What Features can Help Increase your Conversion Rate on Shopify?

Urgency and FOMO can be big factors in a sale. Customers can be fearful that if they don’t order by a certain time the product or the price might no longer be available. A ticking clock on the website can tap into that thought pattern and make it more real.

There are numerous countdown timers available on Shopify, including these ones here. Or you can get one through a good theme like Booster.

Review apps are a must on any Shopify website. Research has shown that 81% of customers will trust the review and opinions of other customers rather than your product descriptions. If you’re dropshipping then you can import your products from AliExpress to add social proof to your website.

Otherwise, you can get another review app to help you build on your site’s trust.

Website users are more likely to buy something if they see that there is a live chat feature on your website. There are lots of different ways that you can get live chat onto your website, including using Facebook Messenger and other systems. You can also get others to manage your live chat for you.

Live chat can also be a good way to build customer loyalty and keep retaining customers.

Using a video app, or a theme that has the feature, you can feature explainer videos on your website’s product description pages. Research has constantly shown that those websites with videos are more likely to sell than those without. Customers prefer them and will trust them more.

While you don’t program or have anything to do with the payment gateway on your website, customers don’t have this knowledge. Therefore, you should add trust badges to your website. There are hundreds of badges you can add to your website and you can find apps to help you here.