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How To Link Shopify And Facebook
Last modified: December 2, 2021
Facebook is one of the largest and most used social media channels on the internet. Most Americans visit their Facebook account at least once a day. And many will use Facebook as a way to research products to buy. They might even buy products through Facebook from brands they trust.
You can connect your Shopify store to Facebook. And then you can use your Facebook business page to market your brand, products and even sell them to your audience. A good social media campaign can help you improve your store’s revenues and profitability. You can even use Facebook as a way to host live chat.
There are several ways that you can link your Shopify store with Facebook. Some methods will include apps that allow your customers to log in, but here is another quick method for you to use Facebook as a sales channel.
Setting Facebook Up As A Sales Channel
Step 1: Check Eligibility
If you want to sell your products on Facebook, you need to check that you’re eligible. You need to check that you have a Facebook business page (not a personal profile). And you should read all of Facebook’s policies.
You should also make sure that you’re selling in a currency that is supported by Facebook. This includes most major currencies.
Step 2: Log Into Your Shopify Admin
Next you should log into your Shopify dashboard using your login credentials.
Step 3: Find The Facebook Store
Click on the ‘+’ symbol that is located next to the sales channel in the Shopify dashboard.
Step 4: Add Facebook Shop
On the Add sales channel dialog that comes up, click on the Facebook Shop. This will lead to you to learn more about the sales channel as well allowing you to connect Shopify with Facebook.
Step 5: Add Channel.
Next click on the Add Channel. Then go to the ‘Facebook Shop’ option that should have appeared in the Shopify dashboard and go to ‘Account’.
Step 6: Connect Account
Click on the ‘Connect Account’ option. If you’re already logged into Facebook, the browser will ask you to confirm you’re logged into the right account. Otherwise you will be prompted to enter in your login credentials.
Then you’ll prompted with a box to signal which business page you want to connect with your store.
Step 7: Await Facebook’s Review
Now you need to wait for Facebook to review your store and ensure it meets their guidelines. This can take 48 hours, but it’s often shorter. When the review has been completed, you will be notified via email and within the Shopify dashboard.
Don’t forget that Facebook can be an important part of your marketing strategy as well as deliver vital customer service. Connect your store to Facebook now and you won’t regret the opportunities that become available.
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