How to Improve Email Marketing Results on Shopify

Email marketing is one of the top digital purchasing paths for retailers. For every $1 you spend on email marketing, you can expect to earn back $38. This is a massive improvement to your revenues.

However, not all businesses can reach this level of ROI. But there are lots of ways that you can improve the email marketing results of your Shopify store’s campaign. By integrating social media and digital marketing strategies or integrating with a tool like GetRepsonse, you can enhance the effectiveness of your email efforts. Here are a few ways to quickly improve your email marketing results.

Email ROI Calculator

An email ROI (Return on Investment) calculator is a tool that helps businesses measure the profitability of their email marketing campaigns by comparing the revenue generated from the campaign to the costs associated with running it. This allows you to see exactly how much return you’re getting for every dollar spent on email marketing efforts.

How an email ROI calculator works:

1. Enter total revenue from the campaign: Start by inputting the revenue directly generated from your email marketing efforts (sales attributed to the campaign).
2. Input campaign costs: Include all associated costs, such as email marketing software fees, design costs, copywriting, labor, and any additional costs linked to the email campaign.
3. Calculate ROI: The calculator applies the following formula to determine your ROI: Email ROI = [(Revenue - Campaign Costs) / Campaign Costs] x 100 This formula gives you a percentage that shows how much profit you’re making for every dollar spent.

Why use an email ROI calculator?

1. Measure campaign effectiveness: It shows you the direct return of your email marketing efforts, helping you determine whether your campaigns are profitable or need improvement.
2. Optimize your budget: Knowing the ROI allows you to allocate your email marketing budget more effectively. If certain campaigns are delivering a higher ROI, you can focus your resources on those strategies.
3. Refine marketing strategies: By understanding which campaigns generate the highest returns, you can tweak subject lines, messaging, or offers in underperforming emails to increase their effectiveness.
4. Identify high-value customers: Analyzing ROI from different segments of your email list helps identify which customer groups respond best, allowing you to target them with future campaigns for maximum profitability.
5. Test and improve: Use the calculator to test different campaigns, A/B test subject lines or copy, and track the ROI for each version. This enables data-driven decisions to improve future campaigns.
6. Justify marketing spend: The ROI calculator helps justify the amount you’re investing in email marketing to stakeholders, management, or investors, showing that your efforts are driving profit.
7. Compare email marketing to other channels: Knowing your email ROI helps you compare it with other marketing channels (like social media or paid ads), so you can prioritize the most effective strategies for your business.
8. Track long-term performance: Monitoring email ROI over time helps you see trends in customer behavior and campaign performance, allowing you to make adjustments that improve the overall return.
9. Boost customer retention: Email marketing is often used for customer retention, and the ROI calculator helps you measure how well your emails are converting repeat customers, contributing to long-term growth.
10. Maximize profit: Ultimately, by using an email ROI calculator, you can focus on the campaigns that bring the highest returns, leading to a more profitable and efficient marketing strategy.

In short, an email ROI calculator is a vital tool for evaluating the success of your email marketing campaigns, helping you refine your strategies and ensure that your email efforts contribute positively to your bottom line.

Tip 1. Personalize

The first thing that you should do is to look at personalization of your campaigns. Not only should you include the name of your contact within the email subject line, but you should also address the email to the contact. This can be very effective.

In addition, you should personalize the campaign. Send emails to those who are going to be interested in the promotion only. You can automate this process with some apps, like this one here, that will send out emails regularly that will advertise a product related to another they’ve already bought, and they know is often bought in conjunction. This can improve the uptake of offers and is particularly useful for a magazine brand looking to increase engagement and subscriptions.

Tip 2. Set the Right Time

The next thing to do is to set the right time of day, and the day itself, as to when to send emails to your contacts. This can be different for each audience, with some eCommerce companies finding that Sunday evening is the best time and other service-based businesses finding Tuesday to Thursday the better days.

You might need to experiment to find out when your audience is more receptive to campaigns. You might also have to be flexible with different segments of your mailing list sent emails at different times.

Tip 3. Fewer Emails

Too many emails can be distracting to your contacts, and it can lead to people leaving your mailing list. Therefore, you want to ensure that you’re sending no more than two promotional emails to your contacts per week. Even that can sometimes be too much.

Your emails, when they do arrive, should be full of value too. It wouldn’t hurt to add promotional codes, free downloads and more on your emails to entice audiences to click on your email and read more.

Tip 4. Create a Drip Campaign

A drip campaign is an automated sequence of emails that are sent to your customers when they subscribe to your mailing list. This can include non-promotional content as well as promotional materials. Drip campaigns can be long campaigns that engage audiences and can be automatically programmed to be sent at the same time each day.