How to use Customer Pain Points for Sales on Shopify

When it comes to using customer pain points for sales, you need to get the marketing right first. Pain points are often associated within groups of audiences. You need to create marketing materials that reach a set group of the audience you want to attract. For instance, if you’re looking for new-start businesses, you want to reach audiences that have their pain points (limited funds, unknown brand, need to expand) rather than pain points of another group like those going through a quick expansion (need to new staff, technology upgrades, looking for cost reduction on per unit basis).

And you will only really know about the customer pain points when you ask your customers what they want your product for. This is why you might want to use feedback forms or survey forms on your Shopify website. A good option is this one here.

When you know the pain points and bring customers into your website that are experiencing those pain points, you need to include them within your product descriptions. Writing product descriptions to counter pain points and show how your products can solve them will move customers to making a purchase with you.

Better still, you can use a video on your product pages to sell how your product can improve pain points for the customer. If you can demonstrate the performance and how life can be made better for the customer, then you can improve your sales.