Shopify Abandoned Cart MailChimp Integration

Now you need to log into your Shopify website. This can be done with ease from the standard log in page.

Now you need to add the MailChimp app. This is free to install. There are no costs if you’ve got the free account either, fees are all based on what your subscription plan is with MailChimp.

Now you can follow the instructions on the app that can help you establish an abandoned cart email. You can create a design and add the features you want to make your email more aesthetically pleasing and convert more.

You can now sit back and allow for MailChimp to complete the process. You should see that emails are sent out very quickly.

Here are some top tips to make the most of your abandoned cart emails for successful.

The first tip is to avoid the temptation to only send one email to your customers. Sometimes it can take three emails to get them back to your store to convert. The first email should be sent within the first few hours. Then you should send a second email about 48–72 hours later. Finally, a third email should be sent back within another two days.

All emails should be personalized to the audience. You should include names, products and other details that make the email unique to the customer. This can be one way to improve the conversions of your email.

You shouldn’t give incentives to your customers on the first email, however, you can give incentives in the second and third email. This could be something related to the delivery, or just a discount coupon. This helps because about 49% of abandoned carts are due to the cost of the order.

Be sure that you’re automating this process. Don’t just create the email and then manually send the email out. This means that you’re missing vital time that the customer can go and find another brand to service them. Automate it and ensure that the first email is sent out within a few hours of the customer abandoning the cart.