When it comes to improving the conversion rate of your Shopify store, you need to start thinking of the social proof of your site. This is where signals from other people demonstrate that your brand is trustworthy. There are numerous types of social proof, with reviews being one. However, a Shopify social proof app will help you take this to the next level.

What Other Social Proof Is There?

There are several elements of social proof that you can utilize. One of these is the number of social media followers that you have. In the past, this used to be the number one way to demonstrate your brand’s trustworthiness. However, customers are now more than aware that the number of followers you have doesn’t equate to how good you are. After all, a number of brands have bought followers on social media.

So, while social media is still an important part of your marketing for your website, and there are some great Shopify apps to help, you need a better strategy for social proof.

What Does a Top Shopify Social Proof App Do Then?

The typical Shopify social proof app now removes social media from the equation and looks at the behaviors on your website. There are several aspects of this. For one, there is the number of people looking at a particular product page, who (and from where) has bought the product recently, or how many sales have been made by the site or of the product in the past few hours.

These are key signals for a lot of customers, especially if they are new to your brand. It acts as a trust builder, and it helps to convert new visitors to your website.

Key Takeaways
1
Social proof apps enhance Shopify store conversion rates by showcasing customer trust and engagement.
2
These apps display recent purchases, building trust and creating a sense of urgency among potential buyers.
3
Social proof apps are adaptable, offering design customization to align with different brand styles.

Shopify Social Proof Apps - Here’s Our List: