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How to Increase Shopify Store Conversion Rate
Last modified: September 8, 2024
When it comes to making more money on Shopify, there are two options: getting more traffic or improving the conversion rate of your website. The sensible option is to always increase your Shopify store conversion rate because it’s more cost-effective.
Take, for example, you have an average order value of $20 and profit margins of 40% on your products. Your profit is going to be $8. Now, your conversion rate is likely to be around the 5% mark. That means you need to bring in 20 customers to your site to achieve one more sale. If you use paid ads, that means you need to spend no more than $0.40 per click to break even on an order.
For reference, the average cost for a click in 2019 was $1.03. Therefore, you run a campaign at a loss.
However, if you operate a campaign, you could spend $20.60 to make just $8 profit. You would need to make that customer come back to you at least three times to make that campaign worth it. And there is no guarantee of that.
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Conversion Rate Calculator & Info
Conversion rate is the percentage of visitors to your website or online store who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. Calculate this critical piece of information below using our conversion rate calculator:
Conversion Rate Calculator
It’s calculated by dividing the number of conversions by the total number of visitors and multiplying by 100:
Conversion Rate = (Number of Conversions / Total Visitors) x 100
For example, if 1,000 people visit your website and 50 of them make a purchase, your conversion rate is 5%.
Knowing your conversion rate is imperative for several reasons:
- Measure success: It gives you a clear indication of how well your website or marketing efforts are converting visitors into customers or leads. A high conversion rate means your website is doing its job effectively.
- Identify problems: A low conversion rate can highlight issues with your website, user experience, or marketing. It signals that something may be off—like poor website design, unclear messaging, or an ineffective call-to-action.
- Improve ROI: Boosting your conversion rate means you can get more value out of the traffic you’re already generating. Small improvements in conversion rate can lead to significant revenue increases without spending more on ads.
- Guide optimization efforts: Knowing your conversion rate helps focus your efforts on making improvements. Whether it’s tweaking your site’s layout, rewriting copy, or testing different product pages, increasing your conversion rate can lead to bigger profits.
- Benchmark against industry standards: Comparing your conversion rate to industry averages helps you understand where you stand and whether you need to make changes to stay competitive.
- Maximize marketing efficiency: If you know your conversion rate, you can calculate how much traffic you need to meet your sales goals. This helps you plan and budget your marketing efforts more effectively.
- Understand customer behavior: Tracking conversion rates over time can provide insights into how customer behavior changes and how well your offerings or promotions resonate with your audience.
- Support growth: Higher conversion rates mean you’re getting more out of each visitor, which can lead to scaling your business more efficiently and increasing overall profitability.
Making Conversion Rate Better
Instead, making your conversion rate better is a much more profitable option. Say you have a conversion rate of 2%, and you earn $50,000 in revenue each year. A 1% increase in the conversion will equal to an extra $25,000 a year being made.
And many aspects of improving the conversion rate can be done without too much cost. Here are some options for you to improve your conversion rate.
1. Site Speed
For every second it takes your page to load, you will lose 7% revenue. The average time of loading is about 6 seconds, which is equal to 42% of your revenue. However, if you get your loading time to just one second, you can lose just 7% of potential revenue. If you earned $50,000 a year in revenue for 6 seconds, that would mean an extra (potential) $30,000 a year in revenue.
There are many ways to improve the speed of your website. You can use an app, like this one, to improve your website’s speed. Additionally, removing an old app that is no longer needed can help reduce load times. You can also optimize images and try lazy loading images.
2. Build Trust
You also need to build trust with audiences. Use trust signals like trust badges on your website, or perhaps use live chat or reviews to increase the trust customers have in your website.
Trust is vital because customers are becoming very aware of digital crime, and they don’t trust your website automatically. They need to see that you’re able to give them protection.
You can also use an SSL certificate to build trust.
3. Write Better Content
Content with lots of errors and spelling mistakes in, it looks spammy. It doesn’t give the customer confidence in what you’re offering. Therefore, always get a professional writer/editor/proofreader to look over your content.
You can find these on sites like Upwork or Freelancer for a good fee.
4. Free Shipping/Shipping
Don’t hide shipping costs. Customers are more likely to abandon an order online due to shipping costs. So, don’t hide your prices; try to offer free shipping. This can really help you increase conversions on your website.
You can also use apps like a free shipping bar to encourage more conversions on your website.
Enhancing Shopify Store Conversion: Advanced Strategies
Personalizing Customer Experience
Personalization is crucial in boosting sales funnel conversions. Utilizing data science, segment customers based on demographics, browsing behavior, and purchase history.
This segmentation aids in predicting customer preferences, allowing for targeted product recommendations, thereby enhancing conversion rates.
Optimizing Checkout and Payment Options
A streamlined checkout process is vital. Incorporate a checkout progress bar and offer a one-step checkout option.
Diversifying payment methods can also reduce cart abandonment. Consider integrating a guest checkout option to cater to customers who prefer a quick purchase without account creation.
Leveraging Content and Remarketing
Utilize blogging to educate and engage your audience, thereby establishing authority and trust.
Remarketing is another powerful tool. It involves targeting visitors who showed interest in products but did not purchase, using cookies to display relevant ads on other sites they visit.
Be mindful of avoiding a Google penalty by ensuring your content is unique and valuable, avoiding practices like keyword stuffing or duplicate content.
Maximizing Conversion through Tactical Approaches
Implementing Limited Time Offers and Live Chat
Limited-time offers create a sense of urgency, leveraging the fear of missing out (FOMO) to encourage immediate purchases.
Live chat integration can significantly enhance customer engagement and trust, leading to higher conversion rates.
Utilizing High-Quality Visuals and Trust Badges
High-quality product images and videos are essential for an online store. They help customers better understand the product, increasing the likelihood of purchase.
Trust badges and secure payment options also play a crucial role in building customer trust and confidence.
Effective Product Categorization and Customer Reviews
Logical product categorization enhances user experience, making it easier for customers to find desired products.
Customer reviews are pivotal in establishing credibility and trust, significantly impacting the decision-making process of potential buyers.
Hosting events can also drive engagement and boost conversions.
Conclusion: How to Increase Shopify Store Conversion Rate
When it comes to increasing revenues on your website, there is nothing better than to improve conversion rates. Use the advice above to help you improve your conversion rate and drastically improve your revenues.
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How does adding customer reviews impact Shopify store conversion rates?
Displaying customer reviews can significantly boost trust and credibility, leading to higher conversion rates. Reviews provide social proof, reassuring potential customers about the quality and reliability of your products.
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How does site security influence the conversion rate of a Shopify store?
Site security greatly influences conversion rates. Displaying security badges and using SSL certificates can increase customer trust, making them more comfortable with providing personal and payment information, thus boosting conversions.
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Can upselling and cross-selling strategies impact my store’s conversion rate?
Using upselling and cross-selling techniques during the purchase process can boost the average order value by suggesting related or premium products, improving sales and conversions. However, it’s crucial to ensure these recommendations are relevant and enhance the customer’s shopping experience.
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