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How to Turn Off Shopify Abandoned Cart Email
Last modified: January 27, 2025
Do you want to know how to turn off Shopify abandoned cart email? Then read this quick guide to learn how to disable the inbuilt Shopify abandoned cart email.
We also detail what other options you might have for your Shopify store to ensure that you’re reclaiming those abandoned carts.
Why Do You Need Abandoned Cart Emails?
Somewhere between 80% and 90% of the carts that are created on your website will be abandoned. This is because of numerous reasons. Customers might be distracted while shopping, they could be shopping now for a planned purchase later, or they might be deterred because of costs that they didn’t expect, or they don’t trust your brand.
Abandoned cart emails are very effective when it comes to building revenues. For every email that is sent through an abandoned cart service, you can expect to earn about $5-6 back in revenue. Abandoned carts can also earn back about 20% of those who have abandoned.
Therefore, if you have an abandoned cart rate of 88% (the average e-commerce rate), then you can expect that your revenue can almost double through abandoned carts.
Why Use Third-Party Apps
There is an inbuilt-abandoned cart email feature on Shopify, but using a third-party option, like Smart Push Notifications, might be a better option for numerous brands. For one, Shopify’s inbuilt option doesn’t allow for a great deal of automation. You need to be sending customers about three emails after set time periods, and Shopify allows for just one.
In addition, the inbuilt feature has limited customization options. This can be bad for design. All the best abandoned cart emails customizations are very visual, got lots of great branding and are creative. This just can be done on the inbuilt app with ease. Therefore, you need to go to one of the best third-party apps.
You might also find that a third-party app offers you more options when you want to send abandoned cart information to customers. For instance, there are options to send abandoned cart SMS instead of abandoned cart emails. Shopify doesn’t support this.
How to Turn Off Shopify Abandoned Cart Email
When you want to move to a third-party app to do the abandoned cart email, then there is a simple process to turn it off.
All you need to do is to log into your Shopify website and then into the ‘Settings’ option and then the ‘Checkout’ option. Within this option, you can select the ‘Abandoned Checkouts’ and then check the ‘Automatically Send Abandoned Checkout Emails’.
You don’t need to change any information in who you are sending information to. However, you do move to the next section that offers the delay in which the emails are sent. The default is 10 hours, but there is an option to select ‘Never’. Select this and then save.
While you don’t automatically send abandoned cart emails, this option does not prevent you from sending them emails manually in the future, should you want to.
Enhancing Customer Engagement Post-Checkout
Integrating Advanced Email Marketing Tools
Broaden the scope of your email marketing endeavors by integrating advanced third-party tools with your Shopify. This enhances your ability to customize emails and provides control over your email marketing campaigns.
By utilizing these advanced features from Shopify through third-party integrations, you can differentiate your email marketing efforts and foster stronger relationships with your customers.
Personalized Email Outreach
Cultivate a strategy for personalized email outreach, strategically designed to re-engage with customers who have abandoned their carts. A well-crafted approach considers factors such as timing, messaging, and incentives.
Analytics and Email Performance
Harness the power of analytics to gain profound insights into the performance of your email campaigns. By leveraging data-driven metrics, you can scrutinize KPI, evaluate open rates, click-through rates, and conversion rates.
Alternatives and Considerations
Using Third-Party Email Services
Contemplate the adoption of third-party email services, which offer an array of advanced features and customization options beyond the capabilities of default email systems.
Understanding the Impact
The decision to deactivate these automated communications should be approached with care, as it can affect your ability to recover abandoned carts and maintain ongoing customer interactions.
Manual Email Sending Option
Even with automatic emails disabled, you retain the flexibility to manually send abandoned cart emails as needed. This manual intervention allows you to take a more proactive approach in specific cases.
Conclusion: How to Turn Off Shopify Abandoned Cart Email
Above are the instructions on how to turn off Shopify abandoned cart email options on your website. It is quick and simple for you to do on your website, and perfect if you want to move to an abandoned cart email app for more functionality.
Additionally, Shopify allows you to edit the checkout page, giving you the ability to customize the look and feel of this crucial step in the customer journey. By tailoring the checkout experience to align with your brand and enhancing its user-friendliness, you can potentially reduce cart abandonment rates and boost conversions.
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Can I turn off abandoned cart emails for specific products or customer groups while keeping them active for others?
Unfortunately, within Shopify’s native settings, you cannot selectively disable abandoned cart emails for specific products or customer groups. It’s a system-wide setting, affecting all abandoned cart emails.
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Will disabling Shopify’s abandoned cart emails affect other notification emails sent to customers?
No, disabling Shopify’s abandoned cart emails only impacts specifically to customers who have abandoned their carts. Order confirmations, shipping updates, and customer account-related notifications, remain unaffected.
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Can I temporarily turn off abandoned cart emails and reactivate them later?
Yes, you can easily toggle abandoned cart emails on or off within your Shopify settings whenever you choose. This flexibility allows you to adapt your email marketing strategy as needed.
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