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How to Renew Old Content on your Shopify Blog
Last modified: October 8, 2023
Blog writing is really important when it comes to your Shopify store’s promotion. Research has often found that those brands that write regular content for their website will get more traffic and sales. Therefore, it’s always important to be publishing content.
However, you shouldn’t ignore content that you’ve written before. Old content can often be found still by Google and this can have an impact on the success of your conversions. So you don’t need to just be writing new content, but you should also be looking at giving old content a new lease of life.
So here are some ways that you can renew old content on your Shopify blog to help you get more from it.
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1. Edit it Often
As time moves on you might find more information, have new studies, more examples or just re-evaluate what you’ve said in your old blog content. Having outdated content in your archives can harm your business’ marketing potential. After all, if you say that customers don’t need a certain product but then change your mind, you could be missing out on sales.
You might also miss out on sales if you include old affiliate links within old content that are no longer viable. So what you need to do is to regularly review and edit your old content to ensure that it is up-to-date. Google also rewards those brands that do this, so your rank could get higher.
The best suggestion is to check on an old piece of content every day. Just one item and go from the oldest to the newest and then start again.
2. Include it in Summary Article
A summary article is when you take a topic and then create lots of mini summaries about certain points that you can link back to old content. This can be a really good way to create new content but also give older content a new lease of life.
For instance, you could create a new piece of content that talks about the best tips for marketing and each of those points link to a marketing tip that the reader can read more about. It is simple, effective and allows you to make more about your old and new content.
3. Email Marketing
In addition to SEO, all blog content should really be shared on your email marketing channels (and social media). Old content can be included in email marketing campaigns because not everyone would have read the content the first way round and some people might have forgotten about the content on the first read.
This is a good way to maximise the use of your content. You can also use old content in drip marketing campaigns which are automatically sent to new subscribers.
Enhancing Content Relevance and Authority
Strategies for Content Refresh
In the dynamic landscape of e-commerce, the relevance and accuracy of content are paramount. We understand that outdated or obsolete content can adversely impact SEO rankings and user engagement.
Drawing insights from industry practices, we advocate for a systematic review and update of content to ensure it aligns with current trends, data, and consumer expectations. This involves revisiting older blog posts, assessing their relevance, and infusing them with contemporary data and insights to enhance their value proposition.
The infusion of updated statistics, contemporary examples, and revised strategies ensures that the content remains a valuable resource for readers and continues to rank favorably in search engine results.
SEO Optimization Techniques
SEO is an evolving field, and staying abreast of the changes is integral to ensuring content visibility and engagement. We have honed our skills over the years, adapting to the algorithm shifts and emerging SEO trends.
In renewing content, we focus on optimizing keywords, ensuring they are not only relevant but also naturally integrated into the content. The alt tags for images are meticulously crafted to enhance visibility, and internal linking is optimized to facilitate seamless navigation and enhance the user experience.
Engaging and Informative Content
Our commitment to delivering value is unwavering. We believe that content should not only be informative but also engaging. In our content renewing strategy, we focus on enhancing the narrative, making it more compelling and enriched with actionable insights.
We draw from our extensive experience to create content that resonates with the audience, fosters engagement, and bolsters brand loyalty. Every piece is crafted with precision, reflecting our expertise and commitment to excellence.
Building Trust and Authority When Renewing Old Content
In the field of e-commerce, trust is a currency. We are dedicated to fostering trust by delivering content that is not only accurate but also customer-centric. Our content is tailored to answer the common questions of our customers, offering insights and solutions that are practical and actionable.
We share our insights, drawing from our rich experience to educate and empower our customers. Each piece is a blend of expertise and customer-centricity, designed to build trust and facilitate informed decision-making.
Consistency in Content Update
Consistency is key to maintaining the relevance and authority of content. We have instituted a systematic approach to content updates, ensuring that each piece is reviewed and enhanced periodically.
This consistency ensures that our content reflects current trends, offers accurate data, and continues to engage and inform the audience effectively. Our meticulous approach to content updates is a testament to our commitment to delivering value consistently.
Maximizing Content Visibility
Visibility is integral to content effectiveness. We leverage SEO optimization, social media sharing, and strategic partnerships to enhance content visibility.
Each blog post is not only optimized for search engines but also shared across social media platforms and through email campaigns to reach a wider audience.
We collaborate with partners to amplify content reach, ensuring that our valuable insights reach as many people as possible, driving traffic and engagement.
Conclusion: How to Renew Old Content on your Shopify Blog
When it comes to old content on your Shopify blog, the worst thing that you can do is to forget about it. Instead, you should look for ways to incorporate it into new marketing campaigns that allow you to maximize its use. There are lots of options, but the three above are the best ways to breathe new life into old blog posts. And if you need help managing your blog, you can try using this app here.
How often should old content be reviewed and updated?
We recommend a systematic approach, reviewing one piece of content daily. This ensures all articles remain current, enhancing SEO and user engagement.
How do I balance between creating new content and updating old ones?
Allocate specific times to review and update old content while maintaining a consistent schedule for publishing new articles. Use analytics to prioritize updating content that still attracts traffic, and focus on creating new content that aligns with current trends and audience demands.
How to choose which old content to update?
Choose old content to update based on its past performance, relevance, and potential to drive traffic and engagement. Focus on posts that can be enhanced with new information, improved SEO, or refreshed to align with current trends and audience interests.