How To Add "Subscribe To Newsletter" On Shopify [2024]
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How To Add “Subscribe To Newsletter” On Shopify

Last modified: May 6, 2024

How To Add “Subscribe To Newsletter” On Shopify
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A newsletter is a vital part of your online marketing. It helps connect you with customers who aren’t in your store but have shown an interest in keeping in contact with you. You can notify them of new stock, new sales items, or new products being released, or just provide them with advice.

Research has shown that for every $1 you spend on email marketing (newsletters), you should get back $38.

To get these results you need to grow a mailing list. There are several apps, like this one, that can help you. However, you might also want to follow these steps to add a subscribe button to your website.

Key Takeaways
1
Every $1 on email marketing can yield a return of $38.
2
To add a subscribe button on Shopify, log in to Shopify and navigate to the Online Store section.
3
Add a new section and edit the newsletter option before saving.
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Step 1 - Login

First go to the Shopify login page and enter your store credentials.

Step 2 – Online Store

Click on the ‘Online Store’ option and then click on ‘Themes’. Find the theme you’re looking to add the subscription button to and click on the ‘Edit HTML/CSS’ page. If you’re using a sectioned theme, then click on the ‘Sectioned Themes’ button and if you’re not, click on the ‘Non-sectioned Theme’ button.

Step 3 – Add Section

Click on the Add Section button and then go to the promotional area and click on the option that reads ‘Newsletter’.

Step 4 – Edit Newsletter Option

Then you can enter header text in the ‘Heading’ field. This is by default ‘Subscribe to our newsletter’.

You can also enter text that is to display below the header in the ‘Subtext’ option. The default for this is ‘Promotions, new products and sales. Directly to your inbox’

Step 5 – Save

When you’ve completed the changes, you can click on the ‘Save’ button to complete the process.

Keep Reading

Why Adding “Subscribe To Newsletter” Matters on Shopify

Direct Channel to Customers

Having a “Subscribe to Newsletter” feature creates a direct communication channel between the store and its customers. Adding E-mail signup to your Shopify store allows you to collect customer emails and build your mailing list.

Unlike social media or other platforms, email is personal and direct, ensuring messages aren’t lost in the noise.

Building Long-Term Relationships

Newsletters aren’t just about promotions or sales. They’re a way to share stories, updates, and valuable content.

This consistent engagement helps in building a long-term relationship with customers, fostering trust and loyalty. Adding recommended products or showing related products in your newsletters can encourage additional purchases and keep customers engaged with your brand.

Cost-Effective Marketing

Email marketing, which includes newsletters, remains one of the most cost-effective marketing strategies.

With minimal investment, businesses can reach a large number of customers, ensuring a higher return on investment compared to other marketing channels.

Enhanced Customer Retention

Regular newsletters keep the brand fresh in the minds of customers.

By providing valuable content and exclusive deals, customers are more likely to return to the store, increasing the chances of repeat purchases and higher lifetime value.

Best Practices When Adding “Subscribe To Newsletter” On Shopify

Positioning the Signup Form

Place the newsletter signup form in a prominent location, such as the footer or header of the website. This ensures maximum visibility without disrupting the user’s shopping experience. You can also change the display order of menu items to highlight the newsletter signup form.

Offering Incentives

Encourage signups by offering incentives like discounts, early access to sales, or exclusive content. This not only attracts subscribers but also gives them a reason to make an immediate purchase.

Ensuring Easy Opt-Out

While gaining subscribers is essential, it’s equally crucial to provide an easy opt-out option. This builds trust and ensures compliance with email marketing regulations.

Mobile-Friendly Design

With a significant number of users accessing online stores via mobile devices, ensure that the “Subscribe to Newsletter” form is mobile-friendly, with a responsive design that looks and functions well on all devices.

Regularly Updating Content

Once subscribers are on board, keep them engaged with regular and relevant content. This could be updates about new products, educational content, or industry news.

Fresh content keeps subscribers engaged and reduces unsubscribe rates. Adding subcategories, collections, or sub-collections to your Shopify store can provide more relevant content for your newsletters and keep subscribers engaged.

Conclusion: How To Add “Subscribe To Newsletter” On Shopify

There are lots of reasons why you will want to use a mailing list. Just be sure that you’re constantly growing that mailing list so you maximize returns and build your brand. Setting up your store and creating a menu with an easily accessible newsletter signup form is a great way to start building your mailing list.

FAQs
  • How can I ensure my subscribers receive my newsletters in their primary inbox and not the spam folder?

    It’s essential to maintain a good sender reputation. Regularly clean your email list, avoid using spammy words in your content, and encourage subscribers to whitelist your email address. Additionally, always provide valuable content to keep engagement high.

  • What’s the ideal frequency for sending out newsletters to my Shopify store subscribers?

    Frequency matters: too often leads to unsubscribes, too rarely means forgotten. Start with bi-weekly or monthly newsletters, adapt based on engagement.

  • How can I measure the success of my newsletter campaigns on Shopify?

    Key metrics to focus on include open rates, click-through rates, conversion rates, and unsubscribe rates. Shopify integrates with email marketing tools offering detailed analytics to refine your strategy.

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