How to Edit the Search Engine Listing for a Blog on Shopify

From the Shopify dashboard, you can select the ‘Online Store’ and then ‘Blog Posts’ from the admin panel.

From the next screen, choose the option that reads, ‘Manage Blogs’. This will take you through to the blogs that are listed on your website. You will want to click on the blog name that you want to edit.

Then you can search for the area on the screen that allows you to change the search engine listing preview. You can click on the option to ‘Edit Website SEO’.

There is a descriptive title from the Page title section. The title can have up to 70 characters in the meta tag title. However, it is better to have a title that is between 40 and 55 characters as this is better suited for mobile and tablet screens. This is often displayed like a link on the search engine result.

Now you can enter in the description of the blog for your search engine listing. The number of characters is allowed is 320, however, it is better to have a description that is between 145 and 150 characters. This is long enough to contain your page’s keyword in a meaningful tone. You should also explain why users should click on the link.

This is not a necessary step. In fact, in most situations you don’t want to change the URL of the blog. However, if you do, this is the place where you need to make that change.

When you’ve completed this step, you can click on the ‘Save’ option to complete the work and apply the changes. The changes you’ve made will not be instantly available on Google or other search engines. It may take up to a month to appear.