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How To Get Traffic To Your Shopify Store
Last modified: November 5, 2023
Traffic to your store is vital for the success of your eCommerce business. The more traffic you get to your business, the more revenue you’re likely to earn from your site. There are numerous ways that you can drive traffic to your website. Here are some of those options.
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1. Paid Ads
The first is through paying for adverts on Facebook and Google. Here you can target audiences based on their past behaviors, interests or what they’re searching for. The paid ads are often charged at a per-click charge. However, you can also be charged on a per 1000 views of the advert.
The value of paid ads is not a steady option. Some years are better than others for ROI and the differences can be drastic. The importance is knowing how to write and target the advertisements. If you can get this right, you can get lots of traffic, but it is a very costly method.
2. Social Media
Social media is another way to generate traffic. However, for social media to work you need to build a following and this can take a lot of time. Social media platforms like Facebook, Instagram and Twitter all have different ways to build a successful platform but it doesn’t guarantee success either.
In addition, most of the popular platforms, like Facebook, will limit your organic reach in order to compel you to pay for further visibility on the platform. This is how they earn a revenue.
3. Email Marketing
Email marketing is a very effective way to build traffic and sales on a site. All you need to do is regularly email contacts information about your brand and you can be sure that some will visit your site. There are just two problems.
The first is that you need permission from the recipient to send the mail to them. And this requires a form of interaction first. The second problem is that you need to be sure that the content is relevant to the person. However, with a $38 revenue for every $1 spent on email marketing, it is often cited as one of the most lucrative ways to earn money online.
4. Guest Posts
Writing content on other sites and linking to your website is going to get you some referral traffic. You can use sites like HARO to make contributions smaller and generate links to your website from the contribution to news sites across the world.
However, this can be very slow progress and no guarantee of success. Plus the number of visitors you will get can be tiny.
Search engine optimization is one of the best ways to build traffic to your site. Research has found that 70% of your traffic could come from search engines like Google and Bing. Optimizing your site for search engines is a lengthy task, but it could be worth the investment.
The biggest benefit of SEO is that it can also help some of the other traffic generation methods. You can build a social media following and email list. Which can help you grow your business in the long-term and take it to the next level.
Enhancing Your Shopify Traffic Strategy
Addressing Low Traffic Concerns
To boost traffic on your Shopify store, it’s essential to identify potential issues like flawed marketing strategies, wrong keywords targeting, neglecting website SEO, and lacking content that establishes authority. If traffic remains low, consult an SEO expert to tackle technical SEO problems.
Key Traffic Channels for Shopify Stores
Research shows that established Shopify stores primarily rely on organic searches, direct visits, and social media ads for traffic. To optimize these channels, analyze data and segment your audience.
Other Strategies to Boost Shopify Traffic
To increase traffic to your Shopify store, consider the following approaches:
- Click-Through Rate (CTR) Enhancement. If your store ranks well but isn’t getting the expected traffic, focus on improving your CTR. Utilize structured data markup to enhance your search result listings and optimize your meta descriptions to entice clicks.
- Image Search Potential. Optimize product images for search engines to tap into the potential of image search, which can account for a significant portion of organic traffic.
- Promotions and Giveaways. Organize contests and promotions to engage your audience and boost brand awareness. However, avoid excessive promotions to maintain your brand’s value.
- Content Marketing. Create valuable content, such as articles, videos, and infographics, to educate and engage your audience. Establish a clear marketing model to guide your content strategy.
Maximizing Shopify Traffic Conversions
Optimizing for Conversions
Driving traffic is just one part of the equation. Ensuring that this traffic converts into sales is equally crucial. Focus on creating a seamless user experience, offering valuable content, and building trust with your audience.
Retargeting and Remarketing
Not all visitors will convert on their first visit. Use retargeting and remarketing strategies to re-engage visitors who’ve shown interest in your products but haven’t made a purchase.
Monitoring and Analysis
Regularly monitor your traffic sources, user behavior, and conversion rates. Use tools like Google Analytics to gain insights and adjust your strategies accordingly.
Conclusion: How To Get Traffic To Your Shopify Store
Building traffic is important for your business’ success. If you don’t build traffic, you will not generate sales. However, by bringing customers to your store, you can build a long and successful brand.
How can influencer marketing impact traffic to my Shopify store?
Influencer marketing can significantly boost your store’s visibility. Collaborating with relevant influencers exposes your brand to their followers, potentially driving targeted traffic and increasing sales.
Is it beneficial to use video content to drive traffic to my Shopify store?
Absolutely. Video content, especially on platforms like YouTube, can engage audiences effectively. Demonstrative videos or product reviews can build trust and drive interested viewers to your store.
How does updating old blog content help in increasing traffic?
Regularly updating old blog posts with current information can improve its SEO ranking. This ensures the content remains relevant, attracting more organic traffic and keeping your audience engaged.