Why Omnichannel Is Important

While there are several apps that can help you increase traffic and there are ways that you can do it through blogging, omnichannel strategies are very effective too. Customer habits have changed and they’re now using more channels to find out information and seek solutions to problems they have. Research has found that omnichannel strategies can increase the chances of your customers visiting your website by 75%.

There are lots of studies into the impact of omnichannel strategies on the average order values that are made. One study found that customers who’ve come through single or multichannel strategies will often spend less than those that come through omnichannel strategies with some studies finding that omnichannel acquired customers will spend nearly a third more.

The best part of the omnichannel journey for the customer is the experience. The customer can touch on several different channels to find, order, pay and collect their order without having to repeat any of the processes. This has several benefits to the business. The first is that the shorter purchasing journey will cut the cost of acquisition.

Another benefit is that you can reduce abandoned cart rates. When there are more interaction points, the customers are more likely to abandon their cart because they get bored during the process.

A study conducted by Harvard found that those who utilize omnichannel are also more likely to engage in the retailer’s digital channels. This can help you build better social media profiles that look alive and engaging. This in turn can act as social proof and help you draw more people into your brand and help you reach a greater audience. Something that will eventually turn into more revenue and a larger pool of customers.

One of the biggest problems faced by small businesses is that they don’t see the benefit of their online activities on offline sales. Research has found that 49% of all sales done in-store have had at least one digital touchpoint. Therefore, if you’re not utilizing the digital world, and not using an app like Omnisend, then you could be cutting your revenues down by nearly half.

Finally, you can expect to know your customers better. This can be massively important. If you know that your customers are looking to communicate through specific channels, then you can ensure that you’re investing in the right tactics, products and marketing campaigns. For instance, you might notice that your customers don’t like Facebook but prefer LinkedIn, therefore, you can invest more in LinkedIn and save costs on Facebook.