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What is Print on Demand?
Last modified: September 21, 2023
Are you looking for a new business idea and coming across print on demand? Have you been asking what is print on demand? In this article, we look at what print on demand is and how it can be useful as a way to build a more successful business using this method.
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What is Print on Demand?
Print on demand is where a seller offers lots of products on their site that have a base product with a customized design on it. When someone makes an order, the seller then places an order with a printer who has the base product and a production facility to add the customized design to that product.
The printer will take a share of the order value with the seller taking the difference between what the customer paid and the costs of the printer as their profit.
Print on demand is a very popular method of selling in many different niches. For instance, there are gift niches where people can sell canvas, mugs, mouse mats and more as a print on demand system. There are also fashion industries where print on demand products are used.
There are numerous influencers and bloggers who will use print on demand products as a way to create merchandise that can increase their revenues. For instance, YouTubers will often use print on demand as a way to increase revenues (we’ve seen several of them selling 3d products, and obviously KDP).
The Benefits of Print on Demand
There are numerous benefits of print on demand. For one, it can allow you to create a range of products from one base product that has unique designs that can’t be found anywhere else. This is a way to increase scarcity. Another way that you can create scarcity is to have products available for a limited time and then discontinue the design. With print on demand, you won’t have leftover stock that you would in traditional models.
Another benefit is cost. With traditional eCommerce processes, you have to buy in stock. With print on demand, you only buy stock when you need it and you never have to store any.
Print on Demand Companies
There are numerous print on demand companies that are there to help you. For instance, there is Printful, Printify and even SPOD Print on Demand (full list of POD apps here). These can all help you find the products you want, customise them with your demands and then print them as needed and ship them to your customers.
Print-on-demand companies will only charge you when you’ve made a sale. Which gives you a low-cost entry point and limits your risk. They also all work with a Shopify website and there are great themes that you can use for print on demand like those found here.
You can use one, two or all three of those companies if you would like on your website. Other companies offer the same service if you would prefer to look elsewhere.
Final Word: What is Print on Demand?
Are you wondering: what is print on demand? Above we’ve explored this and given you some insight into available companies. Now you can start your business on Shopify and earn some revenue selling customized products.
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