Is Shopify Legit? Find Out w/ Facts & Statistics Plus Quiz [2024]
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Is Shopify Legit?

Last modified: July 11, 2024

is shopify legit
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Short answer – yes. Shopify is legit and trustworthy. Now let’s get into the specifics.

In the ever-evolving landscape of eCommerce, Shopify has positioned itself as a leading platform, powering millions of businesses globally. However, the question, “Is Shopify legit?” is frequently asked, particularly in terms of Shopify legal and compliance. As experienced digital marketers and developers, we’ve decided to go into this topic, providing a thorough analysis of Shopify’s legitimacy and give some insight into the claim that they are indeed the best eCommerce platform.

Although Shopify is indeed our eCommerce platform of choice, but we feel that the word “best” is incredibly subjective and depends on many variables such as what type of business you want to start.

Shopify is Legitimate

Key Takeaways
Shopify goes beyond just being an eCommerce platform by offering additional services like Shopify Capital and the Shopify Fulfillment Network.
Shopify Capital provides unsecured cash advances based on past sales, giving businesses financial flexibility for growth.
The Shopify Fulfillment Network streamlines order fulfillment, allowing businesses to manage warehousing and shipping more efficiently.
Shopify’s services are designed to integrate seamlessly, making it easier for business owners to manage various operations from a single interface.
Shopify also offers a Point of Sale system that integrates with its online platform, providing a unified solution for businesses with both online and physical storefronts.

Note that this is not by any means a Shopify review and we will not be going into Shopify pricing or too deep into each part of the platform, we are just answering the question as to whether Shopify is safe, explain a bit about some Shopify scams we have seen over the years, understand what happens with our customer data. Some basic security information that every Shopify store owner should understand.

Top 10 Statistics that Show Shopify is Legit

  1. Massive User Base
    Shopify powers over 1.75 million businesses in more than 175 countries! (Shopify)
  2. High Revenue Generation
    In 2020, Shopify merchants generated an astounding $119.58 billion in gross merchandise volume (GMV). (Shopify)
  3. Popular Among Top Brands
    Major brands like Pepsi, Nestlé, Tesla, and Red Bull trust Shopify for their online stores. (Shopify)
  4. Impressive Growth Rate
    Shopify’s revenue skyrocketed by 86% from 2019 to 2020 during the COVID-19 pandemic. (Shopify)
  5. Extensive App Ecosystem
    The Shopify App Store boasts over 7,000 apps to help merchants customize and enhance their stores. (Shopify)
  6. Strong Support for Entrepreneurs
    Shopify has empowered over 5 million entrepreneurs to start and grow their businesses. (Shopify)
  7. Focus on Security
    Shopify is Level 1 PCI DSS compliant, ensuring top-notch security for its merchants and their customers. (Shopify)
  8. Sustainability Efforts
    Shopify is committed to offsetting all carbon emissions from shipping and has invested $5 million into the Shopify Sustainability Fund. (Shopify)

These numbers reflect Shopify’s incredible journey and its growing dominance in the e-commerce world. For more detailed insights and financial reports, check out Shopify’s Investor Relations page.

Recommended: 24 Best Shopify Dropshipping Apps [Jul, 2024]
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Spocket-World Wide Suppliers
Spocket-World Wide Suppliers
Syncee - Global Dropshipping
Syncee - Global Dropshipping
Printful-Sell Printed and Embroidered Items
Printful-Sell Printed and Embroidered Items
Sup Dropshipping
Sup Dropshipping
DSers-AliExpress Dropshipping
DSers-AliExpress Dropshipping
Zendrop - Dropshipping & POD
Zendrop - Dropshipping & POD
Dropshipman: Dropshipping & POD
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AO - AliExpress Dropshipping by FireApps
AO - AliExpress Dropshipping by FireApps
Trendsi - Fashion Dropshipping
Trendsi - Fashion Dropshipping
Modalyst-Sell Brand Name Products
Modalyst-Sell Brand Name Products
Ali Orders-Fulfill Orders Easily
Ali Orders-Fulfill Orders Easily
Blanka - Private Label Beauty
Blanka - Private Label Beauty
Dropified-Automate Your Dropshipping Business
Dropified-Automate Your Dropshipping Business
Spreadr App
Spreadr App
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Fulfillbot: Dropshipping Agent
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Understanding Shopify Stores: A Deeper Look

