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How to Sell Unique Products on Shopify
Last modified: May 20, 2024
Not all products can be mass-produced. If you’re an artist or someone who creates one-off items, then you might only want to sell a single product once, as it’s unique. And you don’t want your customers to order two of an item when you only have one available.
There are several ways that you can sell unique products on Shopify. Here are some of the options that are available to you.
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Option One: Stock Levels
The first option is to limit the stock count to just one on your website. This is by far the simplest method to ensure that only one item is sold when you have a unique product. An advantage of this is that you don’t have to pay anything for apps.
However, there isn’t any way to make sure that people understand the uniqueness of the product. This can mean that you’re going to miss out on potential revenues and conversions on your website. Customers who think that there might be more stock coming in can sometimes abandon a cart to come back later, but then they can be disappointed when they come back and find the product has gone.
Option Two: Auction
Another potential is to auction off your products to the highest bidder. This allows you to build your website’s revenue by getting customers to name their price for your product. Then the highest bidder can buy the product and you can ship it.
There are a few options for the apps that can offer this for you. One of the top offerings is Auction Pro. This app is $25 a month for Advanced plan and comes with a 14-day trial. It is easy to use, works across devices and if you have enough products, then the cost can be more than recouped.
If you’re looking for an app that can offer the same features but is free, then you can try to use Tipo Auction app. While there is a premium option, there is also a free plan available for you.
Option Three: Phone Orders
Another option is to not accept online payments or orders, but to use the Shopify POS system to get customers to call you up to inquire about products and sell them. You can also send customers an email that can include a link to your website’s checkout for the customer to complete the transaction. Or you can take payments over the phone or when the customer comes to collect the order from you.
Phone orders are easy to enable on your website. All you need to do is to disable your website’s checkout process.
Selling Digital and Custom Products on Shopify
Nowadays, selling digital products has become increasingly popular, allowing entrepreneurs to monetize their creativity and skills without the need for physical inventory. This relates to selling unique products as digital products like e-books, photos, online courses, music, and artwork are inherently one-of-a-kind and can be easily sold online without worrying about manufacturing or stock limitations.
Shopify also caters to sellers of custom products and homemade craft products, enabling them to showcase and sell their one-of-a-kind creations to a global audience. Whether it’s handmade jewelry, custom-designed clothing, or artisanal home decor, Shopify’s platform provides a seamless way to market and sell these unique offerings.
With the rise of digital collectibles, Shopify has also embraced the trend, enabling creators to sell NFT (Non-Fungible Tokens) and tap into this innovative market. NFTs are unique digital assets that can represent various forms of digital content, making them a perfect fit for selling one-of-a-kind digital creations on Shopify.
Whether you’re selling digital products, offering custom-made goods, or exploring unconventional business models, Shopify’s robust platform and intuitive store setup make it a viable choice for entrepreneurs seeking to sell unique and one-of-a-kind products online.
Conclusion: How to Sell Unique Products on Shopify
If you’re looking to sell unique products on Shopify, there are several options that you can use. You can limit the website to have just one item in stock. Or you could use an auction app to control the inventory and sale of your website. Or you can utilize phone orders to ensure that you’re not overselling your products.
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How do I ensure my unique products are perceived as valuable on Shopify?
Perception of value in unique products can be enhanced through detailed product descriptions, high-quality images, and customer testimonials. These elements create a sense of exclusivity and desirability.
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What are the best practices for pricing unique products on Shopify?
For pricing unique products, consider the cost of materials, time invested, and market demand. A higher price can often signify exclusivity and quality, attracting a specific customer base.
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Is it beneficial to offer discounts on unique products in my Shopify store?
Offering discounts on unique products can be a double-edged sword. It might increase short-term sales, but it can also diminish the perceived value and exclusivity of your products.
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