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How To Add Collections On Shopify
Last modified: November 9, 2023
Collections are a group of products that you, as the business owner, have put together to make it easier for the shoppers on your store to find products they want. Collections are not determined by Shopify software, but by the owner and they are completely customizable.
Collections can be organized into any number of variances for products. For instance, you could have collections for the color of the clothes, the size of the clothes, who the clothes are for or even the type of clothes (shirt, trousers, etc.). Or you can have collections for tax purposes.
You can also have sub-collections on Shopify when a collection is divided further into smaller groups.
- What Are The Benefits Of Collections
- Improve Shopping Experience
- Search Engine Optimization
- How To Add A Collection To Your Shopify Store
- Step 1 – Login To Your Shopify Store
- Step 2 – Collections
- Step 3 – Enter Collection Information
- Step 4 – Automate The Collection
- Step 5 – Save
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What Are The Benefits Of Collections
There are several benefits for you to have a collection. These benefits include:
Improve Shopping Experience
Customers can quickly find the group of products they’re looking for. This will speed up their purchasing journey and improve the conversion rate on your store.
Search Engine Optimization
Collections can be optimized for search engines, allowing you to be found on Google and other search engines. To do this you must ensure that all SEO elements are entered onto your collections. These elements include the meta data that have the keyword inserted somewhere into them.
If you need help with this, you can install some SEO apps that can help with collections.
It is far easier to manage your products when they’re set in collections. An easier way to manage products makes you faster at store administration. This allows you more time to fulfil orders and to market your products.
How To Add A Collection To Your Shopify Store
To add a collection to your Shopify store, follow these steps:
Step 1 – Login To Your Shopify Store
Using your Shopify login credentials, login to your store.
Step 2 – Collections
Click on the ‘Products’ and then ‘Collections’ option. From this option you need to click on the ‘Create Collection’ option.
Step 3 – Enter Collection Information
Enter a collection title and description. Remember that these are used for SEO, so be sure that the keyword is in both. Try to keep the description between 150 and 160 characters as well, so it fully displays on any Google search result.
Step 4 – Automate The Collection
To help you save time you can automate the adding of a product to your collection. For this, you need to go down to the ‘Collection Type’ section and then click on ‘Automated’.
Then you can select whether products need to match all the conditions or just some of the conditions to be included within the collection. You can also use the drop-down lists to set specific collection conditions.
If you don’t want to have automated collections, you can skip this step. You will have to manually add a product to a collection within the products themselves.
Step 5 – Save
Now you can click on ‘Save’ to save your settings. If you’ve automated the product selection process, you will see a list of products that match the conditions you’ve set.
Optimizing Shopify Collections
Automated vs Manual Collections
Shopify offers two collection types: automated and manual. Automated collections save time with conditions that auto-include products.
Manual collections need regular updates but suit specialized inventories.
To start, create a collection in Shopify admin. Assign products manually or set conditions for automated inclusion.
This organization aids customer navigation and enhances shopping experience.
Adding Collections to Pages
For showcasing collections on specific pages, create a new page template. Assign it to your collections page.
This makes your collections accessible and neatly organized for customers.
Streamlining Navigation of Collections on Shopify
Assign products to collections either individually or in bulk. For automated collections, set conditions to auto-assign products. This ensures a coherent product display.
Template and Page Creation
Create a new template for collection pages. Use Shopify admin to add this template to your collections page, ensuring a consistent layout and design for your store’s collection pages.
Link your collections to your store’s navigation menu. This step is crucial for customer convenience, allowing them to find collections directly from the menu.
Conclusion: How To Add Collections On Shopify
Once you’ve created a collection, you’ll be able to sort the collection, select the sales channels that the collection is part of and more. And you can add the collection to your top menu, to give customers a quick way to access the collection.
Can I add products to multiple collections in Shopify?
Yes, products can be included in multiple collections to maximize their visibility. This flexibility helps customers find products through various paths.
Can I use tags to organize products in Shopify collections?
Tags are a powerful way to organize products and can be used to create automated collections which you can categorize and filter based on specific criteria.
Can I feature a collection on the homepage of my Shopify store?
Yes, you can feature a collection on the homepage of your Shopify store by customizing your theme settings. Simply select the collection you want to showcase, and it will appear on your store’s homepage.