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How to Create a Fixed Value or Percentage Discount on Shopify
Last modified: September 21, 2023
Discounts are an important part of marketing your online business. Customers find them attractive and some customers won’t complete a purchase unless they find a discount. Discounting can also be a good way for you to build a brand and grow long term profits. Discounts offer new customers a less risky way to try your brand. If you offer them good service, you might get their loyalty, and selling to existing customers is far cheaper and more profitable.
So, how can you create fixed value or percentage discounts on Shopify?
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Step 1 – Login
First thing, login to your Shopify Dashboard using your credentials.
Step 2 - Discounts
On the left-hand side of the screen, you will find an option that reads ‘Discounts’. This has a percentage-badge icon on it. You can click on that.
Step 3 – Click Create Discount
Now you can click on the button that reads ‘Create Discount’. This is at the top right of the screen.
Step 4 – Configure Discount Attributes
Now you can create the discount attributes. To do this, go to the code section. There are several areas here with different attributes for your new discount. You need to complete each of these carefully.
Discount code: Create a new code that your customers will have to enter to apply the discount at the Checkout. You can also click on the option to ‘Generate code’ automatically if you want to.
Options: In this section you can choose the type of discount. You can choose between a percentage or fixed amount and then enter in the value of the discount.
Applies to: This field allows you to set some rules for the discount. You can set the discount to apply to all the products in the store. Or you can set it to apply only to products within a specfic collection or a specific product (great for new releases). For the collections or products, you will need to click on the ‘Browse’ option to find them.
Minimum requirement: Now you can select the threshold that your customers must have in their cart for the discount code to be applied. This can be either by the purchase amount or number of items within the cart. You can choose the option and the value in this section.
Customer eligibility: Select which individual or groups of customers can apply for the discount. You might need to create customer groups for this to work.
Usage Limits: Set the number of times that the customer can use the discount. You might also want to limit the number of times the discount can be used in total across the whole store by all the customers. For instance, when you offer the first 200 customers a discount but not those within the first 200.
Active dates: Enter in the dates that the discount is available.
Step 5 – Save
After you’ve completed the above steps, you can save the discount. Now the discount will be active (as long as the date you set started from now) and you can promote your coupon.
Understanding the Power of Discounts
Offering discounts is not just about slashing prices; it’s a strategic move. When executed correctly, discounts can boost brand popularity, drive sales, and significantly increase profits. Whether you opt for a fixed value or a percentage discount, the essence remains the same: making your customers feel valued. This sentiment can lead to increased brand loyalty and repeat purchases.
Advanced Discount Strategies
Leverage Apps for Discount Management
When it comes to creating discounts on Shopify, you don’t have to go it alone. There are apps like ‘Bulk Discounts Manager‘ that can make your life a whole lot easier. This app offers enhanced features where you can easily create, manage, and promote discounts across your store. It also provides tools to customize the discount display, creating a more personalized shopping experience for your customers.Trust us, we’ve been in the digital marketing game for years, and choosing the right tools can be a game-changer.
Why Use an App?
- Customization: Apps give you more control over how your discounts look and feel. You can even add a countdown timer to create urgency.
- Ease of Use: With a dedicated dashboard, managing multiple discounts becomes a walk in the park.
- Advanced Features: Want to round off discount prices or automatically tag discounted orders? Apps are the way to go.
Choose Wisely: Fixed vs. Percentage Discounts
The debate between fixed value and percentage discounts is as old as online shopping itself. Both have their merits, and the choice often boils down to what you’re comfortable with and what your customers prefer. We’ve seen both work wonders in different scenarios.
Factors to Consider
- Inventory: If you’re looking to clear out specific items, a fixed discount might be more effective.
- Customer Behavior: Some customers love the idea of a flat discount, while others are more enticed by a percentage off their total purchase.
- Marketing Goals: Your overall sales strategy will also influence the type of discount you should offer.
Setting Eligibility and Limitations
The application of discounts requires strategy. Don’t just set it and forget it. Make sure you’re targeting the right people and setting limitations on how the discount can be used.
How to Nail It
- Customer Groups: You can target specific customer groups or even individual customers. Do you want the discount to be available to all customers or only specific segments? For instance, you might offer a special discount to first-time buyers or loyal customers. Such targeted discounts can enhance the shopping experience and foster brand loyalty.
- Minimum Requirements: Set a minimum purchase amount or item quantity to activate the discount. This can encourage customers to buy more, increasing the average order value.
- Usage Caps: Limit the number of times a discount can be used to prevent abuse.
Promotion is Key
Once you’ve set up your discount, it’s crucial to promote it. Utilize social media, email marketing, and other channels to spread the word. The more visibility your discount gets, the higher the chances of driving sales.
The Power of Percentage-Based Discounts
Offering discounts is more than just a sales tactic; it’s a way to make your customers feel valued and appreciated. A percentage-based discount, for instance, applies a consistent reduction regardless of the product’s price or the currency used. This type of discount is particularly effective because it gives customers a clear understanding of the savings they’re receiving.
Enhancing the Discount Experience with Apps
While Shopify’s built-in tools are robust, sometimes specific scenarios demand more nuanced solutions. Apps like ‘Order to Discount’ by Egnition can automate customer care processes and allow for tailored email and discount templates. This ensures customers receive optimal support, fostering loyalty and repeat business.
Conclusion: How to Create a Fixed Value or Percentage Discount on Shopify
Create a discount on Shopify to encourage more conversions on your websites. Shopify has some great functionality for this, but you can get more functionality with this great discount app here.
Can I Apply Discounts to Specific Products or Collections?
Yep, you can. When setting up your discount, you’ll have the option to apply it to specific products or entire collections. Just remember, if you add a product variant to a discounted collection, the discount applies to every version of that product. So, be clear on what you’re discounting.
How Does the Discount Affect the Cart Total?
If your discount is set to apply to all products, it’ll be spread out proportionally across all items in the cart. For example, if you have a $50 discount and the cart has a $50 and a $100 item, the first item gets a $16.50 discount and the second one $33.50. The total cart value can’t drop below $0, though.
What About Automatic Discounts in Retail Locations?
If you’re also selling in a physical store and want to offer an automatic discount, you gotta set it up in your Shopify admin. But keep in mind, these automatic discounts only work in retail locations with a Shopify POS Pro subscription. So, if you’re running both an online and physical store, the discount will apply to both.
Can I set a minimum purchase amount for a discount?
Yes, you can set a minimum purchase amount or item quantity to activate the discount.
How many discounts can I run simultaneously on Shopify?
Using apps like “Bulk Discounts Manager,” you can offer unlimited discounts. However, Shopify’s built-in settings limit you to 25 automatic discounts at a time.
Can I customize the appearance of my discount?
Yes, with apps like “Bulk Discounts Manager,” you can customize how the discount appears, including adding countdown timers and sales badges.
What’s the difference between a fixed value and a percentage discount?
A fixed-value discount reduces the total amount by a specific dollar amount, while a percentage discount reduces the total by a specified percentage.