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How To Get Trust Badges On Shopify
Last modified: November 15, 2023
Trust badges are an important feature on any eCommerce store. They help to build credibility about your store that make visitors comfortable providing you with their sensitive financial information. Poor trust can lead to a significant number of potential customers abandoning carts with you. This can cost you a lot of money.
According to studies, about two out of every three carts are abandoned. The most common reason is related to shipping costs or that the user was checking out prices. However, a lack of trust within the brand is a very common reason for abandonment.
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Vitals | 40+ apps in one
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Free Trust Badge
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Ultimate Trust Badges
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Trust Me ‑ Free Trust Badges
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Free Trust Badge Master
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Trustful - Trust Badges
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TrustBadges
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TRUST
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FREE Ultimate Trust Badges Pro
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Building Trust With An Audience
There are numerous ways you can build trust with an audience. One is to have reviews on your website about your services. Product reviews are good, it does build some trust, but you need to have some reviews about your brand in there too.
That is why you need some testimonials or links to your TrustPilot page or another review site.
However, this doesn’t always cover you. You might also need to add trust badges onto your site.
What Are Trust Badges?
Trust badges are images and symbols that are added to your store to say how you accept payments. The idea is that because you can use these methods to collect payments, you are using a secure system to handle financial information.
For instance, having a PayPal logo on your site, shows that you can take payments using PayPal, which is a trusted payment solution online.
There are also other trust indicators such as the padlock that shows you’re SSL secure and the card processing logos like Visa and Mastercard.
How Can You Get Trust Badges?
There are many ways to get trust badges onto your site. One option is to get the images of these brands and add them to your footer. However, this is a long, untidy option. The better option is to use an app that can help you add these trust signals to your site.
Vitals is one of the best options for adding trust badges to your Shopify store because it has another 39 apps included. Some of these, like Live Chat, can help build more trust with your audience.
Or you can use a dedicated trust badges app. There are several of them listed in this article. If you’re looking for a low cost option, we recommend Free Trust Badges or you could use TrustBadges if you’re looking for a more comprehensive package.
Enhancing Trust On Your Shopify Store with Badges
Understanding Trust Badge Types
Trust badges come in various forms, each serving a unique purpose. Security trust badges, payment badges, endorsement badges, and policy-specific badges are popular.
- Security badges, like SSL certificates, assure data safety.
- Payment badges display accepted payment methods, enhancing credibility.
- Endorsement badges from third parties like the Better Business Bureau validate your business integrity.
- Policy-specific badges, such as free shipping or money-back guarantees, directly address customer concerns, fostering trust and transparency.
Strategic Placement for Maximum Impact
The placement of trust badges is crucial for their effectiveness. Security badges are best placed on checkout pages to reassure customers during payment.
Payment badges should be near payment fields, endorsing the security of transactions.
Endorsement badges, reflecting overall business credibility, are effectively placed in website footers.
Policy-specific badges can be strategically placed on product pages or checkout areas to highlight specific assurances like free shipping or return policies.
Acquiring and Implementing Trust Badges
To acquire trust badges, choose a reputable certificate authority for security badges or engage with third-party endorsers.
For policy-specific badges, ensure your policies align with the claims. Implementing these badges involves adding them to your store website’s HTML.
Maximizing Conversion and Trust On Your Shopify Store
Impact on Conversion Rates
Trust badges significantly impact conversion rates. Studies show that the presence of security badges can reduce cart abandonment and increase conversions.
By addressing security concerns and establishing credibility, trust badges make customers more comfortable in completing their purchases.
Reducing Cart Abandonment
Cart abandonment is often linked to security concerns. Trust badges, especially security and payment badges, can alleviate these fears.
By clearly displaying these badges, you reassure customers about the safety of their transactions, reducing the likelihood of them abandoning their carts due to security concerns.
Building Long-Term Customer Trust
Trust badges do more than just boost immediate sales; they build long-term customer trust.
By consistently ensuring a secure and transparent shopping experience, trust badges help in cultivating a loyal customer base.
This long-term trust is invaluable for sustained business growth and a strong online reputation.
Conclusion: How To Get Trust Badges On Shopify
The key to building success is to maximize the trust with your audience. This includes having all the right logos and security aspects on your site. You can improve this with simple aspects on your store like trust badges and more.
You can also add features like live chat, reviews and more to your store to improve trust.
Still, there will always be people who abandon their carts on your store. To get these back, you need an abandoned cart recovery app. These can remind customers of their carts through SMS, email, and push notifications.
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Are there any costs associated with adding trust badges to my Shopify store?
Some trust badges, especially those from third-party verifier, may involve costs or subscription fees. However, many basic trust badges are available for free.
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Do trust badges affect the loading speed of my Shopify website?
Properly optimized trust badges typically have minimal impact on website loading speed. Ensure badges are correctly sized and coded to avoid slowing down your site.
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Are there any legal requirements for displaying trust badges on my Shopify store?
Ensure that any trust badge displayed is legitimately obtained and accurately represents your store’s credentials. Misrepresentation through trust badges can lead to legal issues.
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