PPC ROI Calculator

 

If you want to succeed with Shopify, then you need to drive traffic to your store. Even the best Shopify stores can’t struggle to achieve a conversion rate greater than 5%. Therefore, for every 100 visitors to your store, you can only expect one to five to complete a transaction. Building traffic levels at your store can be frustrating and challenging. Some people will always expect you to spend money in order to achieve traffic numbers, but it doesn’t always help. If you look at PPC, for instance, the average click costs $1.03 and the conversion rate is 5%. However, that means that for one customer, you need to spend $20.60 to get the sale. If your average profit margin per order is 40% then you need to create an order that is worth more than $51.50 to break even. While most industries have a higher average order value above this, some (i.e. health and well-being) don’t. In addition, that $20.60 is eating into your profits with no guarantees. These are averages. If your store isn’t performing like the average; then PPC wouldn’t help. Also, you might not have the budget or not enough to build a significant PPC campaign. Understanding your pricing strategy is crucial to ensure that your marketing efforts are cost-effective and sustainable. So, what are the options for driving traffic to your Shopify store with no/low budget?

Key Takeaways
1
Utilize SEO to optimize your site for search engines, focusing on speed, keywords, and appropriate images. Leveraging social media is a cost-effective way to drive traffic to your Shopify store. Partnering with influencers and brands can significantly increase your store’s visibility and credibility.
 

1. SEO

The most obvious option is to utilize SEO within your marketing campaign. SEO is when you optimize your site for search engines by using some of the best tricks. This includes optimizing your site for speed, using keywords and adding the right images. SEO can take a long time and the results are slow to show.

However, more than two-thirds of your traffic can come from SEO, and it has a significant amount of conversions on there - but volume alone isn’t enough; you also need to make that traffic more relevant to your products. But you must ensure you’re on the first page, and preferably within the top three results. And it is best that you use three or four key phrases for your content.

You can always use one of the top SEO apps, SEO Booster, to help you rank.

2. Social Media

Social media can be a great way for you to build interest and traffic for your site. But it takes a long time for you to develop a following. You can advertise your page/profile, but the costs for this can be high unless you set a low budget. For some smaller brands, it is just better that you let it organically grow.

Social media posts should be more community and conversationally led. Allow your customers to communicate with you and build a following on your website.

3. Guest Post

Use other sites to promote your brand for you. Reach out to other bloggers or sites and ask if you can submit content to them to be published on your site. This allows you to generate backlinks to your brand, reach new audiences and grow traffic.

At the same time, you should be building a library of content on your own site.

4. Email Marketing

You should be sending out regular content through email to bring customers back to your site. At least one email per week should be sent to your contacts. This email could contain product information or a list of blog posts.

Ensure you’re constantly building a mailing list by collecting details from customers and asking those people you meet about being added to your mailing list.

You can also use some great email marketing apps to help you.