How Live Chat can Boost Sales on Shopify

Research has shown that live chat can improve the performance of your website’s customer service. Good customer service can increase sales with existing customers by 16% and sales with potential customers by 300%. This can have significant improvements on your revenue and the cost of any monthly subscription for live chat can easily be covered by this.

Sometimes it isn’t about selling to more people, but rather selling more to a select number of people. When a customer contacts you via live chat you have an opportunity to increase the cart value they have. This can be by getting them to purchase an item that has more value (either profit margin or value in total) or by getting them to buy additional products at the same time.

When they’re conversing with you on live chat, you can see what they’ve got in the basket (with some apps). This can help you create and offer one-off discounts that can improve the chances that they convert. For instance, you can offer free shipping or 5% discounts on the spot. This increases the personalization of the experience that improves customer service.

One of the advantages of many live chat functions is that you can see what products/services the customer has looked at. You’re also able to see the products that they have in the cart. This allows you to tailor your responses quickly to be more relevant to the customer. More relevance is equal to better service for the customer and they will provide you with a sale as compensation.

Speaking to a named individual can sometimes be a great way for your business to connected on a personal level with your customers. This can be more convincing and create an emotional pull with audiences who are going to be more inclined to buy from you. At the same time, you’ll be able to find out exactly what the pain points of the customer are and then use these in the sales speech for any products that you have.