially for those who are new to Shopify or are looking to replace an aging app. However, there are some apps that are really important for the success of your brand and are used extensively by other merchants on the platform.

So here are some of the most used Shopify apps today, with live install data from stores in our dataset, and how each one can improve a store’s performance.

If you want to confirm which of these apps a specific store is actually running, a Shopify app detector reads the storefront source code and returns the live app list in a few seconds.

Key Takeaways

Effective app selection, focusing on reliability and user experience, is crucial for enhancing store functionality.

SEO apps enhance online visibility and improve organic search rankings.

Email marketing tools optimize customer engagement and retention strategies.

Loox - Product Reviews

Reviews build trust, and review apps are among the most installed tools on Shopify. Loox is one of the most widely used, running on 17.6% of the stores in our dataset and ranking as the 3 most-used app overall. It collects photo and text reviews, shows star ratings on product pages, and sends review-request emails after each order.

Loox has plenty of customization options and is simple to set up, which is part of why so many merchants keep a reviews app running on their store.

Klaviyo: Email Marketing & SMS Shopify App

Klaviyo is the 2 most-used app on Shopify, installed on 33.3% of the stores in our dataset. It handles email and SMS marketing and helps recover revenue through abandoned-cart flows and customer retention. The app is free to install, with paid plans that scale as your contact list grows.

Its automation and segmentation features are a big reason store owners who want to grow repeat sales reach for it first.

Instafeed ‑ Instagram Feed

Instafeed is one of the more widely installed social apps on Shopify. It pulls your Instagram content onto your storefront, and you can link each post to a product page so customers can click through and buy what they see. The live numbers below show its current footprint.

5.3%

Share of stores in our dataset

#15

Popularity rank

8.5

Avg apps on their stores

This is one of the Instagram feed apps available on Shopify. See the full breakdown on our Instafeed install-data page.

Printful: Print on Demand

Printful is a free print-on-demand app with a lot of potential for small businesses. It lets you sell custom products without holding stock: Printful prints and ships each item once it sells, so there is less inventory risk and more room to test designs.

Printful is free to install and runs on 1.7% of the stores in our dataset, ranking 46 among all Shopify apps we track.

You may still see older guides list Oberlo here. Oberlo was Shopify’s own dropshipping app until Shopify retired it in June 2022, so it is no longer available to install. Stores that relied on it have moved to other dropshipping and product-sourcing apps in the Shopify App Store.

For a fuller, regularly updated look at the leading Shopify apps with live install data, see our guide to the top-rated Shopify apps.

FAQs

How can integrating various types of apps enhance the overall customer experience on my Shopify store?

Incorporating a mix of apps can optimize the customer experience by improving support, streamlining shopping processes, and enhancing post-purchase services. They can help in recovering abandoned carts, offering real-time package tracking, and showcasing product reviews and ratings, thus building customer trust and boosting sales.
Is it possible to customize the appearance and functionality of the most used apps to better fit my Shopify store’s theme and brand identity?

Yes, many of the popular apps on Shopify offer customization options to ensure that they align with your store’s aesthetics and functional requirements, enhancing the user experience without compromising the brand identity.
Can I integrate multiple most used apps on Shopify, and how do they interact with each other to enhance my store’s functionality?

Yes, you can integrate multiple apps, and many are designed to work seamlessly together, enhancing various aspects of your store’s performance, from marketing to customer service and analytics.
What is the most used app on Shopify?

Klaviyo is the most widely installed app across the stores in our dataset, used mainly for email and SMS marketing. Judge.me and Loox lead among product review apps, and Instafeed is one of the most common Instagram feed apps. The exact mix shifts over time, so the live install figures on the apps above are the best guide.
Is the Oberlo app still available on Shopify?

No. Oberlo was Shopify’s own dropshipping app, and Shopify retired it in June 2022, so you can no longer install it. Merchants who relied on Oberlo have since moved to other dropshipping and product-sourcing apps in the Shopify App Store.
How can I see which apps a Shopify store is using?

You can check any storefront with a Shopify app detector, which reads the store’s public source code and lists the apps it finds in a few seconds. It is a quick way to see what popular stores run before you decide which apps to add to your own shop.

Identifying the Best Features in Shopify Apps

Performance Optimization

In our work improving Shopify stores, we have learned how much performance matters.

The best apps keep your store running smoothly and loading quickly, which keeps shoppers engaged and more likely to complete a purchase.

User Experience Enhancement

User experience sits at the core of a successful online store. We look for apps with an intuitive design, easy navigation, and features that make shopping effortless and enjoyable.

These apps are built with the customer in mind, so each visit to your store is a positive one.

Security and Reliability

Security and reliability are non-negotiable in e-commerce. We prioritize apps that provide strong security features, protecting both the store owner and the customers.

These apps keep data private, transactions secure, and performance steady, which builds trust and confidence among users.

Criteria for Selecting the Best Apps

In our experience, the right app can make a real difference to your Shopify store’s performance.

An app’s speed, safety, reliability, and ease of use are the factors we weigh most. We also check that it follows Shopify’s App Design Guidelines so the experience stays clean and user-friendly.

Choosing the Right App

Choosing the right app means balancing popularity with functionality, and we always suggest testing a few alternatives.

New apps launch all the time, with fresh ideas for different business needs. Our background in digital marketing and development helps us point you toward apps that match current trends and tools.

Customization and Integration

Personalization Features

In our experience, personalization is a key driver of customer engagement and sales.

Apps that let you customize products, recommendations, and content make each customer feel understood, which leads to more loyalty and repeat purchases.

Integration Capabilities

The ability to connect with other tools and platforms is a feature we can’t overlook.

Apps that work smoothly across e-commerce ecosystems improve data flow and simplify operations, making the store easier to manage.

Analytics and Insights

Data-driven decisions sit at the heart of successful e-commerce stores.

We value apps that provide clear analytics, giving you a view of customer behavior, sales trends, and site performance. That data helps you make informed decisions that move the business forward.

Conclusion: What Are the Most Used Apps on Shopify?

There are thousands of apps in the Shopify App Store. The ones above are the ones you can rely on, since so many other stores already run them.

Written by:

Avi Klein

Vast experience in the online world. Shopify Expert, SEO expert, Web developer and consultant to several online companies. 2 time Shopify top affiliate award (2022 + 2024). Read more about our approach to reviewing themes and apps.