How To Show Related Products On Shopify
Last modified: December 23, 2025
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Upsell Recommendations
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Related Products - Upsell
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Cross Sell Recommend Products
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Vitals
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Sales Rocket
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Related Products & Blogs
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Also Bought • Cross Sell
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Image Based Related Products
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Related Products ‑ Relatify
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Smart Related Products
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Will showing related products slow down my website?
If implemented correctly, related products should not significantly impact site speed. However, it’s essential to monitor performance and optimize images and scripts.
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Can I set a maximum number of related products to display?
Yes, most Shopify themes and apps allow store owners to set a limit on the number of related products displayed on a product page.
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How are related products determined?
Related products can be determined based on various factors, including product tags, collections, product type, or manual selection, depending on the method or app used.
Enhancing Product Recommendations By Showing Related Products On Shopify
Understanding Related Products
Related products are those that align with a chosen product. By showcasing potential alternatives, customers can explore similar items they might be interested in.
Typically, these products are displayed in a section titled “You might also like” on the product page. You can also add recommended products to collections, sub-collections, and even the main menu for better visibility.
Recommendation Algorithm Insights
The recommendation algorithm predicts the most relevant products based on the product a customer views. The factors it considers vary per online store but generally include:
- Purchase history: Items often bought together.
- Product Description: Products with alike descriptions.
- Related collections: Products from the same collections, excluding the general “all” and “front page” collections.
Recommendation Best Practices
To enhance the user experience, consider the following:
- The algorithm links up to ten products with each item, ranked by relevance. Thus, it’s wise to limit recommendations to four products per product page, showcasing only the most pertinent suggestions.
- Ensure you load the right image size for product displays.
- As recommendations load asynchronously via JavaScript, consider adding an empty state or omitting the recommended products section. This placeholder is replaced with actual recommendations post-loading.
- Use headers like “You might also like” to clarify the reason for displaying the suggested products.
- Offer an email signup or newsletter subscription option to keep customers informed about new products and promotions.
Things to Consider When Showing Related Products on Shopify
Relevance to the Main Product
It’s essential to ensure that the related products displayed are genuinely relevant to the main product. Irrelevant suggestions can confuse customers and detract from the shopping experience.
Visual Appeal
The presentation of related products should be visually appealing. Clear images, concise product names, and consistent formatting can make a significant difference in enticing customers to explore further.
Price Point Consideration
When suggesting related products, consider the price point. Offering items in a similar price range can increase the likelihood of additional purchases.
Conversely, showcasing significantly higher-priced items might deter some customers.
Stock Availability
Ensure that the related products displayed are in stock. Displaying out-of-stock items can lead to customer frustration and missed sales opportunities.
Feedback and Analytics
Regularly review customer feedback and analyze shopping patterns. This data can offer insights into which related products are most effective and which might need adjustments.
Advantages of Showing Related Products on Shopify
Increased Sales
Displaying related products can lead to higher cart values. When customers see complementary items, they are often inclined to make additional purchases.
Enhanced Shopping Experience
By offering relevant product suggestions, customers can discover items they might have missed. This not only enhances their shopping experience but also positions the store as a helpful resource.
Reduced Bounce Rate
Related products can keep visitors engaged longer. When customers find more of what they’re interested in, they’re less likely to leave the site without making a purchase.
Effective Product Discovery
With thousands of products on some Shopify stores, related products act as a guide, helping customers navigate and discover new items they might love.
Builds Trust and Loyalty
By consistently offering relevant and valuable product suggestions, customers begin to trust the store’s recommendations, leading to repeat visits and increased loyalty.
Conclusion: How To Show Related Products On Shopify
Before setting up related products, it’s essential to have a well-organized Shopify store with properly categorized collections and subcategories. You can also create custom menus and change the display order of menu items to highlight related products better.
Alternatively to this, you can use apps to showcase the best products. Some of the best apps are those that look familiar to how Amazon shows related products with the “frequently bought together” apps.