How to Add Google Analytics to Shopify?

Google Analytics is incredibly important for shopping sites. With it you can do various things like measure the results of campaigns and compare data to previous information. It allows you to monitor data from PPC, SEO, Social Media, Direct traffic, etc. By being able to monitor all of these platforms simultaneously you can see what in your advertising is working and what is not. This will help save you time, money and resources and efficiently improve your advertising efforts which should increase sales on your site.

First things first, you have to have sign into your Google Analytics account and if you do not have one then just create one, it’s simple and easy. Once you’ve done this here are the steps you need to take to add Google Analytics to your Shopify site:

• Click on Analytics in the drop-down menu
• Choose website and fill in the form
• Insert your primary domain under Website URL
• Click Get Tracking ID which will show you a tracking ID code snippet

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-########-#’, ‘yourwebsite.com’);
ga(‘send’, ‘pageview’);

• Copy the entire code and then go to your Shopify admin panel
• Go to Online Store and choose Preferences where you will paste the code into the Google Analytics field

And that’s it, you did it!