What Features can Help Increase your Conversion Rate on Shopify?
Last modified: October 20, 2021
Often when people talk about conversion rates on Shopify, they look for aspects like better product images, better product descriptions and brand colors to sell more. This is right, there are ways that you can make changes to these elements to make your website sell more. However, there are also other elements and features that can be added to your website that can help you improve your website’s conversion rate.
In this article, we look at the best elements that can be added to your website that can help increase conversions on your website.
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1. Countdown Timers
Urgency and FOMO can be big factors in a sale. Customers can be fearful that if they don’t order by a certain time the product or the price might no longer be available. A ticking clock on the website can tap into that thought pattern and make it more real.
Review apps are a must on any Shopify website. Research has shown that 81% of customers will trust the review and opinions of other customers rather than your product descriptions. If you’re dropshipping then you can import your products from AliExpress to add social proof to your website.
Otherwise, you can get another review app to help you build on your site’s trust.
3. Live Chat
Website users are more likely to buy something if they see that there is a live chat feature on your website. There are lots of different ways that you can get live chat onto your website, including using Facebook Messenger and other systems. You can also get others to manage your live chat for you.
Live chat can also be a good way to build customer loyalty and keep retaining customers.
Using a video app, or a theme that has the feature, you can feature explainer videos on your website’s product description pages. Research has constantly shown that those websites with videos are more likely to sell than those without. Customers prefer them and will trust them more.
5. Trust Badges
While you don’t program or have anything to do with the payment gateway on your website, customers don’t have this knowledge. Therefore, you should add trust badges to your website. There are hundreds of badges you can add to your website and you can find apps to help you here.
Final Word: What Features can Help Increase your Conversion Rate on Shopify
There are times when you might need to add features to your website to help you sell more. Above are five items that allow you to showcase the best of your website and get more from your visitors. Which of these features do you already have added and which do you need to add? Let us know in the comments below.