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How To Add Shopify To WordPress
Last modified: April 19, 2024
Shopify and WordPress are two of the most successful online platforms at the moment. And you can connect the two to take advantage of both platforms. So, if you want to add Shopify to WordPress, follow these steps.
- Step 1 – Sign Up For Shopify
- Step 2 – WordPress
- Step 3 – Store Name
- Adding Shopify Products In Your WordPress Website
- Step 1 – Create A Post Or Page
- Step 2 – Embed
- Step 3 – Publish
- To Show Your Products/Collections In Your WordPress (Alternative)
- Step 1 – Appearance
- Step 2 – Add Product
- Step 3 – Save
- Conclusion
- FAQs
Step 1 – Sign Up For Shopify
The first thing you will need to do is to ensure you have a Shopify account. Plans start from $9 per month for Shopify Lite.
Step 2 – WordPress
Go to your WordPress website and then install and activate the Shopify eCommerce Plugin. Once installed, activate the plugin and then click on the name of the plugin in the plugins list to go to the Shopify account setup.
Step 3 – Store Name
Type in your store’s name and then click on the ‘Connect’ button. Shopify will connect your WordPress site to your Shopify account for you. You will then find the Shopify settings page.
You will then need to add a few products to your Shopify store, setup payment methods and setup shipping. This can all be done within your Shopify dashboard which can be accessed via your WordPress website within the Shopify settings page.
Adding Shopify Products In Your WordPress Website
If you need to add products to your WordPress website from your Shopify store, follow these instructions.
Step 1 – Create A Post Or Page
In your WordPress dashboard, click on the ‘New Post or Page’ option. Within the page/post editor you’ll find a new button titled ‘Add Product’. When you click on this, a popup will display where the products listed on your Shopify store are displayed.
From this popup, you can add a single product or an entire collection. Just click on the ‘Add’ button when you’ve finished your selection.
Step 2 – Embed
Once you’ve clicked on the ‘Add’ button you’ll be asked what type of embed you would like to use. There are two options for this. The first is a ‘Buy Now’ button that includes a product image. The other option is just the ‘Buy Now’ button, with no product image.
If you would like to have more details about the product on the website page, then you can choose to use the second option and then create an image gallery separately for the product image and details.
Step 3 – Publish
When you’ve added all the details, you can click on ‘OK’ and then publish the page/post.
To Show Your Products/Collections In Your WordPress (Alternative)
Another way to showcase your products/collections on WordPress is to use the widget section on your website. To do this, follow these steps.
Step 1 – Appearance
Click on the ‘Appearance’ option on your WordPress website and select the ‘Widget’ page. You will be taken to the page where all the widgets can be added to sidebars, footers and more. Select the Shopify widget and then drag and drop it to the appropriate sidebar. Depending on what WordPress theme you’re using, there might be several sidebars.
Step 2 – Add Product
Within the widget settings click on the ‘Add Product’ button. Select the product/collection that is to be displayed.
Step 3 – Save
Click on ‘Save’ to complete the changes.
Benefits of Adding Shopify to WordPress
Enhanced E-commerce Capabilities
Combining Shopify’s robust e-commerce features with WordPress’s flexibility results in a powerful online selling platform.
Users can leverage Shopify’s secure payment gateways, inventory management, and customer tracking while enjoying WordPress’s extensive customization options.
Broader Audience Reach
By integrating Shopify with a WordPress site, businesses can tap into the vast WordPress community. This integration means products can be showcased to a broader audience, potentially increasing sales and brand visibility.
Optimized Content Marketing
WordPress is renowned for its content management capabilities.
By adding Shopify, businesses can seamlessly merge e-commerce with content marketing strategies. This blend allows for compelling product storytelling, which can enhance user engagement and drive conversions.
Cost-Effective Solution
Instead of building a full-fledged e-commerce site from scratch, integrating Shopify with WordPress can be a cost-effective solution. It reduces development time and resources, allowing businesses to focus on marketing and product development.
Scalability and Flexibility
Both Shopify and WordPress are scalable platforms. As a business grows, the integrated site can handle increased traffic and sales without compromising performance.
Plus, with numerous plugins and themes available, the site can evolve to meet changing business needs.
Strategies when Adding Shopify to WordPress
Unified Branding
Ensure that the design and branding remain consistent across both the Shopify store and the WordPress site. A seamless visual experience reinforces brand identity and instills trust among visitors.
Optimize for Mobile
A significant portion of online shoppers use mobile devices. Ensure that the integrated site is mobile-responsive. This not only enhances user experience but also positively impacts search engine rankings.
Integrate SEO Practices
While it has built-in SEO features, integrating Shopify with WordPress offers an opportunity to leverage advanced SEO plugins. Optimizing product listings, meta descriptions, and URLs can drive organic traffic to the online store.
Streamline Checkout Process
A smooth and straightforward checkout process reduces cart abandonment rates. Ensure that the transition from the WordPress site to the Shopify checkout is seamless, with minimal redirects or interruptions.
Leverage Content Marketing
Use WordPress’s blogging capabilities to create engaging content around the products. Product guides, how-to articles, and customer testimonials can provide value to visitors and lead them toward making a purchase.
Analyze and Adapt
Regularly monitor the site’s performance using analytics tools. Track metrics like conversion rates, bounce rates, and average session duration. Use this data to refine strategies and make necessary adjustments for continuous improvement.
Conclusion: How To Add Shopify To WordPress
You can combine the powerhouses of WordPress and Shopify to build an effective online store. Use the steps above to host Shopify products on your WordPress website.
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Will integrating Shopify with WordPress affect my site’s speed?
Integrating Shopify with WordPress might have a slight impact on loading times, but with proper optimization, it can be minimized.
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How does the checkout process work when Shopify is integrated with WordPress?
When a customer proceeds to checkout, they are redirected to Shopify’s secure checkout environment to complete the purchase.
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Is it possible to manage my inventory and orders from WordPress after integration?
While the integration allows for product display and embedding, inventory and order management are still handled within the Shopify platform.
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