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How to use Influencer Marketing on Shopify
Last modified: December 13, 2023
Getting your first sale on Shopify can be very daunting. There are numerous options out there that can help you. For instance, you can share your products, story, and brand on social media. By using hashtags and good images, you might get a small following and then start to see a sale or two.
Or you could try PPC marketing. However, the costs for this are significantly higher and getting more costly every year. When you do get an order, your profits might be wiped by the cost of generating that traffic to your store. Even experts who are looking at offering you a reduced cost only offer high packages and don’t guarantee returns.
Even with the best campaigns, you can expect your brand to have to wait about 14 days before you make that first sale on Shopify.
However, using an influencer might be a good way to get your first sale.
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What is an Influencer?
An influencer is someone who has a blog, podcast, YouTube channel, TikTok, Instagram, or other social media profile that can influence their followers into making certain decisions. This can be about what political thoughts they have or what products they want to buy. Some top influencers have millions of followers who regularly buy products that they recommend.
Influencers are seen to promote all kinds of products from clothes to accessories, TV’s to meal plans. The influencer marketplace is currently worth between $5 and $7 billion. The potential is huge.
Influencers use several options to earn revenue from the brands they represent. The first is that they can be paid upfront. This can be the easiest option for them, and it guarantees them an income. Or they can take a commission for every sale that they make. This can be a great option for some as it can yield significant returns.
Can any Brand use Influencer Marketing?
Influencer marketing is one of the top and non-invasive forms of marketing currently available. It is widely available and anyone can use the tactic to grow their business. You just need to make sure that you’re getting to the right audience. For instance, there’s no point hiring an influencer in Australia when you’re looking to sell to a US audience.
In addition, you don’t need to particularly use high-profile influencers. There are smaller influencers who are around all the time, normal customers. Customers who use a lot of social media can often influence a smaller group of their friends and family to make certain purchases. This can be a great market to tap into. And the rewards and price of these influencers can be much smaller.
You can incentivize someone using discount codes or in-store currency, which they can spend after a friend/family member has made a purchase. Or you can make it a game and give everyone something when a purchase is made.
There are numerous apps that can help you with this one, with Promio being a great option.
Enhancing Your Shopify Store with Influencer Marketing
Strategic Influencer Selection
Choosing the right influencer is crucial. Analyze their niche, credibility, and engagement with their audience.
For instance, Generation Z might resonate more with TikTok influencers, while millennials might engage better with Instagram content.
Effective Campaign Strategies
Incorporate diverse strategies like discount codes, affiliate marketing, and seasonal campaigns.
Tailor these to your influencer’s audience for maximum impact. Track campaign performance using social listening tools to refine future strategies.
Conversion Optimization Techniques
Focus on building trust and providing value to convert followers into customers.
Use high-quality content, incentives like discount codes, and collaborative content to engage the influencer’s audience and drive traffic to your Shopify store.
Maximizing Shopify Influencer Marketing Outcomes
Content and Platform Diversification
Beyond social media, leverage email marketing and SEO-optimized blogs. This diversification helps reach different audience segments, catering to their preferred content consumption methods.
Tracking and Analytics
Employ tracking links and analytics to measure the effectiveness of influencer campaigns. This data helps in understanding which platforms and strategies yield the best results, guiding future marketing efforts.
Shopify Collabs and Influencer Partnerships
Utilize Shopify Collabs for streamlined influencer partnerships. This tool facilitates collaboration management, tracking affiliate sales, and simplifies the process of working with influencers to promote your Shopify store.
Conclusion: How to Use Influencer Marketing on Shopify
Don’t forget that you can use influencers, big and small, to make your brand bigger. It can also help you make that first sale or generate more sales from a small group of first adopters. Use Promio if you’ve already made a few sales, or reach out to other influencers to see if they will carry your brand.
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Can influencer marketing work for niche products on Shopify?
Yes, collaborating with influencers who specialize in your niche can help you reach a targeted audience that is more likely to be interested in your specific products.
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How important is influencer authenticity in marketing campaigns for Shopify?
Influencer authenticity is crucial, as it builds trust with the audience. Authentic influencers who genuinely like and use the products are more likely to convert their followers into customers for your store.
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What are the risks associated with influencer marketing for Shopify stores?
The risks include potential mismatch with the influencer’s audience, lack of authentic engagement, and possible negative impact on brand reputation if the influencer’s content is controversial.
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