Shopify Store Settings, Pages, and Admin Set Up

Here’s something most successful Shopify merchants figured out early that nobody talks about enough. The stores that grow fast are rarely the ones with the best products or the cleverest marketing. They’re the ones that got the fundamentals right before they started scaling. A store name that shows up consistently everywhere. Backup systems that mean a theme update gone wrong is an inconvenience rather than a catastrophe. Security settings that mean an account compromise stays theoretical rather than real. None of this is the exciting part of running an ecommerce business, but all of it is the part that lets the exciting stuff actually work.

The good news is that most items in this guide are a one-time job or close to it. You set it up, you move on, and your store is better for it permanently. Most merchants who go through this list come out the other side surprised at how much more confident they feel about their store. Not because anything visible changed, but because they know the foundations are solid. That feeling is worth a lot when you’re trying to grow something.

This guide covers everything from building your core pages and getting your documents in place to managing translations, apps, hosting, and the full lifecycle of your store including what to do if you ever need to pause, duplicate, or close it. Let’s get into how to set up your Shopify store settings, pages, and admin.

Building your pages

Creating new pages

Most of the content on a Shopify store lives on product pages and collection pages, but there are plenty of situations where you need a standalone page. An about page, a stockist list, a size guide, a contact page. Shopify makes it easy to add these through the Pages section of your admin, and you can apply different templates to different pages if your theme supports it. The guide on how to create a new page in Shopify walks through the full process including how to add the page to your navigation once it’s published.

Editing your home page

Your home page is the first thing most new visitors see, and it does a lot of work in a short amount of time. Shopify’s theme editor lets you build and rearrange the home page using sections and blocks without touching any code. The guide on how to edit the home page on Shopify covers how to add, move, and remove sections, how to edit content within each block, and how to preview changes before publishing them.

Adding an FAQ page

An FAQ page reduces customer service volume and helps customers feel confident enough to buy. Common questions about shipping times, returns, sizing, and product details answered in one place mean fewer emails and fewer abandoned carts. The guide on how to add an FAQ to Shopify covers building one natively through the Pages section and using apps that add accordion-style formatting to make longer FAQ pages easier to navigate.

Adding Contact Information

Customers who can’t find a way to reach you don’t buy. It sounds simple, but a missing phone number or buried email address costs more sales than most store owners realize. How to add contact information to Shopify covers adding your email address, phone number, and other contact details to your store’s footer, contact page, and anywhere else customers expect to find them.

Account and Store Management

The settings behind your customer-facing store matter just as much as the front end.

Removing Sales Channels

Adding a sales channel is easy. Removing one takes a few more steps, and doing it wrong can leave orphaned listings on the platform you’re trying to disconnect from. How to remove online sales channels from Shopify walks through disconnecting a channel cleanly so nothing gets left behind.

Store identity

Your store name

Your store name shows up in your browser tab, your customer emails, and your Shopify admin. If you’re starting fresh and haven’t set one yet, the guide on how to add your store name to Shopify covers where that setting lives. If you’re rebranding or correcting a name set during signup, the guide on how to change a store name in Shopify walks through the change and flags the difference between your store name and your myshopify.com domain, which cannot be changed once set.

Translating your store

If you’re selling to customers in more than one language, Shopify’s translation tools let you add multiple languages to your storefront and either translate content manually or use an app to do it automatically. The guide on how to translate Shopify covers enabling languages, applying translations to your storefront, and what’s included in native translation versus what requires an app.

Finding files in your admin

As your store grows, your Files section fills up with images, documents, and assets. Shopify’s built-in file search is easy to miss but useful once you know it’s there. The guide on how to search for a file on Shopify covers how to use it and how to keep your file library organized so it doesn’t become unmanageable.

Changing Your Password

If you need to update your Shopify account password, how to change your Shopify password covers doing it from account settings, what to do if you’ve forgotten your current password, and how two-factor authentication interacts with the process. Keeping your credentials current is one of the simplest security habits you can build.

Adding Staff Users

Every person who needs access to your Shopify admin needs their own account. Shared logins create accountability problems and make it impossible to track who changed what. How to add a user to Shopify covers inviting staff, setting permissions so people only see what they need to, and the difference between account types across Shopify’s plans.

Apps Integrations

Extending your store with apps

Shopify’s app store has thousands of tools that add functionality your theme doesn’t include out of the box: reviews, upsells, loyalty programs, email marketing, inventory management, and much more. The overview of Shopify apps and integrations covers how to find apps worth installing, what to watch out for in terms of performance impact, and how to evaluate whether an app is solving a real problem or just adding noise.

Hosting options

Hosting your Shopify store on another platform

Shopify handles hosting for your store automatically, but there are situations where merchants want more control over where certain parts of their web presence live. The guide on how to host your Shopify website on another web hosting platform covers what’s possible, what the limitations are, and when it actually makes sense to go down that route.

Running a blog on a separate platform

Some merchants prefer to keep their blog on a platform built specifically for content, like WordPress, while their store runs on Shopify. It’s a legitimate setup and there are good reasons to do it. The guide on whether you can host a blog on another platform and a store on Shopify covers how to connect the two, what the SEO implications are, and how to make the experience feel seamless to visitors moving between the two.

Managing Your Store’s Lifecycle

Backing up your store

Shopify doesn’t offer a native one-click backup, which surprises a lot of merchants. Your products, customers, and orders are safe on Shopify’s servers, but theme customizations and content can be lost if something goes wrong during an update or a theme change. The guide on how to backup a Shopify store covers the best ways to protect your store data using a combination of manual exports and apps.

Duplicating a store

If you’re launching a second store, testing a major redesign, or setting up a development environment, duplicating an existing Shopify store gives you a working copy to start from. The guide on how to duplicate a Shopify store covers what can and can’t be copied automatically and the fastest way to get a duplicate up and running.

Pausing your store

Life happens. If you need to step back from your store temporarily without canceling your plan entirely, Shopify’s Pause and Build plan lets you keep access to your admin at a reduced monthly cost while your storefront goes offline to customers. The guide on how to pause or close a Shopify store covers both the pause option and what a full closure looks like, including what happens to your data.

Canceling your store

If you’ve decided to close your store for good, the cancellation process is straightforward but irreversible. The guide on how to cancel a Shopify store covers what to do before you cancel, including exporting your data, and exactly what happens to your account, your domain, and any active subscriptions when you confirm the cancellation.

Viewing Your Finances Summary

Shopify’s Finances section gives you a snapshot of revenue, payouts, and transaction fees. It’s the quickest way to see whether your store is performing the way your order volume suggests it should be. How to view the Finances Summary page on Shopify explains what’s on that page, how to read it, and how to use it to track what you’ve earned versus what’s been paid out, which is useful context whenever you’re reviewing order performance or preparing reports.