There is often one resource that is often missed off when it comes to gaining new customers on Shopify: your existing customers. These are the people who have experienced your products, liked your branding and enjoyed interacting with you. They’re also the ones who can spread your brand name to others who they know personally. When 81% of consumers trust the opinions of their peers, there is a missed opportunity if you’re not using word of mouth marketing, social media, and digital marketing.

Key Takeaways
1
Engage customers with memorable experiences to spark word of mouth promotion.
2
Showcase social proof and user-generated content to build trust and influence purchasing decisions.
3
Implement strategic referral programs and community building for sustained word of mouth marketing.

What Is Word of Mouth Marketing?

Word of mouth marketing is when a customer you have sold to before speaks positively about you to another person. This other person is not a customer but then checks you out. They like what they see and because you’ve sold to a friend and they had a good experience the customer buys from you.

The cost of word of mouth marketing can be very low. In fact, it can be one of the cheapest options for selling on Shopify with no money being spent at all. However, sometimes you’re going to have to give it a push to make the most of this excellent resource for your brand.

There are numerous ways that you can improve word of mouth marketing. For instance, you can send your customers an email inviting them to do so. Or use a social sharing app that allows them to publish content on their social profiles advertising your brand with products they’ve bought on your store.

You can also reward customers. If you use loyalty points, you can use these as a way to gamify the process and improve returns. For instance, you could offer 100 loyalty points for every new family/friend the customer brings to your store with an additional 100 points when they have five new friends/family.

Or you can give away a special gift when they do well. For instance, if a customer introduces a family/friend that then spends over $100 on your store, they can get a free DVD, pen calendar, etc.

There are so many options. And you can advertise your schemes on both your website, within sale notification emails and on social media. Therefore, you can improve your site’s reach a lot within a very short period.

Apps to Help

Numerous apps can help you make more of your word of mouth marketing for Shopify. Traffic Boost is one of the best options because it has been designed to help you sell to customers after purchase and encourage them to market your brand to their friends/family.

This can include coupons, thank you page information and more. You can also monitor successes with a detailed dashboard, ensuring an effective omnichannel approach.