The text that appears on the search engines results page for any blog post that you publish can be edited. This is important because the text can have a massive impact on your click through rate. The more people that are clicking through to your store, the more sales you’re likely to get. Effective on-page optimization is key to improving your search engine listings and driving more traffic.

This article demonstrates how you can edit the text that is included in the search engine listing for your Shopify store.

Key Takeaways
1
Log in to Shopify, then navigate to ‘Online Store’ and ‘Blog Posts’ in the admin panel.
2
In ‘Manage Blogs’, select the blog to edit, then click ‘Edit Website SEO’ for search engine listing changes.
3
Set a concise title (40-55 characters) and a compelling description (145-150 characters) for optimal search engine display.

Step 1 - Login

The first step is to login to your Shopify store.

Step 2 - Blog Posts

From the Shopify dashboard, you can select the ‘Online Store’ and then ‘Blog Posts’ from the admin panel.

Step 3 - Manage Blogs

From the next screen, choose the option that reads, ‘Manage Blogs’. This will take you through to the blogs that are listed on your website. You will want to click on the blog name that you want to edit.

Step 4 - Opt for ‘Edit Website SEO’

Then you can search for the area on the screen that allows you to change the search engine listing preview. You can click on the option to ‘Edit Website SEO’.

Step 5 - Descriptive Title

There is a descriptive title from the Page title section. The title can have up to 70 characters in the meta tag title. However, it is better to have a title that is between 40 and 55 characters, as this is better suited for mobile and tablet screens. For example, you might use five blog titles to engage your audience effectively. This is often displayed like a link on the search engine result.

Step 6 - Description

Now you can enter the description of the blog for your search engine listing. The number of characters is allowed is 320, however, it is better to have a description that is between 145 and 150 characters. This is long enough to contain your page’s keyword in a meaningful tone. You should also explain why users should click on the link.

Step 7 - Change URL

This is not a necessary step. In fact, in most situations, you don’t want to change the URL of the blog. However, if you do, this is the place where you need to make that change.

When you’ve completed this step, you can click on the ‘Save’ option to complete the work and apply the changes. The changes you’ve made will not be instantly available on Google or other search engines. It may take up to a month to appear.