Shopify’s success story began in 2004 when three entrepreneurs from Ottawa, Canada, sought to create an all-encompassing solution for small businesses to manage their daily operations.

shopify global growth

As of 2023, approximately 4.61 million live websites use Shopify for their e-commerce needs. This widespread adoption highlights Shopify’s popularity and effectiveness as a platform for online businesses. The United States leads with around 2.66 million Shopify stores, followed by other countries like the United Kingdom, Australia, and Canada​ (Yaguara)​​ (Backlinko)​​ (DemandSage)​.

Their vision was to make eCommerce accessible to everyone, regardless of their technical skills or business size. This vision has since been realized, with Shopify now powering over 4 million eCommerce businesses worldwide it’s safe to say that Shopify is a legitimate choice for eCommerce.

Shopify is User-Friendly

The platform’s user-friendly interface is one of its most appealing features. It allows users to set up an online store without any coding knowledge, making it a popular choice for beginner merchants.

Shopify’s ease of use doesn’t compromise its versatility, though. It offers a wide range of customizable themes and apps that allow businesses to tailor their online stores to their specific needs. This combination of simplicity and flexibility is a testament to Shopify’s commitment to empowering businesses of all sizes.

Shopify Growth

Moreover, Shopify’s growth isn’t just limited to its eCommerce platform. The company has expanded its services to include Shopify Capital and the Shopify Fulfillment Network. Shopify Capital provides an innovative financing option for eCommerce business owners, offering unsecured cash advances based on past sales performance.

Graph showing shopify capital growth

Source: Shopify Capital Reports

Shopify Fulfillment Network

On the other hand, the Shopify Fulfillment Network offers a simplified and cost-effective solution for order fulfillment. These additional services further demonstrate Shopify’s dedication to supporting businesses in every aspect of their eCommerce journey.

Key Features and Growth Highlights of Shopify Fulfillment Network

  1. Lightning-Fast Delivery:
    • SFN offers super speedy delivery options, including 2-day and even same-day shipping. With warehouses strategically placed across North America, your products get to your customers faster and more cost-effectively than ever.
  2. High-Tech Efficiency:
    • Utilizing cutting-edge tech like AI and machine learning, SFN’s automated warehouse robots streamline the picking and packing process. This means your orders are processed quicker, making those speedy deliveries possible.
  3. Scalability and Seamless Integration:
    • SFN integrates flawlessly with Shopify stores, allowing businesses to scale without the hassle of managing inventory and shipping logistics. Real-time inventory management and analytics keep everything running smoothly and efficiently.
  4. Flexport Partnership:
    • Partnering with Flexport, SFN expands its fulfillment capabilities, offering access to a vast network of distribution centers and top-notch logistics solutions. This ensures your products are always positioned close to your customers, cutting down on shipping times and costs.
  5. Comprehensive Services:
    • Beyond fast shipping, SFN provides services like returns management, storage solutions, and multi-channel fulfillment. This support helps deliver a seamless customer experience across platforms like Amazon, Walmart, and eBay.

The Shopify Fulfillment Network is making it easier than ever to deliver an exceptional customer experience.

Shopify's Additional Services - Legit & Not a Scam

Shopify’s commitment to empowering businesses extends beyond its core eCommerce platform. Recognizing the diverse needs of online businesses, Shopify has introduced additional services, including Shopify Capital and the Shopify Fulfillment Network, to provide a more comprehensive solution for eCommerce entrepreneurs.

Shopify Capital

Shopify Capital is a unique financing solution designed to support the growth of eCommerce businesses. It offers unsecured cash advances of up to hundreds of thousands of dollars, which are based on a business’s past sales performance from their Shopify account.

This innovative service provides businesses with the financial flexibility they need to invest in marketing, expand their inventory, or explore new growth opportunities. As experienced digital marketers, we’ve seen how Shopify Capital can provide businesses with the financial boost they need to reach new heights.

