The Top 10 Shopify Related Products Apps
Last modified: May 7, 2020
There are several ways that you can increase conversion rates and order values in Shopify, such as creating a sense of urgency and the use of coupons to encourage customers to add more to their basket. Another option is to use Shopify related product apps to recommend products to customers.
What Do Shopify Related Products Apps Do?
Shopify related products apps add areas onto product pages, and other pages, that recommend other products that are similar to the one the customer has expressed an interest in. For instance, customers who have a blue men’s T-shirt in their basket might be shown other colors in the same style. Or, a customer viewing a candy selection may be shown some alternative snack options.
The key to this, is that if customers don’t like the product they’re looking at, a related product is offered to convert them. Or, the customer is shown other products that they might want to buy as well.
Therefore, Shopify related product apps allow you to increase revenues on your store. Here is our list of the top apps available for your store.
Filter between free and paid
This free app allows you to add related products to your store to upsell to your customers or get them to choose a different product to purchase. This app is perfect for increasing revenues on your store, without the need of marketing to find new customers. The look of the recommendations is heavily based on the Amazon frequently bought together aspect.
There are three widget placement areas you can utilize: home, product and cart pages. Therefore, you have a maximum amount of choice to recommend products based on algorithms such as bestsellers, intelligence and other options.
There are plenty of ways to customize the style and look of the widget. This can really create a seamless experience on your website.
Relevant recommendations are calculated by the app through the monitoring of buying and browsing behavior of past visitors. Then the algorithm can make predictions about what other customers might want to do.
Upsell Recommendations Highlights:
- Doesn’t reduce the speed of your website, ensuring good user experiences across your site.
- Analyses the behaviors of past guests to predict trends and what other customers might want.
- Uses the familiar Amazon style to put customers at ease.
- Three locations to position the recommended products, including on the cart page.
Related Products - Upsell
Display related products or products frequently bought together to visitors to your site with ease. You can choose the products that are related inside the app, giving you complete control. Then you can place the recommendation widget onto your product pages. This should help improve conversions and increase order values.
You’ll be able to customize a lot of the elements within the app. This includes how many related products are displayed and how it is displayed. You can change the product title, font size and even the color.
You can also automatically connect products through assigned tags, vendors or even the product type. Making it easy to recommend and promote related products.
Related Products – Upsell Highlights:
- A simple to configure app; no need to hire a developer or know any coding.
- Recommends related products through numerous automated and manual options.
- One click installation, easy to do.
- Free plan available, but premium version offers lots of better options to improve shop results.
Cross Sell Recommend Products
Personalize the recommendations that are displayed to your customers with this simple-to-use app. While many Shopify related products apps only allow for automated recommendations, this app offers more control. While some store owners might prefer an AI calculate the best products, this control can improve conversions, but the workload can be much higher, especially if you have a large catalog.
You can add your related products in numerous locations across your store, including on product and cart pages. This maximizes the opportunities to improve conversions. Offerings can be displayed in a beautiful popup that ensures audiences see the recommendations.
A good thing about this app is that it can’t disappoint customers. It only shows recommendations based on the last item they’ve added to the cart and if any related products are out of stock, they won’t be shown. The app also allows for up to 15 related products to be displayed.
Cross Sell Recommend Products Highlights:
- Display 15 related products per page.
- Disable the app across your website with a click of the button.
- If products are out of stock, or already in the cart, then the app won’t display them.
- Developers can install the app on your website for free.
Vitals is one of the best apps that you can add to your Shopify store. It doesn’t just have one function, there are more than 40 functions to help you grow your website into a selling power house. The Amazon-like ‘frequently bought together’ feature is one such function that can be added to offer customers related products. This can also be used to cross sell products or upsell.
The app also allows for a wheel of fortune style function. This gamifies your site, engaging audiences and improves bounce rates. The wheel of fortune can also be used to increase consumer retention tool as visitors can come back every 24 hours in order to try and win another prize.
There are lots of other options too. You can improve conversions with reviews, testimonials and increase email marketing lists. There’s also help for those who are looking to increase ranking on search engines through effective SEO controls.
If you’re looking for one app to help you become successful, Vitals is certainly a great option.
- There are more than forty functions to utilize, including SEO, email marketing and more.
- Amazon-like frequently bought together app that can showcase related products.
- Helps to improve your rank on Google and other search engines for higher levels of traffic.
- There are some beautifully rendered cart animations.
This app is very similar to Vitals but it has fewer functions. That said, it still has 35 amazing functions that are bundled into one app. This can allow you to save thousands on subscriptions to apps for your store, while ensuring that you’re maximizing revenues on your store. In addition, because you’re only using one app, you can actually save coding on your site, improving website speed.
In addition to the great related products feature, which allows you to display products that are possible replacements or suitable to be bought with current selection there are lots of features you can use. For instance, there is a shipping bar, sales popup notifications, countdown timers, stock countdown and even a delivery by function.
You can also build lead capture forms with this app and it has its own version of the Wheel of Fortune game.
SALES ROCKET Highlights:
- There are more than 35 functions to help you sell on your website.
