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How to Use Targeted Advertising on Shopify
Last modified: November 27, 2023
Targeted advertising is a great way to reach audiences who are going to be specifically interested into your products/services. And on Shopify it can make a significant difference to both your costs and revenues. In this article, we look at the best ways you can use targeted advertising for business growth.
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What is Targeted Advertising?
Targeted advertising, or targeted marketing, is when you identify specific customers that are going to be interested in your products. Then you use your marketing channels to promote your products/services directly to your customers.
There have been several ways that targeted advertising have been used throughout business. From email to social media, there are ways to deploy it on your site with ease and for limited cost.
What are the Advantages of Targeted Advertising?
There are numerous benefits of targeted advertising for your store. For one, because you don’t have to pay for a blanket campaign, you can reduce the cost of your marketing. An example would be a mailing campaign to a local area, if you marketed to 100,000 people and the leaflets cost 21 cents each, the campaign would cost $21,000.
However, if you had targeted advertising that identified the 500 people who are more likely to be interested in your product, your costs would be just $105. Given the same campaign, you could be saving 95.5% of the costs, while earning potentially the same amount of revenue.
With email marketing, social media and other online tools, the advances of targeted advertising have become more precise and rewarding. You can now target those who’ve visited a product on your website, liked you on Facebook, or have bought from a particular collection on your Shopify store.
Therefore, you can reduce costs and also improve conversions.
How can you use Targeted Advertising on Shopify?
There are many ways that you can use targeted advertising on Shopify. There are several apps, for instance, that can help. One of the top options is Wiser that offers personalized recommendations to shoppers who have visited your site. It is used by lots of brands on Shopify and Shopify Plus including Kappa USA, Unilever, Gym Plus Coffee and more. Conversions through this app can jump by up to 30% when using this app.
There are numerous ways that this offers targeted advertising. One of them is by analyzing the behaviors of your customer and then recommending them products via email that they can purchase at a later date. This easy process is fully automated.
You can also use Facebook apps and have advertising shown to those who’ve visited your site before. By using a Facebook pixel, you can target your audience for those who’ve visited specific pages, products, or collections on your page. Or you can use the demographic selector on your website to build a typical customer profile and market just to this audience on Facebook.
There are lots of options and with the right targeting, marketing costs can be much reduced.
Conclusion: How to Use Targeted Advertising on Shopify
When it comes to sales, targeted advertising is one of the best options for your brand. It takes your products/services and then markets them to the people who are most likely to convert. Therefore, your costs are lower, but conversions are the same. It also allows you to build consistent engagement with your audience.
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How can I measure the success of my targeted advertising campaigns on Shopify?
Measure the success of your targeted ads on Shopify by tracking metrics like CTR, conversion rates, and ROI. Shopify’s analytics tools provide valuable insights into campaign performance.
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Can targeted advertising on Shopify help in retargeting previous customers?
Yes, it is effective for retargeting previous customers. By analyzing past purchase behavior, you can create personalized ads to re-engage and encourage repeat purchases.
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How can I ensure my targeted advertising on Shopify complies with privacy regulations?
Be transparent about data collection and use on Shopify. Obtain consent where required and adhere to legal standards like GDPR for handling customer information.
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