Shopify Fulfillment Network (SFN)

The Shopify Fulfillment Network (SFN) is another innovative service that simplifies and streamlines order fulfillment. SFN allows businesses to manage their warehousing and fulfillment operations more efficiently, eliminating the need to handle these operations in-house or outsource them to a third party.

By using SFN, businesses can store inventory in multiple locations and automate shipping, saving time and money while improving customer service. Additionally, SFN integrates seamlessly with Shopify’s eCommerce platform, enabling business owners to manage their fulfillment operations from a single interface. This service has been a game-changer in our digital marketing journey, significantly enhancing the efficiency of order fulfillment.

Shopify Point of Sale (POS)

Lastly, Shopify also offers a Point of Sale (POS) system for brick-and-mortar businesses and pop-up shops. This system allows businesses to manage their in-person sales alongside their online sales, providing a unified solution for multi-channel retailing.

The POS system integrates seamlessly with the Shopify platform, enabling businesses to track inventory, manage orders, and process payments across all their sales channels. As seasoned developers, we’ve seen how Shopify’s POS system can streamline operations for businesses with both online and physical storefronts.

Payment Security - Ensuring Shopify is Legit

Payment security is most important. Shopify understands this and has implemented robust measures to ensure the security of your payment data. As experienced developers, we’ve worked with numerous platforms, and Shopify’s commitment to payment security stands out. We can honestly say that with millions of users, you can use Shopify payments and rest assured that it’s safe for your online payments.

PCI Level 1 encryption protocols

Shopify employs lightning-fast servers, PCI Level 1 encryption protocols, and two-factor authentication to safeguard your transactions. These stringent security measures ensure that your transactions are protected from fraud and other risks.

Financial Transactions

Whether you’re a small business owner or running a large enterprise, you can rest assured that your financial transactions on Shopify are secure. Shopify makes it easy to understand that it’s safe to buy using their system.

Leading Payment Gateway Providers

Moreover, Shopify collaborates with leading payment gateway providers, including Stripe and PayPal, to process payments securely on their platform. These partnerships ensure that your financial transactions are handled by trusted providers with a proven track record in payment security. As digital marketers, we’ve seen how these collaborations enhance the security and reliability of Shopify’s payment processing.

Advanced Anti-Fraud

In addition to these measures, Shopify also offers advanced anti-fraud tools to keep financial information safe. These tools include features like fraud analysis, CVV verification, and address verification services. These features allow you to identify and prevent fraudulent transactions, further enhancing the security of your online store.

Shopify Apps & Shopify Themes - Both Safe to Buy

Shopify’s commitment to providing a comprehensive eCommerce solution is further demonstrated by its vast App Store. This marketplace allows you to connect a multitude of services to your store, enhancing its functionality and customizability. Any seasoned developer will understand the invaluable resource the Shopify app store is for any Shopify user.

While some of these apps are free, many come with an additional monthly fee. Depending on your business’s specific needs, you might find yourself investing in several apps to optimize your store’s performance. However, it’s important to remember that these investments can significantly enhance your store’s functionality, potentially leading to increased sales and customer satisfaction.

For instance, you might choose to integrate Mailchimp for email marketing, or you might opt for an SEO app to improve your store’s search engine ranking. These apps, while requiring an additional investment, can provide significant returns by enhancing your store’s visibility and customer engagement.

In addition to the App store, Shopify offers premium Shopify themes. These themes allow you to further customize the appearance of your store, helping you create a unique and engaging shopping experience for your customers. While free themes are available, premium themes offer more advanced features and customization options.

Are Shopify Websites Safe and Legit?

Yes, Shopify websites are indeed legitimate.

However, like any platform, it’s not immune to scams. As experienced digital marketers and developers, we’ve encountered various types of scams and have learned how to navigate the eCommerce landscape safely.

One common scam is the “Shopify Store Duplicator Scheme”, where scammers create fake stores with similar domain names to existing Shopify stores to sell identical products. Another common scam is the “Triangulation Scheme”, where a scammer sets up a fake Shopify store, markets it as legitimate, then buys products from suppliers with stolen credit cards.

A less common but equally damaging scam is the Fake Return Ticket. In this scenario, a buyer purchases an item, then decides to purchase a similar but cheaper product. They submit a return request for the first, more expensive product, stating that something was wrong. When they send the return, it’s actually for the second, cheaper product. They get a refund for the higher amount and keep the better product.