- Includes lots of features that help create urgency.
- Can showcase related products on your site.
- Lower customer cart abandonment with ease.
Related Products & Blogs
Display the most relevant product of your store on any blog or product page with this easy-to-use app. The related products app is fast, quick and fully customizable, allowing you to improve conversions and order values without losing speed on your site. At the same time, the app can help improve your site’s Page Rank through better internal linking.
This app doesn’t just offer you the chance to feature other products in product pages. When customers are reading your blog posts, they can be directed to related blogs through the app. This is great and works on all themes including blogging themes.
This is one of the best apps for those with a large collection of blog posts or products.
The related feature is a slider that can be set to full width or sidebar. Alternately you can use the list that can be full width or in the sidebar. All parts of the app are great for viewing on mobile, tablets or desktops.
Related Products & Blogs Highlights:
- Promote your blogs and products with ease.
- Help improves SEO through building on internal links.
- Great support for new users.
Smart Related Products
Choose the best related products for shoppers to help them find the solutions they need. This can help you increase average order value and improves revenues across your store. This app is really simple to get this started and with just one-click, the app can be installed. There are no issues when configuring and the design of the app can be customized for your brand without the need to know any code.
This app can be enabled or disabled whenever you want. When adding the function to your store, you will find it a quick process. Within the customization options, you will be able to change the title of the related products. You can also choose to display the products within a slider or grid format. Both of these formats are mobile responsive.
Related products can be chosen by you, or selected because they’re in a specific collection, product type, vendor or tags. There’s also an option to limit the number of related products to a specific number chosen by you.
Smart Related Products Highlights:
- Choose which products are related and which aren’t through automation or manual options.
- Responsive designs allow for related products to be seen on any device.
- Enable or disable the app at will.
- Related products can be displayed within a slider or grid format.
Also Bought • Cross Sell
This app has been out for more than five years and is still seen as one of the best in the Shopify App store. In 2019, it won an award for the quality of the results it can help. It was also one of the first apps to feature a ‘true Amazon-like intelligent’ related product.
The app is quick to install and takes just one click, and you don’t need to code or modify the theme. Once the app has been installed, the developers will check your store manually to ensure everything is working perfectly. And if there are any other issues with your store, the team of developers are always available to help you.
The app itself uses strong data mining to create recommendations. Therefore it is very effective at making effective decisions on what products to display. In addition, you can add manual recommendations for customers to see.
When a customer visits your website, they will see a slider that has products which are related to the one they’re looking at. The app also displays related products in the cart area.
The app is fully customizable. You can change the position of where the widget is, the fonts, sizes, colors and more. You can also add reviews of the products from many of the popular Shopify review apps.
Finally, you can display price comparisons, vendor names, description and an add-to-cart button for all product recommendations.
Also Bought • Cross Sell Highlights:
- Won 2019 awards for the best Shopify app.
- Can display lots of information.
- Customization available.
- Can connect with your review app to display how much other customers like the recommendations.
Image Based Related Products
Amazon reports that a lot of the sales it completes are thanks to the recommended products option it has. This is why so many apps follow their style of recommended products, which is why this app is no different. This app will allow you to showcase higher priced, but similar products. It makes product discovery much easier for the customers and should help you to improve your revenues.
By improving the shopping experience, you’re going to have happier customers who will want to come back to your store. This will relate to more revenue over the longer period as converting customers who haven’t already shopped with you is cheaper than selling to a new customer.
The app embeds a mobile-friendly carousel that recommends products within sections. There is no technical, coding or developer skills required to get it working on your site. However, if you’re unsure, the developer does offer those buying the app a free set-up and customization offer. This can take as little as 24-hours.
Recommendations are made automatically for your website. Therefore, there’s no work for you to complete and you can have products listed and bought within minutes.
Image Based Related Products Highlights:
- Automated related products shown to customers.
- Free setup and customization allowed.
- No coding or developer skills needed.
- Showcases products of a higher value to help you improve revenues.
Related Products ‑ Relatify
Customers like to see different options when they’re looking at a product. This could be as simple as looking for similar styles or colors for the current product, or something that does the same job but is different. This app follows this rule by offering customers the chance to look at related products when they’re looking on your store.
You can customize a lot of elements on the app. This includes the number of related products that are displayed in a row, the title of the related products section, the font size and the color. So you can match the area to your branding. You can also customize the price, vendor and product type colors. This can be done so they’re all the same, or different, to make them stand out more.
You can also choose whether you’re to display price comparisons, which can be a very useful tool.
You can also showcase related products based on specific criteria like collection, tags, type and vendors. The choice is yours.
Related Products ‑ Relatify Highlights:
- Choose which products are related.
- Easy to configure and use.
- Lots of customization options.
- You don’t need developer skills to make it work.
Final Word: The Top 10 Shopify Related Products Apps
When it comes to growing revenues on your store, there are lots of options. But the experiences of many stores have found that showcasing relevant, related products is one of the best options. To do this you can try and code the related products into your store’s theme files. Or, you can use one of the top 10 Shopify related product apps as listed in this article. Which option will choose and which app will you install?