How Many Custom Email Addresses Does My Shopify Store Need?

Several considerations are needed to ensure that you don’t get too many email addresses or have too few. The first is how many emails are you going to receive. When you are just starting out, then you might just want one email, something like [email protected]. As you expand, however, you might want to add new custom email addresses to your list.

For example, if you’re getting lots of emails to your mailbox, you might want to send all orders to a special inbox like [email protected]. And then everything else is sent to your other email address.

Then you might want to add email addresses for all staff members. For instance, if you have three staff members, you can add email addresses like [email protected] for all the staff.

Finally, you might want to segment your email addresses. For instance, customer service, support, inquiries, suppliers, etc.

However, this can raise the costs of your custom emails a lot. A simple way to solve this is to have one or two email addresses in reality, like [email protected] and [email protected], but then have forwarding email addresses that point to one or two of these addresses. This can make you seem like a bigger organization than you are, which looks more impressive. However, it can be harder for you to manage.

Another thing to consider is how you’re going to manage when an employee leaves. Employees should immediately have their email account suspended when they leave an organization. So be sure that you’re always doing that. But be sure to add an email forwarding for that person to another employee. That way, you can catch any important emails that old customers are sending to that left employee.