How To Change The ‘Add To Cart’ Button On Shopify [2024]
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How To Change The ‘Add To Cart’ Button On Shopify

Last modified: April 29, 2024

How To Change The ‘Add To Cart’ Button On Shopify
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Different niches will have audiences that have different preferences. For instance, many online fashion stores are often black and white, pet food suppliers often use very earthly colors and other niches have their own color schemes that are best.

However, it isn’t just the store colors that are important. The ‘Add To Cart’ button is very essential when it comes to conversion. The right color can improve conversions as it draws the attention of the audience.

Key Takeaways
Optimizing the ‘Add to Cart’ button color can significantly improve conversions.
Different niches may require different button colors for effectiveness.
Customizing the button involves editing CSS code within Shopify themes.
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Buy Me ‑ Buy Button
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What Colors Work Best?

Red is often seen as a very effective color scheme. It draws the attention of the eye and is often associated with high energy action. However, for some businesses, like those within nature or the environment, green is best. And those within business often find blue is the best.

However, every brand is different. Your brand might need a specific color that other brands don’t use. Or, you may need a different shade.

What About Other Elements Of The ‘Add To Cart’ Button?

In addition, you might need to change the text within the ‘Add To Cart’ button. Some brands might find the ‘Add To Cart’ message less effective and instead opt for the ‘Buy Now’ message. You should also try to make your cart sticky.

A sticky cart is one that will float down the screen as the customer scrolls down. Therefore, the customer can always add the product to their basket, regardless of where they are on the screen.

Finally, you should look at adding animations to your cart. This can make your shop seem more interesting. There are several animations that can be added to your store. You could have the product fly into the basket sign at the top of the webpage or just have the button shake.

How To Add These Elements To Your Add To Cart Button

While changing code is one of the most obvious ways to make changes to your ‘Add To Cart’ button. There are much easier ways that you can make the changes and that is using an app. There are several apps that are available that can allow you to change the color, text, add animations and make it sticky. Here are a few apps to consider:

You can find the instructions to add an app to your store here.

How Do You Know Which Option Is Best For Your Brand?

The biggest challenge is knowing which ‘Add To Cart’ button settings will work for your brand. However, there is a simple solution to this and that’s to use an A/B testing app. The best option for this is:

Keep Reading

Customizing the Add To Cart Button

Adding Products

Before you can customize your ‘Add to Cart’ button, you need to set up a Shopify store and add products. This involves choosing a store name, setting up payment options, and adding products with details such as product types, vendors, and more.

Once you’ve added products to your store, you can proceed to customize the ‘Add to Cart’ button for these products. If you no longer work with a specific vendor, remember to update your ‘Add to Cart’ buttons accordingly and remove any vendor-specific branding from your store.

Theme Editor Access

To start personalizing your ‘Add to Cart’ button, access the Theme Editor from your Shopify admin. This is where you can adjust colors and styles to match your brand.

Code Modifications

If you’re comfortable with code, dive into the theme’s CSS file. Here, you can set specific colors for your buttons, ensuring they align with your store’s design.

To include an ‘Add to Cart’ button on your product pages, you can utilize Shopify’s built-in functionality. This involves adding a product form to your theme’s code, which will automatically generate the button.

As you add products to Shopify, you can customize the ‘Add to Cart’ button for each product or product type, ensuring a consistent shopping experience throughout your store.

Button Behavior

Consider changing the button’s action. For instance, redirecting to a contact page instead of the cart can be done by tweaking the button’s link within the theme’s code.

Additionally, if you have a variety of products, adding product types and customizing the ‘Add to Cart’ button for each product type to match the specific product’s style and branding.

This can help you organize your store and make it easier for customers to find what they’re looking for.

Enhancing Button Visibility

Color Psychology

Colors influence customer behavior. Choose a button color that stands out yet fits within your overall design, encouraging shoppers to take action.

For example, when you put products on sale, you might want to highlight this with a differently colored ‘Add to Cart’ button, catching the attention of customers and increasing the chances of making a sale.

Hover Effects

Add hover effects through CSS to make your ‘Add to Cart’ button more interactive and noticeable when customers consider a purchase.

In some cases where you need to hide a product from your store temporarily, you might want to remove the ‘Add to Cart’ button or disable its functionality to avoid confusion.

Mobile Responsiveness

Ensure your button looks great on mobile devices. A responsive design can significantly increase mobile conversions.

Considerations for Modifying the ‘Add To Cart’ Button

User Experience Impact

Changes to the ‘Add To Cart’ button should prioritize intuitive navigation. A button that is too distinct might confuse shoppers, while one that blends in could be overlooked.

A compelling product description paired with an inviting ‘Add to Cart’ button can lead to higher conversion rates and a better overall shopping experience.

Consistency Across Pages

Ensure the button’s design is consistent on every page. Inconsistencies can lead to a disjointed appearance and may affect trust and conversion rates.

Performance Tracking

Monitor performance metrics post-implementation. Analyzing data like click-through and conversion rates will inform if the changes have a positive impact.

Conclusion: How To Change The ‘Add To Cart’ Button On Shopify

Changing your ‘Add To Cart’ button on your website can yield really good results. While using coding is a great option, it isn’t always the easiest and if you make an error in the coding, you can break your website. Therefore, you should use an app that can help you change the ‘Add To Cart’ button.

  • Can changing the ‘Add to Cart’ button affect my store’s loading time?

    Modifying the button with simple text changes won’t impact your site’s speed. However, adding complex animations or large image files could slow down page loading times.

  • Is it possible to change the ‘Add To Cart’ button only on specific product pages?

    Yes, by using conditional logic in your theme’s code, you can target specific product templates or products by their handle to apply unique styles or features to the ‘Add To Cart’ button.

  • How do I troubleshoot issues after changing the ‘Add To Cart’ button?

    Check the console for any JavaScript errors, ensure your CSS is correctly applied, and revert to the original code to isolate the issue. If problems persist, consider contacting Shopify support or a professional developer.


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