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How to Send the Shopify Abandoned Cart Link to Customers
Last modified: September 11, 2024
The inbuilt Shopify abandoned cart feature allows you to not only send abandoned cart notifications to customers automatically but also to send a link to customers manually for their abandoned carts. This can be a very useful feature that allows you to build a strong option to recover abandoned carts. Integrating social media and digital marketing can further enhance the effectiveness of your abandoned cart recovery strategy. So how do you send the Shopify abandoned cart link to customers? In this article, we provide this information.
What is an Abandoned Cart Notification and Why is it Important/Helpful in E-commerce?
An abandoned cart notification is a message sent to customers who added items to their online shopping cart but didn’t complete the purchase. This could be via email, SMS, or a push notification. Why does this matter?
Recover Lost Sales
Customers get distracted. Abandoned cart notifications bring them back. Boom. Sales recovered. Simple, right? Plus, it’s convenient – one click, and they’re back to where they left off.
Boost Conversion Rates
Incentives work. Throw in a discount, and watch them return. Personalize the message, and it’s even more effective. Conversion rates go up, and everyone’s happy.
Engage Customers
These notifications keep your brand in their mind. Regular messages build a relationship. Feedback? Yes, please. Learn why they didn’t buy and improve your process.
Reduce Cart Abandonment
Identify issues like high shipping costs or a complicated checkout. Fix them. Remind customers of the product’s value. Urgency helps – limited stock, anyone?
Enhance Customer Experience
Offer support. Address concerns. Simplify the purchase process. Happy customers are loyal customers.
Example of an Abandoned Cart Notification:
Subject Line: “Hey! Don’t Forget Your Items – Complete Your Purchase Now!”
Body: “Hi [Customer Name],
You left some cool items in your cart. We saved them for you! Click below to finish your purchase and enjoy [mention any ongoing promotions or discounts].
[Link to Cart]
Need help? Our team is here for you.
Thanks for shopping with us!
Best,
[Your Store Name]”
In conclusion, abandoned cart notifications are a must. They recover lost sales, boost conversions, engage customers, and enhance the shopping experience. Fix issues, offer incentives, and watch your revenue grow. Simple as that!
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Smart Push Marketing – WebPush
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Abandoned Cart Recovery
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Abandoned Cart Recovery Email
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Growth Suite Discount Popup AI
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Kit Karts
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WhatsApp Chat + Cart Recovery
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Recapture Abandoned Carts
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PushOwl Web Push Notifications
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SINOBOT
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Checkoutify
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Messenger Abandoned Cart Bot
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Abandoned Cart Messenger
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Cart Absolute by MDeVs
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Why Send Abandoned Cart Link to Customers
There are numerous reasons why you will want to send the Shopify abandoned cart link to customers. The first is that it saves the customer times when they might have wanted to come back at a later time to make a purchase. Sending the link can endear them to your brand.
All the customer would need to do is to click on the link. Then they will be taken to the checkout and the products they have had in the cart will be there for them.
In addition, you might want to improve your website’s revenue. About 80% of your customer’s carts will be abandoned on your website. This can mean that you’re losing a lot of revenue. By sending abandoned cart emails you can recover lots of revenue with some experts suggesting that you could recover 20-33% of the abandoned carts. That means you can sometimes double your revenues.
How to Send the Shopify Abandoned Cart Link to Customers
As long as you’ve customized your brand’s abandoned cart email, the process for sending your customers their abandoned cart link is really simple. All you need to do is to go into your orders tabs and then see the abandoned carts. You can then select the abandoned order that you want to send the link to and click on the option ‘Send a cart recovery email’.
The email will be then sent to the customer. You can see in the reports the success of all your campaigns.
Sending the Links Automatically
There are lots of apps that allow you to complete this process necessary. They can allow you to send numerous reminders to customers, including the checkout link, which can be very beneficial. Research has shown that when you send three emails to remind the customers about the carts they’ve abandoned, you can have a better chance of recovering the order.
The best frequency of sending emails to customers is about three. The first one should be sent one hour after the cart has been abandoned. This is when the order is freshest in the mind of the customer and can work really well.
You should then send an email 24 hours after the cart has been abandoned and then another 72 hours after the cart has been abandoned.
It might be tempting to continue emailing your audience, but research has shown that after three emails, customers can get annoyed and the returns are rather low. Therefore, you should stick to just three emails.
Conclusion: How to Send the Shopify Abandoned Cart Link to Customers
Above are the instructions on how to send the Shopify abandoned cart link to customers. This is a quick and simple process, but it can be made automatic with the right app for your Shopify website.
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Can the abandoned cart link expire?
Yes, Shopify provides options to set an expiration period for the abandoned cart link. This ensures that the link remains active for a specified duration after the cart is abandoned, ranging from a few hours to several days.
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Is it possible to include a discount code link in the abandoned cart email?
Yes, this can incentivize customers to complete their purchase. Shopify allows you to generate unique discount codes and include them as clickable links within the email content.
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How do I ensure the abandoned cart link leads directly to the checkout page?
Shopify’s abandoned cart link is designed to streamline the checkout process for customers by directing them straight to the checkout page with their previously selected items still in the cart.
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