With the rise of the internet, new business ideas have risen to the top. One of those has been the idea of influencers and podcast/YouTube stars. These are people who create a following around a subject, topic, brand, or something else and gain money through various revenue streams, including digital marketing. Normally, these people use third-party applications like YouTube or podcasting channels to run their ventures. However, these platforms can be disruptive as well.

For instance, YouTube and podcasting doesn’t offer a mix of content avenues. So you have to be good at making sure your videos rank. In addition, they take a cut of any merchandise sold through links on the platform and can limit your income from adverts.

However, if you’re an influencer, podcaster or YouTuber, you can use Shopify as a base to not only use these channels, but also gain several more revenue streams with ease.

Key Takeaways
1
Use Shopify for merchandise sales with print-on-demand services, avoiding inventory hassles.
2
Enhance SEO and audience engagement by integrating content with Shopify blogs.
3
Shopify allows multiple revenue streams, saving time and increasing earnings.

1. Merchandise

One of the major sources of income that influencers have is through merchandise. Sometimes influencers buy in lots of the product and then sell them direct to the audience. However, this can be expensive. Instead, influencers could use print-on-demand services (like Printify) and create a store on Shopify to sell merchandise. The influencer then doesn’t need to touch a product and can just deal with promotion.

2. Add Content to Website

By using Shopify, influencers, especially YouTubers and podcasters, can use blogging and websites to enhance their SEO profile online. Therefore, if they cover a topic (i.e. how to win a game of cards) they can create more content that is based around this subject in the blog and advertise their video within that blog as well.

This can be a great way to gain video views on YouTube and get more traffic to the website. You can also use the opportunity of the user on the site to subscribe them to email. Then you can send direct notifications of new content. You can’t always do this with YouTube or podcasts.

3. Add More Revenue Streams

Shopify offers more revenue streams that are controllable than YouTube or any other platform. For instance, you can have affiliate links, advertisements and sell products from your website without having to repeat the process again and again. Therefore, not only do influencers gain the ability to add more revenue streams, they can save time in managing them all.

That doesn’t mean that you don’t have to abandon adding these revenue streams on YouTube, but at least you’ve got more opportunity now to gain revenue.