What Is the Average Shopify Abandoned Cart Rate? [2024]
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What Is the Average Shopify Abandoned Cart Rate?

Last modified: January 17, 2024

FAQ
What Is the Average Shopify Abandoned Cart Rate?
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Do you want to know how your Shopify website is performing against other stores on abandoned rate? Or do you want to know if there are things that can be done for your abandoned rate? Here we list the average Shopify abandoned cart rate and how you might want to reduce that down for your website.

Key Takeaways
1
Abandoned cart rates vary, with some studies showing up to 88% abandonment.
2
Niche markets like pet care often have lower abandonment rates.
3
Mobile shopping leads to higher cart abandonment compared to other devices.
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1
Smart Push Marketing – WebPush
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Abandoned Cart Recovery
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Abandoned Cart Recovery Email
Abandoned Cart Recovery Email
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Growth Suite Discount Popup AI
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Kit Karts
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WhatsApp Chat + Cart Recovery
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Recapture Abandoned Carts
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PushOwl Web Push Notifications
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Checkoutify
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What Is the Average Shopify Abandoned Cart Rate?

Numerous studies have found different rates of abandoned carts. One study found that 70% of carts are abandoned on a website. However, other studies have found that abandoned cart rates can be as high as 88%.

There are many different features or scenarios that can determine the average abandoned cart. For instance, those that are in the pet care niche can often find that they have a lower abandoned cart rate, sometimes as low as 55-60%.

Those that are in the multi-brand e-commerce niche can sometimes expect that they have a higher abandoned cart rate, sometimes in the 86% range.

The device that the audience is using can also be used to determine the average abandoned cart rate. Numerous studies have shown that those who are shopping on a mobile device are more likely to abandon a cart. This can be as much as 10-20% higher.

Ways to Reduce Your Shopify Abandoned Cart Rate

There are several reasons why customers abandon a cart, and you can use these reasons as a way to determine how to improve conversions on your website. For instance, one of the top reasons why you might get customers abandoning your website is that there are unexpected costs. This can be very upsetting for customers, but you can add discounts to abandoned cart emails through an app to help you reduce this down.

Another thing is that you might not have enough trust with your audience. You can add trust badges to your website to help you improve your audience’s trust in your website.

Finally, another common problem is that you can have a slow website. For every second that it takes for your website to load on a browser, you can lose about 7% of your revenue. This can be a massive cost when you have a delay of about 8–11 seconds, which is the average e-commerce website speed for many.

Using a Shopify Website Speed App Can Provide This for You.

Finally, you might want to use an abandoned cart email app to help you recover carts from your customer. A good one is Recover My Cart. This allows you to send three emails to your customers to get more sales. Using an app like this can often allow you to recover about 20% of your abandoned carts, if you design the emails well.

Keep Reading

Enhancing Shopify Cart Retention

Understanding Cart Abandonment

Shopify cart abandonment occurs when customers add items to their cart but leave without purchasing. This issue impacts sales and revenue. Key factors include unexpected costs, complex checkouts, and security concerns.

Advanced Tactics for Cart Retention

Employing advanced tactics like personalized user experiences, leveraging AI for predictive analytics, and implementing dynamic pricing strategies can significantly reduce cart abandonment rates.

Recovery Techniques

Effective recovery strategies include personalized abandoned cart emails, leveraging retargeting strategies, and optimizing user experience. Offering incentives and discounts can significantly recover abandoned carts.

Maximizing Conversion Opportunities

Segmenting Marketing Approaches

Customize marketing strategies for different customer segments. Tailor messaging to VIP customers, promotional shoppers, and social engages to increase relevance and conversion likelihood.

Focus on Mobile Optimization

With a high percentage of Shopify sales made on mobile devices, optimizing for mobile is crucial. Ensure a seamless mobile shopping experience to reduce cart abandonment and enhance conversions.

Optimizing Checkout Processes

Simplify the checkout process to reduce abandonment. Include transparent pricing and offer streamlined payment options like Shop Pay. Implementing a ‘buy now’ button can also facilitate a quicker checkout experience.

Conclusion: What Is the Average Shopify Abandoned Cart Rate?

It is hard to determine the average Shopify abandoned cart rate because there are so many factors that can influence this. However, you can expect your rate to be somewhere between 70 and 90%. However, you need to consider ways to get more abandoned carts recovered, which you might need an app for.

FAQs
  • How does shipping cost impact Shopify’s abandoned cart rate?

    Shipping costs can have an impact on Shopify’s abandoned cart rate. High shipping costs, especially when they are added during the checkout process, can deter customers from completing their purchase.

  • Is cart abandonment rate higher during sales or promotions?

    It can vary. While promotions and sales can attract more visitors, they may also lead to higher cart abandonment rates if customers add items to their cart without a firm intent to purchase.

  • Do abandoned cart rates differ across countries or regions?

    Yes, abandoned cart rates can differ significantly across countries or regions. Several factors influence these variations, including cultural differences, economic conditions, payment methods available, and customer behavior.

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