While these scams can be concerning, it’s important to remember that they represent a small fraction of the transactions on eCommerce platforms (these are not Shopify specific).

The vast majority of Shopify stores are run by legitimate businesses offering quality products and services.

If you suspect a store on Shopify might be a scam, it’s crucial to report it to Shopify customer support right away. Shopify takes these reports seriously and will take necessary steps to investigate and address the issue. As part of the Shopify community, we all have a role to play in keeping the platform safe and trustworthy.

Shopify Dropshipping - a Shopify Safe Solution

Shopify has earned a reputation as the leading eCommerce platform for dropshipping worldwide. Dropshipping is a business model where the retailer doesn’t keep goods in stock but instead transfers customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. As experienced digital marketers, we’ve seen how Shopify has revolutionized the dropshipping landscape.

Shopify Dropshipping Apps

One of the reasons why Shopify is a popular choice for dropshipping is its seamless integration with a wide range of dropshipping apps. These apps allow you to source products from various suppliers and add them to your online store. Once a customer places an order, the supplier will ship the product directly to the customer, eliminating the need for you to manage inventory or handle shipping.

Shopify Themes

Shopify’s user-friendly interface makes it easy for a store owner to set up a dropshipping store. You can choose from a variety of Shopify themes to design your store, and use the platform’s built-in tools to customize your product listings, manage orders, and process payments. Shopify also offers a range of marketing tools to help you promote your store and attract customers.

Shopify’s Analytics

Moreover, Shopify’s robust analytics features provide valuable insights into your store’s performance. You can track sales, monitor customer behavior, and analyze marketing campaigns, helping you make data-driven decisions to grow your dropshipping business.

Shopify’s Amazing Growth Over the Past 5 Years

  1. Revenue Boom!
    • Shopify’s revenue has been skyrocketing! In 2019, they made $1.58 billion, and by 2023, this number shot up to an incredible $7.06 billion. That’s a compound annual growth rate (CAGR) of about 39%! Just in 2023, their revenue jumped by 26.07% compared to the previous year (Stock Analysis).
  2. GMV Explosion
    • Shopify’s Gross Merchandise Volume (GMV) has also exploded. In 2019, it was $61.14 billion, but by 2023, it reached a staggering $235.9 billion. This massive growth includes a 20% increase from 2022 to 2023, showing how much more people are using Shopify to sell their stuff (Growth Devil).
  3. Merchant Solutions Skyrocket
    • The money Shopify makes from merchant solutions has been on fire. It went from $933.93 million in 2019 to a whopping $5.22 billion in 2023. More and more merchants are loving what Shopify offers and are signing up for their services (Stock Analysis).
  4. Subscription Solutions Climb
    • Shopify’s subscription solutions have also been on a steady climb. In 2019, this brought in $642.24 million, and by 2023, it reached $1.83 billion. This includes all those fees from platform memberships, point-of-sale systems, and sales of apps, themes, and domains (Growth Devil).
  5. Cash Flow Success
    • Shopify has seen significant improvements in its free cash flow. In 2023, they achieved $905 million in free cash flow, compared to a negative free cash flow of $186 million the previous year. This shows a strong turnaround and financial health (Shopify).

These numbers reflect Shopify’s incredible journey and its growing dominance in the e-commerce world. For more detailed insights and financial reports, check out Shopify’s Investor Relations page.

Keep Reading

Quiz Yourself – Is a Shopify Site Legit?

Question 1: Does the website have a valid SSL certificate?
Question 2: Does the website have contact information such as an email address or phone number?
Question 3: Are there any reviews or testimonials about the website on third-party sites?
Question 4: Does the website have a professional design and layout?
Question 5: Are there any obvious spelling or grammar errors on the website?
Question 6: Does the website have a privacy policy and terms of service?
Question 7: Is the website affiliated with or linked to any reputable organizations?
Question 8: Are there any signs of a secure payment system if purchases can be made?

Conclusion – “Is Shopify Legit?”

In conclusion, Shopify is not only a legitimate platform but also a reliable and secure choice for your eCommerce needs and depending on your level of ecom’, there is a Shopify plan that will fit your needs.

