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10 Best Shopify Boutique Themes

Last modified: July 15, 2021

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An online store for your boutique is where you get to showcase all the fantastic designs in your collection. Apparel is such a high selling industry for eCommerce and there is so much scope and variation. You will be updating your store regularly with changes to your products and this will give you the opportunity to make sure your website remains fresh, modern and user friendly. There are many Shoppify boutique themes to choose from when it comes to designing an apparel store.

You might already have an established collection or be looking to start your clothing business from scratch. Either way, your website will need a great theme relevant to your industry.

What are you Looking for when Buying One of the Best Shopify Apparel Store Themes?

Your biggest focus for your store is getting found by potential customers and therefore your theme needs to be great for SEO (search engine optimization). The majority of your customers will find you by searching online for you so you have to make sure you can be easily found. You will need a modern theme, great performance and your site needs to be fast. There are apps that can help with this but it’s important that your website works well on mobile as well as desktops.

To support your SEO you need to make sure your theme has good social media connections. Statistically, it takes 15 interactions with your brand before someone makes a sale so the more opportunity they have to share your clothing products on their social media and to their friends the more likely they are to become a converting customer.

Some themes have better connections to social media, like Instagram and Facebook than others so this is something to check when you find a theme you like. There are apps that can support this so there are other options here.

While there are lots of options and you need to tailor the final choice to what you need, there are certain aspects that you need within the Shopify apparel store themes. For one, you should make sure that your store theme has plenty of options for images. Most people buy clothing items based on their look. Without good images, you’re going to struggle to make sales on your website.

Here are 10 of the best options for a great apparel store theme.

Filter between free and paid



If your boutique has a large catalog of stylish products then this theme could be for you. You can feature collections on your homepage and showcase them on a slideshow. Your audience can also use the filtering sidebar to limit the products shown to just those collections that they’re interested in. They can also be filtered by price, brand and any other options that you have customized.

It doesn’t have a huge amount of features but it is a good option for people on a limited budget. It will still give you a store that works well on both desktop and mobile and one that loads well and is therefore going to support your ranking on search engines.

Supply Highlights:

  • Can cope with a large catalog as well as those brands that sell a small inventory.
  • Displays well on mobile and desktop.
  • Product filtering with customizable categories.
  • A free theme that allows you to have a website on a budget.



An excellent free, minimalist theme that offers an excellent choice if you’re on a tight budget. Excitingly, they are functions with this theme that are usually only found on paid themes such as sticky navigation. This means that the menu will move down the page as the viewer scrolls through your products. This makes it a great option for those with a large catalog.

The images will also be high-resolution so you can really show off your boutique’s products. You can choose whether to display large images or lots of images on a page. The homepage slider will enable you to feature products from your best collections and the fading effect will add to your professionalism.

You can also add a video to the homepage which can help with SEO and increase conversions. Videos are hosted on YouTube and Vimeo and then displayed on your webiste.

Boundless Highlights:

  • A free theme that is perfect for those brands which are on a tight budget.
  • A professional style that can provide you more trust with the audience.
  • High-resolution images can be used to promote your products better.
  • Add a video to your homepage to convert more customers.

Final Word: The 10 Best Shopify Boutique Store Themes

There is so much choice when it comes to choosing a theme for your online boutique. Most of the stores offer similar options but you make have a specific feature in mind that you are looking for. Here we highlight the best features of these themes so have a look and see what you think. Let us know in the comments which one you decide to use and how you get on.

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