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Email Shopify Abandoned Cart Customers
Last modified: June 26, 2024
About seven in ten carts created on your website will be abandoned. This can be a massive cost to your business. If you were to recover just a quarter of your abandoned carts, then you could make about three times your monthly income. If we’re to claim back half of your abandoned carts, then you could effectively double your revenue. One of the best ways to reclaim those carts is to email Shopify abandoned cart customers.
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Smart Push Marketing – WebPush
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Abandoned Cart Recovery
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Abandoned Cart Recovery Email
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Growth Suite Discount Popup AI
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Kit Karts
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WhatsApp Chat + Cart Recovery
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Recapture Abandoned Carts
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PushOwl Web Push Notifications
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SINOBOT
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Checkoutify
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Messenger Abandoned Cart Bot
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Abandoned Cart Messenger
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Cart Absolute by MDeVs
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Why Email?
Email is one of the most effective ways for you to make a sale. Generally speaking, when you send out an email marketing campaign, you can expect to earn about $38 to $44 for every $1 that you are spending. This makes it one of the best digital marketing activities for ROI.
In addition, email marketing is less intrusive than other marketing techniques. Therefore, customers can see the email when they want to.
Finally, you can use email to offer personalized discounts and offers that allow you to build better campaigns.
Can You Email Shopify Abandoned Cart Customers?
It’s very easy for you to email Shopify abandoned cart customers from your website. You can do this with several apps. For one of them, you can use Rivo. This is one of the highest-rated abandoned cart apps available on the site.
Not only does it automatically send emails to your abandoned cart potential customers, but it can also send campaigns through other means like SMS and push notifications.
The process can be really simple as these apps are often automatic.
Email Shopify Abandoned Cart Tips
Numerous tips should help you improve your abandoned cart rates. Below are a few tips for you.
Send Three Emails
The first thing that you should do is not abandon your customer after the first email. You should send the customer an email reminder within the first few hours, then a second within about 72 hours, and then a final one another 48 hours later.
Offer Personalization
Don’t just send a generic email, ensure that you offer personalization into the email. There are several ways that you can do this, including adding the name of the customer, to including the products that are there.
Give Incentives
On the second or third email, add a discount for money off or free delivery when it comes to completing the purchase. Just under half of all abandoned carts are because of the cost of the order, so a discount might just get them to convert.
Automate
Be sure that you automate your email marketing process. This is because you can miss the opportunity to recapture the customer if you don’t automate the process. Automation also saves you time that can be used to bring in new customers that will convert on the first visit to your store.
Advanced Strategies for Shopify Abandoned Cart Emails
Effective Timing and Frequency
Send the first email within an hour of cart abandonment for maximum impact. A series of 3–5 emails, spaced out over a few days, keeps your store top-of-mind without overwhelming customers.
Compelling Content and Personalization
Craft engaging subject lines and personalize emails with customer names and specific cart items. High-quality images of abandoned products and strong CTAs are essential.
Incentives and Urgency
Offer incentives like discounts or free shipping to entice customers back. Create a sense of urgency with limited-time offers or low-stock alerts. This approach can boost email open rates and conversions.
Optimizing Email Design and Support
Branding and Visual Appeal
Ensure your emails reflect your brand’s style and voice. Use your logo, brand colors, and a clean, attractive layout. This not only looks professional, but also reassures customers about the legitimacy of the email.
Customer Support and Trust Building
Include customer support contact information in your emails. Addressing potential concerns or questions can remove barriers to completing a purchase. Building trust through support availability is key to recovering abandoned carts.
Analytics and Continuous Improvement
Use analytics to track the performance of your abandoned cart emails. Monitor open rates, click-through rates, and conversion rates to understand what works. Refine your strategy based on these insights for ongoing improvement.
Conclusion: Email Shopify Abandoned Cart Customers
Above are tips to email Shopify abandoned cart visitors on your website. It is quick and simple to do and can help you earn more revenue for your store. Therefore, you can build a more successful brand without having to get in more traffic.
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Are there recommended email templates or designs for abandoned cart recovery emails to maximize engagement?
Recommended abandoned cart email templates often include a visually appealing design with product images, a clear call to action, and persuasive copy. Keeping emails concise also maximizes engagement.
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What should I do if a customer unsubscribes from abandoned cart emails but later returns to the store with a new cart?
If a customer unsubscribes but returns with a new cart, respect their email preferences. However, consider offering incentives on-site or during checkout to encourage conversion without relying on email reminders.
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How can I prevent my abandoned cart emails from going to the spam folder or being filtered as promotional by email providers?
Follow best email marketing practices, use a recognizable sender name and email address, avoid excessive use of promotional language, and ensure recipients have opted in to receive emails from your store.
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