How to Target the Right Keywords on Shopify

There are two types of keywords you need. One is for products. These are keywords that describe the product. Using generic keywords is often not great, but you might want to be more specific. For instance, using the keywords ‘girls dresses yellow’ is a better keyword to target than ‘girl dresses’.

You might also want to add in specific designer or brand names into your product descriptions. This is because people often search for these as well. These keywords are often shorter and more precise.

Another keyword type is the long tailed keywords. This is where keywords are longer than the traditional 1-3 words and are often 5-7. For instance, you might want to have keywords like ‘girls dresses for school dances’ or ‘girls dresses for wedding parties’. Longer keywords tend to have fewer searches, but tend to have less competition.

These types of keywords are really good for articles or longer pieces that are designed to entice audiences to read and then go shopping. Often it is those who are looking to solve a problem who want to read this content.

There are different ways to find keywords for your store. The first is to use a paid service like Uber Suggests. However, these paid services can sometimes be confusing and they don’t always offer the suggestions that can help you compare your store to that of your competitors.

Therefore, you might want to use something that is designed for Shopify. This includes several apps, including this one, that can help with keywords and competitor monitoring.