Selling intimates and loungewear isn’t just about soft fabrics and perfect fits-it’s about trust, vibes, and a shop that feels like home. That’s where the right Shopify theme slides in, silky smooth, giving your store major main-character energy. Intimates and loungewear is a great market to get into the Night & Underwear market worldwide has a projected revenue of US$97.51bn in 2025 with an annual growth rate of 2.76% (CAGR 2025-2029).

And ngl, not all themes are built for the softness-meets-sass aesthetic.

Some scream generic. Others? Cheugy. But these? These are curated for that confident, cozy, self-love-fueled shopper who knows what she wants-comfort with a side of chic.

Whether you’re serving neutral-toned bralettes, bold loungewear sets, or that “just dropped” sleepwear capsule, you need a theme that visually sells softness, moves products, and vibes with your branding.

We tested, peeked under the hood, and gave each theme a proper glow-check. These are the best Shopify intimates and loungewear themes doing the most-without trying too hard.

Keep scrolling, bestie. The fit is fire.

Chosen from our big list of clothing themes, check out our choices for Shopify intimates and loungewear themes.

Our Picks: 3 Best Shopify Intimates and Loungewear Themes