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How Brand Color on Shopify can Determine Audience Perception

How Brand Color on Shopify can Determine Audience Perception

Last modified: December 2, 2021

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Your audience’s perception can be very important for how it reacts to your brand and website. If you get the perception right, then you can convert more of your intended audience. One of the ways that you can set the brand color for your Shopify website is to have the right brand colors on your website.

Colors can have lots of meaning to audiences and how your brand is perceived. So here are some colors and what they can represent for your brand so you can decide whether they are the right colors to have on your logo and Shopify website.


Red is one of the strongest colors. It is used for passion, excitement but also anger. When used it can signify importance and grab the attention of the audience. It is often used when you want someone to pay attention to you and is used for romantic websites. However, there are warnings that it can be seen negatively if used too much.


Orange is often used for friendly websites that want to promote playfulness. It has a lot of energy so many toy-related websites or websites for kids products will use orange within their design somehow. Orange can also be used for those websites that want to have adventure and excitement used. You can find some colorful themes here.


Yellow is another emotion that is used for younger generations. That is because it has a happy feeling that promotes youth and optimism. Yellow is often used for grabbing attention and can also be used within discount areas of a website because it symbolizes affordability.


Green is mostly used when you want to promote sustainability, growth and a connection to nature and wildlife. Many pet shops and ecological websites will use green somewhere within their design. But it can also be used when brands want to talk about the growth of the business or an individual. It is a very useful color that can also add a calm feel to a website.

Light Blue

Light blue adds trustworthiness to a website and is about being open. It can also signify innocence so is useful for a website that sells children clothes, toys and other products. Light blue is also very calming and can be used in medical websites like those that sell supplements.

Dark Blue

As blue colors get darker they start to take a more mature emphasis. With dark blue, you want to portray a professional, secure outlook with a formal approach. Many professional service brands like accountants will use dark blue within their website.


Purple is often used when you want to add some luxury to your website. It is also a very creative color and is used within the craft industry a lot.


Brown create a connection to the ground. It’s often used with green and can be a great food supply website color. Brown is very simple to add to many websites.


When you want to add color to a website about being clean, healthy or simplicity then white is a good choice. However, white doesn’t symbolize any particular price point, it is used in discount and high-end product ends.


Black is powerful, sophisticated, modern and luxurious. It is a great color to use within any website design as long as you want to price your products at a higher end. Black is also a trustworthy color.

Final Word: How Brand Color on Shopify can Determine Audience Perception

Brand color can make a big difference to how your audience perceives your brand on your Shopify website. Use the color chart above to help you select the right color for your Shopify website to ensure you can increase conversions and get the right customer to buy from you.

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