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How To Sell On Facebook Using Shopify
Last modified: November 7, 2023
Facebook is one of the biggest social media channels in the world. By listing your products and offering them on Facebook, you can target audiences very precisely and develop a strong brand that will yield long-term customers.
And with many other top brands already succeeding on Facebook, there is plenty of inspiration out there to drive your campaigns.
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Vitals
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SALES ROCKET
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Facebook Shop channel
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FBTrack ‑ Facebook Pixels App
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Social Login by NDNAPPS
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How To Sell On Facebook Using Shopify
To sell on Facebook, you will first need to add the social media platform to your list of sales channels used by your website. The steps to do this are as follows:
Step 1 – Login
First log into your Shopify dashboard using your user credentials.
Step 2 – Sales Channels
Find the ‘Sales Channel’ section in the left-hand side of the admin options.
Step 3 – Find Facebook
Click on the ‘+’ symbol beside the online store and then find the Facebook option and click on the ‘Add’ button.
Step 4 – Connect Your Facebook Account To Shopify Account
Now you need to connect your Facebook account to your Shopify account. If you’re already logged into your Facebook account, then the social media platform will confirm and connect your accounts together. If you’re not logged in already, you will be required to use your Facebook login credentials.
You will need to ensure you’re selecting the right page on Facebook. You can’t use a private or personal profile, as this is against the terms and conditions of Facebook. Instead, all businesses need to utilize the pages.
If you’ve not created a page yet, please do so on Facebook.
Selling on Facebook Marketplace Using Shopify
Enhanced Visibility
Facebook Marketplace offers a vast audience. By listing products here, you tap into a large pool of potential customers, increasing your brand’s visibility.
Trust and Credibility
Customers often trust Facebook Marketplace due to its community-driven nature. Selling here can enhance your brand’s credibility.
Seamless Integration with Shopify
Shopify’s easy integration with Facebook Marketplace ensures a smooth selling experience. It automates product listing and order management.
Enhancing Your Shopify Experience with Facebook
Setting Up a Facebook Business Page
Before diving into the integration of Shopify with Facebook, ensure you have a Facebook business page. This page acts as the foundation for your online store on Facebook. If you haven’t set one up, it’s a straightforward process and crucial for the next steps.
Integrating Facebook as a Sales Channel
In Shopify, a Facebook Shop is a sales channel that syncs your products for display on Facebook. Add Facebook via ‘Sales Channels’ in your Shopify dashboard for integration. This creates a seamless shopping experience for customers on Facebook.
Optimizing Your Facebook Shop
Optimize your Facebook Shop post-setup to enhance outcomes, using ads, referrals, and affiliate programs to increase visibility. Drive engagement with giveaways, product tagging, and interactive posts to attract attention. Offer incentives like free shipping to retain customers and encourage repeat business.
Integrating Shopify with Facebook
Expanding Your Reach
By connecting your Shopify store with Facebook, you tap into a vast audience. Facebook users can shop without leaving the platform, enhancing the user experience and increasing the likelihood of sales.
Controlling Customer Experience
Unlike other platforms, selling on Shopify gives you control over the customer experience. You get to maintain customer relationships and gather valuable data like email addresses, which can be pivotal for remarketing efforts.
Seamless Shopping Experience
The integration ensures that customers have a smooth shopping experience. They can share your products, increasing visibility, and can purchase without the need to switch platforms, making the process efficient and user-friendly.
Customizing Your Shopify Store
Importance of Branding
A consistent brand image on your Shopify store can build trust. Removing vendor names can help in presenting a cohesive brand image.
Enhancing User Experience
A clutter-free product page can enhance user experience. It ensures customers focus on your product details, increasing the chances of conversions.
Optimizing for SEO
Clean product pages, free from vendor names, can be optimized better for SEO. It ensures your products rank higher in search results.
Conclusion: How To Sell On Facebook Using Shopify
It may take up to 48 hours for your Facebook account to be connected to your Shopify account. That is because all connections need to be approved by Facebook, and it can take a long time for this to review. But once done, it can be a great way to grow revenues and improve engagement with audiences.
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What are the fees associated with selling on Facebook using Shopify?
While Shopify has its own set of fees, Facebook doesn’t charge additional fees for listing products. However, transaction fees might apply based on your payment gateway.
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Is it possible to run Facebook ads for my Shopify products?
Yes, you can run Facebook ads to promote your Shopify products. Integrating Facebook’s ad platform with Shopify can help target specific audiences and drive more sales.
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How do I handle customer inquiries from Facebook?
You can manage customer inquiries through Facebook Messenger. Integrating Messenger with Shopify allows for real-time communication and enhances customer support.
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