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How Live Chat can Boost Sales on Shopify
Last modified: October 4, 2023
Live chat is one of the most effective ways that you can grow your business by talking directly to customers. There are numerous options when it comes to adding Live Chat to your website. For one you can use Vitals or a dedicated Facebook Chat app on your website to add live chat.
Alternatively, you can use services like Chataffy, this is where you employ a third-party company to act as a live chat agent for your organization. This can be a great way to have 24/7 coverage of your website so you can sell whenever you need to.
There are many ways that you can boost sales on Shopify thanks to live chat. Here are some of the options you will have.
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Unlimited Smart UpSell Offers
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Sales Pop ‑ Boost Sales
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SALES ROCKET ‑ 40+ APPS in One
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Sales Notification | Sales Pop
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Vitals: 40+ Marketing Apps
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Stream Pop Up & Boost Sales
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Sales Pop Master ‑ Countdown
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Ultimate Sales Boost
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Sumo: Boost Conversion & Sales
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SMS & Web Push ‑ Pushnami
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Improved Conversions
Research has shown that live chat can improve the performance of your website’s customer service. Good customer service can increase sales with existing customers by 16% and sales with potential customers by 300%. This can have significant improvements on your revenue and the cost of any monthly subscription for live chat can easily be covered by this.
Cross Selling/Upselling
Sometimes it isn’t about selling to more people, but rather selling more to a select number of people. When a customer contacts you via live chat you have an opportunity to increase the cart value they have. This can be by getting them to purchase an item that has more value (either profit margin or value in total) or by getting them to buy additional products at the same time.
Discounts
When they’re conversing with you on live chat, you can see what they’ve got in the basket (with some apps). This can help you create and offer one-off discounts that can improve the chances that they convert. For instance, you can offer free shipping or 5% discounts on the spot. This increases the personalization of the experience that improves customer service.
See What’s in Their Cart
One of the advantages of many live chat functions is that you can see what products/services the customer has looked at. You’re also able to see the products that they have in the cart. This allows you to tailor your responses quickly to be more relevant to the customer. More relevance is equal to better service for the customer and they will provide you with a sale as compensation.
Emotional Pull
Speaking to a named individual can sometimes be a great way for your business to connected on a personal level with your customers. This can be more convincing and create an emotional pull with audiences who are going to be more inclined to buy from you. At the same time, you’ll be able to find out exactly what the pain points of the customer are and then use these in the sales speech for any products that you have.
Why Live Chat is Crucial for Your Shopify Store
Live chat is not just a customer service tool; it’s a powerful sales booster for Shopify businesses. We understand the significance of live chat based on years of experience in digital marketing and Shopify development. Let’s dive into how implementing live chat can elevate your e-commerce game.
Instant Customer Engagement
When a visitor lands on your Shopify store, they might have questions or need assistance. Live chat offers immediate interaction, addressing queries in real-time. Customers appreciate this quick response, leading to increased engagement and higher chances of conversion.
Personalized Shopping Experience
Live chat allows you to understand your customers better. By analyzing chat interactions, you can gather insights into their preferences and pain points.
Use this data to provide personalized product recommendations, boosting the likelihood of making a sale.
Efficient Issue Resolution
Resolve customer issues swiftly with live chat. This not only enhances customer satisfaction but also prevents potential cart abandonment.
We’ve harnessed live chat to tackle issues efficiently, resulting in improved sales figures for our Shopify clients.
Maximizing Live Chat for Sales
In the fast-paced world of eCommerce, every opportunity to engage with potential customers is crucial for boosting sales. Live chat has emerged as a powerful tool to enhance the customer experience and drive conversions to your Shopify store.
Proactive Outreach
Initiate conversations with visitors who seem interested but haven’t engaged with live chat. Our experience shows that proactive outreach can lead to more conversions.
Integration with CRM
Integrate your live chat with a Customer Relationship Management (CRM) system to keep track of customer interactions.
This helps in maintaining a cohesive customer database, allowing for more personalized conversations and sales opportunities.
Performance Analytics
Regularly analyze live chat performance metrics, such as response times and customer satisfaction. Use this data to fine-tune your live chat strategy and continuously improve sales outcomes.
Choosing the Right Live Chat Software
Not all live chat solutions are created equal. To ensure a seamless experience, select a live chat software that integrates seamlessly with your Shopify store. Look for features like:
- Customizable chat widgets that match your brand’s aesthetics.
- Integration with customer relationship management (CRM) tools to keep track of customer interactions.
- Canned responses and chatbots for handling frequently asked questions efficiently.
- Analytics and reporting to measure the impact of live chat on your sales.
Best Practices for Live Chat Sales
Now that you have live chat in place, it’s time to make the most of it. Here are some best practices to drive sales:
- Train your support team to be proactive and empathetic in their interactions.
- Monitor chat transcripts to identify common pain points and refine your product offerings.
By following these strategies, you can unlock the true potential of live chat and significantly boost sales on your Shopify store. Embrace the power of real-time engagement, and watch your eCommerce business thrive.
Conclusion: How Live Chat Can Boost Sales on Shopify
Live chat is one of the top tools that you can use on Shopify to grow your website. There are several benefits, but in the end, you can expect more sales, larger cart values, and better customer satisfaction for your online store.
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How does live chat ensure the privacy and security of the customer’s information?
Live chat platforms employ robust security measures including encryption and compliance with privacy laws to protect customer information.
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What are some common mistakes to avoid when implementing live chat?
Common mistakes to avoid when implementing live chat on Shopify include overusing automation, slow response times, inadequate training, and ignoring analytics.
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Can live chat be automated on a Shopify store?
Yes, live chat can be automated on Shopify using chatbot and live chat apps to handle routine inquiries and provide immediate responses. Balancing automation with human interaction is key for a personalized experience.
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