How to Buy Email Subscribers on Shopify [2024]
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How to Buy Email Subscribers on Shopify

Last modified: December 20, 2023

FAQ
How to Buy Email Subscribers on Shopify
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Email marketing is one of the best options when it comes to making sales on your Shopify store. Research has shown that your brand could make between $38 and $44 for every $1 that you spend. One of the important elements is having numerous subscribers on your list. The more subscribers you have, the more traffic to your website you will get from campaigns.

Studies have shown that open rates and click rates can vary depending on the niche you’re in. For instance, coupon websites can have open rates of less than 15% and click-through rates that are less than 3%. In contrast, hobby websites can have click-through rates at nearly twice that rate, with click-through rates at about 5%.

The more people that you have on your list, the more money you’re going to make from your website, in theory. Therefore, many brands try to buy email subscribers and send them content.

So, how can you buy email subscribers on Shopify? Or is it a policy that you should not be following?

Key Takeaways
1
Buying email subscribers leads to low engagement and potential spam reports; focus on genuine, interested subscribers.
2
Effective subscriber acquisition strategies include using pop-up forms, incentives, and social media to organically grow your list.
3
Personalize email campaigns for higher engagement; tailor content to different subscriber interests and behaviors.
Recommended: 16 Best Shopify Email Marketing Apps – [2024]
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The Trouble with Buying Subscribers

One of the first things that you should consider is whether it is advisable to buy email marketing lists. One of the problems is that those that sell email marketing lists often have inaccurate information. Sometimes the lists have been stolen from the internet or hacking incidents. These accounts might be old or inaccurate. This can mean you’re spending money on something that isn’t valuable at all.

In addition, when you’re buying your email marketing list, you can often expect lower open and click-through rates. In addition, there are some times when those people who are on the list will unsubscribe immediately from your list. There might also be some people who will report your email as being spam. This can lower your email server’s reputation that can really harm your future campaigns that make email marketing more challenging in the future.

The Legal Aspect

The laws with buying email marketing lists can be a little confusing at times. While there are no technical issues from buying an email list, there are problems with using it. For one, EU, UK, Canadian and US law states that you must have permission from the receiver to send them marketing information.

In some countries, you can be fined for sending unsolicited marketing messages to customers. In the UK, this can be £600 for every email sent to a person who didn’t give permission to send marketing content. So if you sent a campaign to 1000 people who didn’t opt in, this can cost you £600,000.

There are similar laws in most jurisdictions, but they can change depending on where you are based. In the US, this can vary depending on the state.

Keep Reading

Enhancing Your Shopify Email List Authentically

Quality Over Quantity

Building a robust email list on Shopify isn’t just about numbers; it’s about quality. Focus on acquiring genuine subscribers who are interested in your products.

Avoid purchasing email lists, as they often contain outdated or irrelevant contacts, leading to low engagement and potential spam reports.

Effective Subscriber Acquisition Strategies

Employ strategic methods to grow your list organically. Utilize pop-up forms on your website, incentivize sign-ups with discounts or exclusive content, and leverage social media platforms to encourage newsletter subscriptions.

Remember, a voluntarily built list yields higher engagement and conversion rates.

Compliance and Consent

Ensure compliance with legal standards like GDPR by obtaining explicit consent from your subscribers.

This not only adheres to regulations but also builds trust with your audience. Clearly communicate what subscribers are signing up for and offer easy opt-out options to maintain a healthy subscriber relationship.

Maximizing Shopify Email Campaign Without Buying Subscribers

Personalization and Segmentation

Tailor your email content to meet the interests and needs of different subscriber segments.

Use data-driven insights to personalize messages, leading to higher open and click-through rates. Segmentation can be based on purchase history, location, or engagement level.

Engaging Content Strategies

Craft newsletters that resonate with your audience. Include relevant and compelling content such as product updates, industry news, and helpful tips.

Regularly feature exclusive offers or insider information to keep your subscribers engaged and looking forward to your emails.

Optimizing Email Deliverability

Ensure your emails reach your subscribers’ inboxes by optimizing deliverability. Regularly clean your email list to remove inactive subscribers and avoid spam traps.

Use a reliable email service provider and follow best practices for email design and content to maintain a high sender reputation.

Conclusion: How to Buy Email Subscribers on Shopify

It can be very tempting to buy email subscribers for your Shopify store. However, it is not worth the investment. You can break laws by using lists bought from sellers, or you can have bad campaigns with the lists. You’re betting using one of the top email marketing apps or an app like Vitals to increase your subscribers organically rather than buying them.

FAQs
  • How can I organically grow my Shopify email list without buying subscribers?

    To grow your list organically, offer incentives like discounts or exclusive content. Engage with your audience through social media and website pop-ups to encourage genuine sign-ups.

  • Can I use Shopify’s built-in tools to manage my email subscriber list?

    Yes, Shopify offers tools to manage your email list, including segmentation and analytics. However, for more advanced features, consider integrating third-party email marketing apps.

  • What type of content should I include in my Shopify store emails?

    Include content that adds value to your subscribers, like new product announcements, special promotions, and useful tips or stories related to your products. Tailor content to match subscriber interests.

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