Its robust features, security measures, and positive reputation make it a go-to choice for businesses of all sizes. As experienced digital marketers and developers, we’ve seen firsthand the benefits of using Shopify. Whether you’re a small business owner or running a large enterprise, Shopify can cater to your needs and help you succeed in the digital marketplace.

Remember, the key to understanding Shopify’s legitimacy lies in thorough research and firsthand experience. We hope this guide has provided you with valuable insights into Shopify’s legitimacy and why it’s a trusted choice for eCommerce.

  • Is Shopify Legit?

    Yes, Shopify is a legitimate eCommerce platform. It was launched in 2006 and has since grown to become one of the best eCommerce platforms in the market. Shopify has millions of users and has processed billions of dollars in sales.

  • Is Shopify a Scam?

    No, Shopify is not a scam. It is a legitimate platform used by millions of store owners around the world.

  • Is Shopify Safe for Your Online Business?

    Yes, Shopify is safe for your online business. It provides secure payment processing, data protection, and protection against fraudulent activities. Shopify is also compliant with PCI DSS, which ensures that customer data is protected.

  • Is Shopify Safe and Secure for Store Owners?

    Yes, Shopify is safe and secure for store owners. Shopify is one of the eCommerce leaders in the world and provides secure payment processing, customer data protection, and protection against fraudulent activities.

  • Is the Shopify App Store Reliable?

    Yes, the Shopify app store is reliable. The app store contains a wide range of apps that are verified and reviewed by Shopify. You can also check the app reviews and ratings before installing an app.

  • Is Shopify a legit way to make money

    Yes, Shopify is a legit way to make money. Their e-commerce platform is trusted by 5 million websites globally.

  • Is Shopify legit to buy from?

    Shopify the company is a legit company and totally fine to purchase from.

    If you’re shopping online and want to know that a Shopify store is legit and trustworthy. Here’s what to look for:

    1. Secure Website (HTTPS):
      • Start with the URL—it should begin with “https://” because that “s” means your data is safe and encrypted.
    2. Clear Contact Information:
      • Can you find a phone number, email, or even a chat option? They should be super easy to reach! Clear contact details show that the store is accessible and reliable.
    3. User-Friendly Design:
      • The site should be a breeze to navigate! Clean design and easy menus make shopping a pleasant experience. A professional layout reflects the store’s credibility.
    4. Detailed Product Information:
      • Dive into those product descriptions and check out the high-quality pics. Knowing exactly what you’re getting helps you make informed decisions.
    5. Transparent Return Policy:
      • A clear return policy means you can shop with confidence. It’s reassuring to know you can return products if something doesn’t work out.
    6. Customer Reviews and Testimonials:
      • See what other shoppers are saying! Genuine reviews can give you the lowdown on the store and its products. Reviews build trust and provide insights into the customer experience.
    7. Secure Payment Options:
      • Look for secure payment methods like credit cards or PayPal. Your money should be safe! Security in transactions is crucial for protecting your financial information.
    8. Privacy Policy:
      • Check out the privacy policy to see how your data is handled. Transparency is key to understanding how your personal information is protected.
    9. Shipping Information:
      • Make sure shipping details are clear—costs, delivery times, and tracking should be easy to find! Detailed shipping information helps you know when to expect your order.
    10. Customer Service:
      • Good customer service is a lifesaver! Look for FAQs, live chat, and quick responses. Efficient customer service ensures any issues are resolved promptly.

    By keeping an eye on these factors, you can shop online with confidence and avoid any unpleasant surprises. Happy shopping!

  • Is Shopify dropshipping legit?

    Shopify dropshipping is totally legal. It’s an innovative and clever way for business owners to start a business without purchasing inventory. The store chooses the products it wants to sell from someone who will send out the products for them. It’s sorta like a fulfillment center, there’s nothing not legit about it.

2 thoughts on “Is Shopify Legit?”
  1. Avatar for Dennis Dennis says:

    Is there an actual person I can talk to on the phone, that can walk me through how to set up my online Shopify store? Thanks for your time

    1. Avatar for Team Team says:

      Hi Dennis, unfortunately we do not offer such a service. However, we have partnered with a company that will set your site up for free. Hope that helps.

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